Children’s television producers and networks have been forced to navigate a new landscape in light of “structural and economic crisis”, a Ventana Sur panel audience heard on Thursday.
Natalie Altmann, founder of French producer Media Valley, explained during a session on global trends in the children’s series market that the proliferation of new platforms had fundamentally changed the way the sector operates.
“There is a structural and financial crisis that our industry has gone through,” Altmann said. “Kids don’t access content in the same way they used to – they have access through apps, iPad and game consoles, which has led to audience fragmentation.”
“It’s caused generalist channels to disengage from kids content,” she added, noting that advertising revenue from children’s networks had plummeted since the 2008 economic crash and was no longer considered a value proposition by some companies.
Altmann noted that tablet adoption among children had doubled in the UK in the...
Natalie Altmann, founder of French producer Media Valley, explained during a session on global trends in the children’s series market that the proliferation of new platforms had fundamentally changed the way the sector operates.
“There is a structural and financial crisis that our industry has gone through,” Altmann said. “Kids don’t access content in the same way they used to – they have access through apps, iPad and game consoles, which has led to audience fragmentation.”
“It’s caused generalist channels to disengage from kids content,” she added, noting that advertising revenue from children’s networks had plummeted since the 2008 economic crash and was no longer considered a value proposition by some companies.
Altmann noted that tablet adoption among children had doubled in the UK in the...
- 12/1/2016
- by jeremykay67@gmail.com (Jeremy Kay)
- ScreenDaily
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