The AMC-owned Odeon Cinemas chain has partnered with Facebook to bring its movie ticket platform “Films” to the U.K. The “Films” feature of the Facebook app allows British Facebook users to browse movies and showtimes at Odeon’s 109 cinemas across the U.K. and purchase tickets directly on the social networking platform for the first time.
The move follows AMC’s introduction of the partnership with Facebook in the U.S., which was announced last July. The extension of the partnership to include Odeon in the U.K. was announced Friday with the “Films” feature launching on the Facebook app the same day.
Odeon Cinemas, the U.K. and Ireland’s largest cinema chain with 120 sites in total across the two countries, is the official launch partner for the new feature in the U.K. The “Films” feature is not available to Irish users at this stage. AMC...
The move follows AMC’s introduction of the partnership with Facebook in the U.S., which was announced last July. The extension of the partnership to include Odeon in the U.K. was announced Friday with the “Films” feature launching on the Facebook app the same day.
Odeon Cinemas, the U.K. and Ireland’s largest cinema chain with 120 sites in total across the two countries, is the official launch partner for the new feature in the U.K. The “Films” feature is not available to Irish users at this stage. AMC...
- 2/8/2019
- by Robert Mitchell
- Variety Film + TV
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