The first part of TheWrap's series on Hispanic moviegoers examined their growing role at the box office. This installment explores how studios are marketing to that group. When Jaime Gamboa started working in the entertainment industry seven years ago, movie studios had little idea how to court the Hispanic market. Studios appeared to be using Google to translate their trailers into Spanish; outreach to the community amounted to a press day in Miami with “the Latino in the movie.” But studios have no choice but to wake up to growing power of the Hispanic moviegoing audience. “Everyone has recognized the importance” of the Hispanic.
- 7/16/2014
- by Lucas Shaw
- The Wrap
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