In a digital age where distractions are abundant and mindless scrolling prevails, podcasts have emerged as a beacon of authentic, motivational, and useful content and connection. According to the latest data from Acast – Sounds Smart Asia 2023 – Singaporean consumers are turning to podcasts as their preferred media choice, positioning podcasts as the most influential media channel in the country.
Acast commissioned Attest to survey individuals in Singapore aged 18 or over, who regularly listen to podcasts at least once a week. The research was designed to replicate the focus of the 2022 study, delving into aspects such as podcast consumption, engagement, and receptivity, to provide an up-to-date outlook on the current podcast landscape.
The findings reveal the clear need for podcasting to be considered in all marketing strategies in order for brands to stay relevant and connect with audiences effectively:
Podcasts are part of daily routines: 93% of respondents in Singapore embrace podcasts in their daily routines.
Acast commissioned Attest to survey individuals in Singapore aged 18 or over, who regularly listen to podcasts at least once a week. The research was designed to replicate the focus of the 2022 study, delving into aspects such as podcast consumption, engagement, and receptivity, to provide an up-to-date outlook on the current podcast landscape.
The findings reveal the clear need for podcasting to be considered in all marketing strategies in order for brands to stay relevant and connect with audiences effectively:
Podcasts are part of daily routines: 93% of respondents in Singapore embrace podcasts in their daily routines.
- 9/7/2023
- Podnews.net
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