When hired to create the titles for
Dr. No (1962), he was given short notice
to present some ideas. Using some white sticker dots, he pitched the
concept of having animated dots that would wind up starting every James
Bond film. The gunbarrel that frames Bond firing at the camera was a
real gunbarrel. Binder photographed one using a pinhole camera and
subsequently, used the technique in every Bond film. The reason for the
swirling design is to spin the bullet, which gives it a truer
trajectory.