Clemenger Bbdo Melbourne was named agency of the year at the Melbourne Advertising & Design Club Awards tonight.
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
- 10/4/2012
- by Robin Hicks
- Encore Magazine
Sapient Nitro and The Sweet Shop are behind a new branding campaign for Sanofi Healthcare ‘s vitamin product line Nature’s Own.
The spot was directed by Melanie Bridge.
The Tvc first aired last night, and the campaign will be supported by print, online, outdoor and digital, social media and PR.
“Instead of preaching to our consumers Nature’s Own is helping them on their journey of self discovery. The starting point is one simple yet personal question – What does your body want?” said Mike Abbott, head of marketing for Sanofi Consumer Healthcare in a press release.
Melanie Field most recently directed a spot for Dulux.
Credits
Client: Sanofi Consumer Healthcare for Nature’s Own
Production Company: The Sweet Shop
Director: Melanie Bridge
Producer: Cindy Kavanagh
Dop: Ian McCarroll
Agency: SapientNitro Brisbane
Group Account Director: Christine Gannon
Agency Producer: Melissa Ashman
Associate Creative Director: Cristian Staal
Senior Copywriter: Marianne Harvey...
The spot was directed by Melanie Bridge.
The Tvc first aired last night, and the campaign will be supported by print, online, outdoor and digital, social media and PR.
“Instead of preaching to our consumers Nature’s Own is helping them on their journey of self discovery. The starting point is one simple yet personal question – What does your body want?” said Mike Abbott, head of marketing for Sanofi Consumer Healthcare in a press release.
Melanie Field most recently directed a spot for Dulux.
Credits
Client: Sanofi Consumer Healthcare for Nature’s Own
Production Company: The Sweet Shop
Director: Melanie Bridge
Producer: Cindy Kavanagh
Dop: Ian McCarroll
Agency: SapientNitro Brisbane
Group Account Director: Christine Gannon
Agency Producer: Melissa Ashman
Associate Creative Director: Cristian Staal
Senior Copywriter: Marianne Harvey...
- 4/2/2012
- by Cathie McGinn
- Encore Magazine
The Sweet Shop director Melanie Bridge is behind the camera for a new TV ad for Dulux paint in New Zealand.
The agency behind the ad was Clemenger Bbdo Wellington.
Bridge noted: “The key thing that we always had to ask ourselves was whether it was believable that
it had been created for real,” said Melanie. “We wanted it to look like the couple had
actually painted and stop-framed the animation on their house themselves.”
Credits:
Agency: Clemenger Bbdo Wellington
Client: Dulux
Title: ‘Weather’
Executive Creative Director: Philip Andrew
Art Director: Brigid Alkema
Copywriter: Mitch Alison
Producer: Martin Gray
Production Company: The Sweet Shop
Director: Melanie Bridge
Producer: Cindy Kavanagh
Dop: Ian McCarroll
VFX Supervisor: Glen Atkin
Post Production: Digipost...
The agency behind the ad was Clemenger Bbdo Wellington.
Bridge noted: “The key thing that we always had to ask ourselves was whether it was believable that
it had been created for real,” said Melanie. “We wanted it to look like the couple had
actually painted and stop-framed the animation on their house themselves.”
Credits:
Agency: Clemenger Bbdo Wellington
Client: Dulux
Title: ‘Weather’
Executive Creative Director: Philip Andrew
Art Director: Brigid Alkema
Copywriter: Mitch Alison
Producer: Martin Gray
Production Company: The Sweet Shop
Director: Melanie Bridge
Producer: Cindy Kavanagh
Dop: Ian McCarroll
VFX Supervisor: Glen Atkin
Post Production: Digipost...
- 3/14/2012
- by Robin Hicks
- Encore Magazine
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