He was born to Shanti and Surendra Bohra on 2 August 1972 in Jodhpur, Rajasthan. He belongs to the third-generation family of film producers.
His grandfather, Sri Ram Bohra, was a pioneer of the Mumbai film industry and established the Bohra Bros. banner in 1947.
After completing his college from Jodhpur National University, he started from scratch and built a brand that is today regarded as the legendary Bohra Bros.