Several cable networks were blessed Sunday night with strong ratings from a range of high-profile shows, including Lifetime Television's "Army Wives".
The female-targeted network recruited 3.5 million total viewers to the premiere of its new 10 p.m. drama series, according to Nielsen Media Research. That figure makes "Wives" the most-watched series premiere in the network's 23-year history and its biggest total-viewer delivery in the time slot since December.
The series, an ensemble drama starring Kim Delaney and Catherine Bell, also won its time slot in the key female demos of 18-49 (1.2 million viewers and a 2.1 rating, Lifetime's highest in the time period in more than three years). Among women 18-34, "Wives" gave Lifetime its biggest rating (1.8, 502,000) in the time period in five years.
"Wives" also built on its lead-in, the two-hour original movie "Write & Wrong," starring Kirstie Alley, which averaged 2.6 million viewers.
Lifetime Networks president of entertainment Susanne Daniels said she was happy about the show's premiere numbers and was quick to praise her staff, producers ABC Television Studio and the Mark Gordon Co. and marketers Bob Bibb and Lewis Goldstein for all their work on the show.
"I'm so excited after two years of hard work," she said. "I had all my fingers and toes crossed (that it would do well)."
Previously, the most-watched series premieres on Lifetime were the dramas "Missing" (3.3 million viewers in 2003) and "The Division" (3.2 million in 2001).
The female-targeted network recruited 3.5 million total viewers to the premiere of its new 10 p.m. drama series, according to Nielsen Media Research. That figure makes "Wives" the most-watched series premiere in the network's 23-year history and its biggest total-viewer delivery in the time slot since December.
The series, an ensemble drama starring Kim Delaney and Catherine Bell, also won its time slot in the key female demos of 18-49 (1.2 million viewers and a 2.1 rating, Lifetime's highest in the time period in more than three years). Among women 18-34, "Wives" gave Lifetime its biggest rating (1.8, 502,000) in the time period in five years.
"Wives" also built on its lead-in, the two-hour original movie "Write & Wrong," starring Kirstie Alley, which averaged 2.6 million viewers.
Lifetime Networks president of entertainment Susanne Daniels said she was happy about the show's premiere numbers and was quick to praise her staff, producers ABC Television Studio and the Mark Gordon Co. and marketers Bob Bibb and Lewis Goldstein for all their work on the show.
"I'm so excited after two years of hard work," she said. "I had all my fingers and toes crossed (that it would do well)."
Previously, the most-watched series premieres on Lifetime were the dramas "Missing" (3.3 million viewers in 2003) and "The Division" (3.2 million in 2001).
Russ Popick has joined the WB Network as senior vp on-air promotions. He reports to Bob Bibb and Lew Goldstein, who recently re-upped as co-presidents of marketing at the network. Popick most recently was president of his entertainment marketing firm, Juice Box Prods., where he helped produce launch campaigns for such shows as the WB's "Smallville" and "Angel." Before that, he was a writer-producer at NBC, working on the launches of such shows as "ER," "The West Wing" and "Homicide: Life on the Street." He is a two-time Emmy winner. On the feature film side, Popick worked on theatrical and TV campaigns for such movies as Sony's "Men in Black" and "Godzilla" and the Walt Disney Co.'s "Armageddon." "Russ has worked on numerous campaigns for us over the years, and we are very excited to have him join our marketing team," Bibb said in a statement. Said Goldstein of Popick: "His leadership, creative talent and promotional instincts are a perfect fit with the WB brand."...
- 8/29/2002
- The Hollywood Reporter - Movie News
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