Last week Meta reported its first-ever revenue slide, Alphabet revealed YouTube’s growth has slowed to a snail’s pace, and Roku lost about one-quarter of its shareholder value. All the corporations pointed to a declining advertising market as brands scale back spending in the face of inflation, interest rate hikes, and fears of an upcoming recession. If Netflix and Disney were looking to get into the ad business — and they are — it looks like this would not be the time to do it.
“We seem to have entered an economic downturn that will have a broad impact on the digital advertising business,” Meta CEO Mark Zuckerberg said during the company’s Q2 earnings call Wednesday.
Disney and Netflix are betting big on introducing ads to their flagship services. They’ve got an edge with broad reach and premium content, but in a soft market they need to give advertisers...
“We seem to have entered an economic downturn that will have a broad impact on the digital advertising business,” Meta CEO Mark Zuckerberg said during the company’s Q2 earnings call Wednesday.
Disney and Netflix are betting big on introducing ads to their flagship services. They’ve got an edge with broad reach and premium content, but in a soft market they need to give advertisers...
- 8/2/2022
- by Chris Lindahl
- Indiewire
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