At TheGrill conference on Tuesday, Sony's John Calkins, Warner Bros.' Thomas Gewecke and CBS' Jim Lanzone weight in on where the notion of where content ownership is heading in this increasingly digital age. The trio's conclusion? It's heading for the clouds. As Gewecke sees it, consumers are craving a system that allows them to acquire, store and keep track of their content in the simplest form possible -- and the solution resides in a cloud-based system. "What we're trying to do is make it as simple as possible," Gewecke said. "The research suggests...
- 9/23/2011
- by Tim Kenneally
- The Wrap
In this digitized world of renting, streaming and downloading, three executives from major content creators agreed on at least one remedy – monetizing ownership. That is why Sony’s John Calkins, Warner Bros.’ Thomas Gewecke and CBS’ Jim Lazone took the stage on Tuesday at TheGrill, TheWrap’s annual media conference, to discuss, among other subjects, Ultraviolet, the cloud-based home- entertainment system. (Photograph by Jonathan Alcorn) “This is the first step in making ownership a stronger proposition for consumers,” said Gewecke, president of Warner Bros. Digital Distribution. “Historically, they have had a good experience buying...
- 9/21/2011
- by Lucas Shaw
- The Wrap
Exclusive "The Smurfs" and "Friends With Benefits" will be the first films released by Sony on the UltraViolet platform, John Calkins, the Evp of the studio's digital division announced at TheGrill, TheWrap's second annual media conference. UltraViolet is the cloud-based service that Hollywood hopes will help prop up a sickly home entertainment market. It launches in the fourth quarter of this year. Sony has been a strong supporter of Dece, the consortium that helped create the eco-system. Best Buy and Tesco participated in the development of the cloud, but it's still being sorted out what...
- 9/20/2011
- by Brent Lang
- The Wrap
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.