As connected-tv ad spending continues to surge, the GroupM Ad Innovation Accelerator has launched as a cross-company program designed to bring about an evolution of the living-room ad experience.
GroupM, the media investment arm of Wpp, says the initiative is “aimed at redefining engagement between advertisers and audiences.” BrightLine, Disney, Kerv, NBCUniversal, Roku, Telly, and YouTube will join the accelerator at launch.
The cross-organizational group will focus its efforts on ad-supported streaming environments such
as Peacock, Telly, The Roku Channel and YouTube, among others. This program will initially roll out in North America for GroupM clients at Mindshare, Wavemaker and EssenceMediacom.
“We have to craft a future of our industry where engagement, innovation, and outcomes converge,” said Andrew Meaden, Global Head of Investment, GroupM, in a press release. “As we shape the next era of media where advertising works better for people, it is critical we continue to innovate new...
GroupM, the media investment arm of Wpp, says the initiative is “aimed at redefining engagement between advertisers and audiences.” BrightLine, Disney, Kerv, NBCUniversal, Roku, Telly, and YouTube will join the accelerator at launch.
The cross-organizational group will focus its efforts on ad-supported streaming environments such
as Peacock, Telly, The Roku Channel and YouTube, among others. This program will initially roll out in North America for GroupM clients at Mindshare, Wavemaker and EssenceMediacom.
“We have to craft a future of our industry where engagement, innovation, and outcomes converge,” said Andrew Meaden, Global Head of Investment, GroupM, in a press release. “As we shape the next era of media where advertising works better for people, it is critical we continue to innovate new...
- 1/4/2024
- by Dade Hayes
- Deadline Film + TV
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