The world over, major broadcasters are faced by the same issue: How to the make series that have a SVOD edge for their fast-growing in-house Ott platforms without alienating a free-to-air audience – which is often already accustomed to global platform fare.
Bowing at Mipcom, “Sisi” was one answer, from German TV giant, Rtl Group. Globo’s “Hidden Truths II,” from Latin America’s biggest TV company, is another.
Bowing its first 10 episodes on SVOD/AVOD platform Globoplay on Oct. 20, its first week near 9 million viewership hours decimated records for the biggest Brazilian Ott platform, proving four times that of Globoplay’s prior biggest release, “Grey’s Anatomy.”
Celebrating an online Buyers World Premiere on Nov. 5, to roll out international sales the second season will now look to build on large IP – 2015’s original “Hidden Truths” opened in over 75 countries – and an unprecedented marketing campaign.
“Hidden Truths II’s” global campaign included,...
Bowing at Mipcom, “Sisi” was one answer, from German TV giant, Rtl Group. Globo’s “Hidden Truths II,” from Latin America’s biggest TV company, is another.
Bowing its first 10 episodes on SVOD/AVOD platform Globoplay on Oct. 20, its first week near 9 million viewership hours decimated records for the biggest Brazilian Ott platform, proving four times that of Globoplay’s prior biggest release, “Grey’s Anatomy.”
Celebrating an online Buyers World Premiere on Nov. 5, to roll out international sales the second season will now look to build on large IP – 2015’s original “Hidden Truths” opened in over 75 countries – and an unprecedented marketing campaign.
“Hidden Truths II’s” global campaign included,...
- 11/8/2021
- by Emiliano Granada and John Hopewell
- Variety Film + TV
NATPE Miami would hardly be the same without a splashy, big, packed and convivial Globo showcase, a fixture for buyers. But, held totally online, this year’s NATPE Virtual Miami, whoch kicks off on Jan. 19, is hardly the same. So it’s heartening to see Globo going for broke with its Jan. 15 Upfront, which catches the Brazilian TV giant, as so many large players in Latin America, with new structures, management and content. Following, five quick takes on what to expect from the event.
All Together, Right Now
Already hosting Brazil’s biggest linear TV network, its leading satellite-cable operator and its biggest Brazilian Ott service, Globo has now brought all three under the same roof. “There’s Only One Globo,” its Upfront slogan reads. That has multiple upside as Globo. “With Globo being unified, our [lineup for international licensing gains more structure, more diversity of content to serve partners and audiences from different regions of the world,” says Paulo Marinho, Globo exec director of networks. Globo ’s domestic viewership now spreads over mobile,...
All Together, Right Now
Already hosting Brazil’s biggest linear TV network, its leading satellite-cable operator and its biggest Brazilian Ott service, Globo has now brought all three under the same roof. “There’s Only One Globo,” its Upfront slogan reads. That has multiple upside as Globo. “With Globo being unified, our [lineup for international licensing gains more structure, more diversity of content to serve partners and audiences from different regions of the world,” says Paulo Marinho, Globo exec director of networks. Globo ’s domestic viewership now spreads over mobile,...
- 1/15/2021
- by John Hopewell and Emiliano Granada
- Variety Film + TV
In this week’s International TV Newswire Variety recaps more Natpe news from All3Media, Comedy Central Latin America, AMC’s Acorn TV, Vis, El Deseo, Globo and Univision, Zed pre-sales from Realscreen and Aardman’s latest distribution pickup.
All3Media Sells to Comedy Central, AMC Networks in Latin America
Comedy Central Latin America and All3Media International have closed a deal for Phoebe Waller-Bridge’s Golden Globe-winning comedy “Fleabag” to premiere on the network later this year. The series is produced by Two Brothers Pictures for BBC Three and Amazon Prime in association with DryWrite Productions and All3Media International. Comedy Central Latin America is the latest international broadcaster to pick up the show from All3Media, following deals with Wowow in Japan, ABC in Australia and Sky New Zealand.
AMC Network’s streaming service Acorn TV picked up more than 180 hours of All3Media International’s primetime drama. Included in...
All3Media Sells to Comedy Central, AMC Networks in Latin America
Comedy Central Latin America and All3Media International have closed a deal for Phoebe Waller-Bridge’s Golden Globe-winning comedy “Fleabag” to premiere on the network later this year. The series is produced by Two Brothers Pictures for BBC Three and Amazon Prime in association with DryWrite Productions and All3Media International. Comedy Central Latin America is the latest international broadcaster to pick up the show from All3Media, following deals with Wowow in Japan, ABC in Australia and Sky New Zealand.
AMC Network’s streaming service Acorn TV picked up more than 180 hours of All3Media International’s primetime drama. Included in...
- 1/24/2020
- by Jamie Lang
- Variety Film + TV
It’s not only pay TV operators in Latin America that are launching and cultivating Ott services. Globo, the biggest broadcast network in Latin America, has just bowed one of its banner new Mipcom titles, “Harassment,” on Globoplay, its digital platform. A series in the social-issue line of “Jailers” and “Under Pressure,” it is not digital first but currently digital only: When it will air on Globo’s core free-to-air channel has yet to be determined.
“Harassment” will soon be joined on Globoplay by “Under Pressure” Season 2, which will double down on corruption in Brazil’s hospital system, released simultaneously on Ott and free-to-air channel Globo.
Though a fictional work, “Harassment” is freely inspired by the book “A Clínica: A Farsa e os Crimes de Roger Abdelmassih”, itself based on a notorious true-life case of a Brazilian gynecologist sentenced to 181 years for sedating and raping 30 clients.
“This topic knows no...
“Harassment” will soon be joined on Globoplay by “Under Pressure” Season 2, which will double down on corruption in Brazil’s hospital system, released simultaneously on Ott and free-to-air channel Globo.
Though a fictional work, “Harassment” is freely inspired by the book “A Clínica: A Farsa e os Crimes de Roger Abdelmassih”, itself based on a notorious true-life case of a Brazilian gynecologist sentenced to 181 years for sedating and raping 30 clients.
“This topic knows no...
- 10/11/2018
- by John Hopewell
- Variety Film + TV
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