Both YouTube and Snapchat have dealt with significant crises over the past year. The former has sparred with its creators over demonetized videos, while the latter has struggled under the weight of its flagging stock price.
But for Us teens, it would seem, those social media platforms are still more popular than any others. A survey by the Pew Research Center revealed that YouTube is the social platform used by the highest percentage of teens, while Snapchat is platform teens most commonly referred to as their "favorite."
According to the survey, 85% of the 743 Pew respondents (all of whom were between the ages of 13 and 17) use YouTube, while 72% use Instagram, 69% use Snapchat, and just 51% use Facebook. When Pew ran a similar survey in 2015, 71% of surveyed teens self-reported at Facebook users. “The social media environment among teens is quite different from what it was just three years ago," said Pew research associate Monica Anderson.
But for Us teens, it would seem, those social media platforms are still more popular than any others. A survey by the Pew Research Center revealed that YouTube is the social platform used by the highest percentage of teens, while Snapchat is platform teens most commonly referred to as their "favorite."
According to the survey, 85% of the 743 Pew respondents (all of whom were between the ages of 13 and 17) use YouTube, while 72% use Instagram, 69% use Snapchat, and just 51% use Facebook. When Pew ran a similar survey in 2015, 71% of surveyed teens self-reported at Facebook users. “The social media environment among teens is quite different from what it was just three years ago," said Pew research associate Monica Anderson.
- 5/31/2018
- by Sam Gutelle
- Tubefilter.com
YouTube, Instagram and Snapchat have emerged as the most popular online hangouts for U.S. teens, surpassing the once-dominant Facebook, according to a new study released today by Pew Research Center.
Fifty-one percent American teens ages 13-17 say they use Facebook. But that number is dwarfed by the 85% who report using YouTube, 72% who use Instagram, and 69% who are on Snapchat.
That represents a major shift in the social media landscape that Facebook commanded as recently as Pew’s 2014-2015 survey, and represents another blow for a company that’s attracted widespread criticism of its data privacy practices in the wake of the Cambridge Analytica scandal.
“The social media environment among teens is quite different from what it was just three years ago,” said Monica Anderson, lead author of the report. “Back then, teens’ social media use mostly revolved around Facebook. Today, their habits revolve less around a single platform.”
Pew...
Fifty-one percent American teens ages 13-17 say they use Facebook. But that number is dwarfed by the 85% who report using YouTube, 72% who use Instagram, and 69% who are on Snapchat.
That represents a major shift in the social media landscape that Facebook commanded as recently as Pew’s 2014-2015 survey, and represents another blow for a company that’s attracted widespread criticism of its data privacy practices in the wake of the Cambridge Analytica scandal.
“The social media environment among teens is quite different from what it was just three years ago,” said Monica Anderson, lead author of the report. “Back then, teens’ social media use mostly revolved around Facebook. Today, their habits revolve less around a single platform.”
Pew...
- 5/31/2018
- by Dawn C. Chmielewski
- Deadline Film + TV
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