Swiffer put up a new ad for its Steam Boost mop on Wednesday (June 5) and less than a day later, the company took it down amidst outcry of how sexist it is.
The ad received criticism for using the famous icon Rosie the Riveter in a new iteration that exchanges her "we can do it" arm for a Swiffer mop. Rebecca Greenfield of the Atlantic Wire calls it "a symbol of female strength, now put back in the kitchen, where the suits over at Proctor & Gamble apparently thinks she belongs."
Rosie the Riveter was originally conceived to get women out of the home and working for the war effort during World War II.
The company has released a statement, writing, "It was not our intention to offend any group with the image, and we are working to make changes to where it is used as quickly as possible."
The company also tweets,...
The ad received criticism for using the famous icon Rosie the Riveter in a new iteration that exchanges her "we can do it" arm for a Swiffer mop. Rebecca Greenfield of the Atlantic Wire calls it "a symbol of female strength, now put back in the kitchen, where the suits over at Proctor & Gamble apparently thinks she belongs."
Rosie the Riveter was originally conceived to get women out of the home and working for the war effort during World War II.
The company has released a statement, writing, "It was not our intention to offend any group with the image, and we are working to make changes to where it is used as quickly as possible."
The company also tweets,...
- 6/6/2013
- by editorial@zap2it.com
- Pop2it
Why are news networks interviewing terrified children? It's a question many are asking after the horrific school shooting in Newtown, Conn. that killed at least 20 children and perhaps seven adults. The entire country is in shock, network news reporters included -- but that's no excuse for interviewing small children who may be badly traumatized. "One of the many tragedies to come out of Friday's mass shooting in Connecticut," wrote The Atlantic Wire's Rebecca Greenfield, "is the way information has actually come out of it." Everyone is looking for someone to vent their...
- 12/14/2012
- by Tim Molloy
- The Wrap
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