Rupert Pay
Razor Group’s Rupert Pay is moving to mobile advertising firm InMobi to take on the role of head of client services.
His move comes after a year and a half at Razor as head of digital.
He joins with a brief to “shift media dollars towards mobile”, according to a press release from InMobi.
Francisco Cordero, Gm and regional director of InMobi Australia and New Zealand, said: “As InMobi continues to expand, we need the strongest digital and creative minds in the business to help us lead the way. Rupert has an exceptional skillset in digital strategy, as well as extensive production management experience, so we see him as being a vital part to our success in the coming years.”
Before Razor, Pay had a spell at media agency Um as national head of creativity and innovation, a role he moved into after running his own creative and strategy shop Uncle.
Razor Group’s Rupert Pay is moving to mobile advertising firm InMobi to take on the role of head of client services.
His move comes after a year and a half at Razor as head of digital.
He joins with a brief to “shift media dollars towards mobile”, according to a press release from InMobi.
Francisco Cordero, Gm and regional director of InMobi Australia and New Zealand, said: “As InMobi continues to expand, we need the strongest digital and creative minds in the business to help us lead the way. Rupert has an exceptional skillset in digital strategy, as well as extensive production management experience, so we see him as being a vital part to our success in the coming years.”
Before Razor, Pay had a spell at media agency Um as national head of creativity and innovation, a role he moved into after running his own creative and strategy shop Uncle.
- 2/1/2013
- by Robin Hicks
- Encore Magazine
Mobile engagement company InMobi has released its latest Australia Mobile Insights report.
The announcement:
For the first time, Apple has recorded negative growth, dropping 0.4% in impressions on the
InMobi network over the last three months.
The news comes as speculation surrounds the Apple brand with the latest product launch of
the iPhone 5 failing to meet expectations last month.
Conversely, Android continues to go from strength to strength now claiming an impressive
28% of the total share of Os impressions, an increase of 2.7% from the previous quarter.
The data, captured on the InMobi network from July to September 2012, paints a revealing
picture of Australia’s shifting media landscape.
As an overall percentage, Smartphones market share decreased too, dropping 4.2% in
impressions due to the increase in tablets and other connected devices grew 4.2%, pushing
tablets’ total device share to almost 20%.
Data pulled from Australia’s top ranking handsets also reveals the Apple iPhone and...
The announcement:
For the first time, Apple has recorded negative growth, dropping 0.4% in impressions on the
InMobi network over the last three months.
The news comes as speculation surrounds the Apple brand with the latest product launch of
the iPhone 5 failing to meet expectations last month.
Conversely, Android continues to go from strength to strength now claiming an impressive
28% of the total share of Os impressions, an increase of 2.7% from the previous quarter.
The data, captured on the InMobi network from July to September 2012, paints a revealing
picture of Australia’s shifting media landscape.
As an overall percentage, Smartphones market share decreased too, dropping 4.2% in
impressions due to the increase in tablets and other connected devices grew 4.2%, pushing
tablets’ total device share to almost 20%.
Data pulled from Australia’s top ranking handsets also reveals the Apple iPhone and...
- 10/30/2012
- by Georgina Pearson
- Encore Magazine
When Alex Anthopoulos swung a trade for pitcher Sergio Santos this past summer, he expected Santos to immediately step into the role of Blue Jays closer of the future. Santos, a converted former first round shortstop who had 30 saves for the Chicago White Sox last year, was given star billing by the Jays organization in terms of TV, print ads and jersey manufacturing.
However, things have not worked out as planned. Santos went 2/4 in his first two save opportunities with the Jays, including blowing the home opener, and was placed on the disabled list shortly after that. As a result of what has become a lengthy stint on the shelf, manager John Farrell had no choice but to place veteran reliever Francisco Cordero into the closer role, a position that he soon gave up to long reliever Casey Janssen in an interim role.
There is a debate in baseball as...
However, things have not worked out as planned. Santos went 2/4 in his first two save opportunities with the Jays, including blowing the home opener, and was placed on the disabled list shortly after that. As a result of what has become a lengthy stint on the shelf, manager John Farrell had no choice but to place veteran reliever Francisco Cordero into the closer role, a position that he soon gave up to long reliever Casey Janssen in an interim role.
There is a debate in baseball as...
- 7/4/2012
- by Casey Bluestein
- We Got This Covered
Digital media company Mi9 has partnered with independent ad network InMobi, following several key appointments.
The announcement:
21 May 2012, Australia: InMobi, the world’s largest independent mobile ad network, has today announced it will partner with Mi9 to bring more interactive and high-engagement mobile rich media experiences to the Australian market.
The two-year partnership will see InMobi represent selected mobile advertising sales for ninemsn, and offer production capabilities that make it easier for brands to make an impact and reach consumers across mobile devices.
Mi9′s strength across platforms combined with InMobi’s technical and HTML 5 rich media capability, allows brands to create deeply engaging advertising experiences across the mobile web by leveraging a suite of features such as drag and drop, animation, social media and video integration.
“Mi9 will continue to offer cross platform sales and branded integration opportunities, whilst InMobi’s rich media capabilities mean we can increase our...
The announcement:
21 May 2012, Australia: InMobi, the world’s largest independent mobile ad network, has today announced it will partner with Mi9 to bring more interactive and high-engagement mobile rich media experiences to the Australian market.
The two-year partnership will see InMobi represent selected mobile advertising sales for ninemsn, and offer production capabilities that make it easier for brands to make an impact and reach consumers across mobile devices.
Mi9′s strength across platforms combined with InMobi’s technical and HTML 5 rich media capability, allows brands to create deeply engaging advertising experiences across the mobile web by leveraging a suite of features such as drag and drop, animation, social media and video integration.
“Mi9 will continue to offer cross platform sales and branded integration opportunities, whilst InMobi’s rich media capabilities mean we can increase our...
- 5/21/2012
- by Georgina Pearson
- Encore Magazine
Naked has won a pitch for the communications strategy, PR and experiential business of mobile advertising network InMobi, which relaunched in Australia at the start of February.
The assignment brings to an end InMobi’s short relationship with Access PR, which handled the client when it relaunched in Australia.
An Access PR spokesman told Mumbrella that the agency declined to pitch after working to the end of a three-month contract.
Naked’s brief is to introduce InMobi’s offer to agencies and marketers.
Francisco Cordero, Gm and regional director of InMobi Australia and New Zealand said: “We have recently expanded our local office in Sydney and we were looking for an integrated agency to work with us to grow our local footprint and brand across Australia and New Zealand. Naked Communications is a dynamic agency that will be able to support and partner with us in this exciting period of growth for InMobi.
The assignment brings to an end InMobi’s short relationship with Access PR, which handled the client when it relaunched in Australia.
An Access PR spokesman told Mumbrella that the agency declined to pitch after working to the end of a three-month contract.
Naked’s brief is to introduce InMobi’s offer to agencies and marketers.
Francisco Cordero, Gm and regional director of InMobi Australia and New Zealand said: “We have recently expanded our local office in Sydney and we were looking for an integrated agency to work with us to grow our local footprint and brand across Australia and New Zealand. Naked Communications is a dynamic agency that will be able to support and partner with us in this exciting period of growth for InMobi.
- 4/3/2012
- by Robin Hicks
- Encore Magazine
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