When Dianne Chadwick created the logo for the mysterious Ten Rings organization as the lead graphic designer for “Iron Man,” the first film in the Marvel Cinematic Universe, she never imagined that the studio would feature it center stage 14 years later. She also never figured the logo would be at the center of controversy.
Now, after earlier complaints that the original art was disrespectful to the Mongolian language, there’s a change in design that eagle-eyed fans of the Marvel Cinematic Universe may notice: In “Shang-Chi and the Legend of the Ten Rings,” which bows Sept. 3, the logo for the Ten Rings organization now features Chinese, not Mongolian, lettering.
Chadwick’s original red and black insignia, featuring two crossed swords enclosed by 10 interlocking circles, was inscribed with the names of ancient Mongolian tribes in traditional vertical script. It became one of the franchise’s first Easter eggs, later appearing in “Iron Man 3,...
Now, after earlier complaints that the original art was disrespectful to the Mongolian language, there’s a change in design that eagle-eyed fans of the Marvel Cinematic Universe may notice: In “Shang-Chi and the Legend of the Ten Rings,” which bows Sept. 3, the logo for the Ten Rings organization now features Chinese, not Mongolian, lettering.
Chadwick’s original red and black insignia, featuring two crossed swords enclosed by 10 interlocking circles, was inscribed with the names of ancient Mongolian tribes in traditional vertical script. It became one of the franchise’s first Easter eggs, later appearing in “Iron Man 3,...
- 8/19/2021
- by Rebecca Davis
- Variety Film + TV
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