A+E Networks operates 10 linear networks, the company made sure to note Wednesday during its virtual upfront, but execs said the company’s reach goes beyond the diminishing horizons of pay-tv.
President and Chairman Paul Buccieri also highlighted the company’s 50 Fast channels and teased some of the 2,000-plus hours of original programming planned for 2024 during the pitch to ad buyers. Serving as a conduit to talent is another priority for A+E, he added. “Through strategic investments and partnerships with studios and talent management, we’ve been able to build capabilities and collaborate with some of the most sought-after storytellers in their fields. Our strategic interests now represent nearly 3,000 artists.”
To that end, the company announced new projects with Reese Witherspoon’s Hello Sunshine, Tom Hanks, Barack Obama and Derek Jeter, among others. In a press release, Buccieri said it is the “power of imagination and storytelling that binds us all,...
President and Chairman Paul Buccieri also highlighted the company’s 50 Fast channels and teased some of the 2,000-plus hours of original programming planned for 2024 during the pitch to ad buyers. Serving as a conduit to talent is another priority for A+E, he added. “Through strategic investments and partnerships with studios and talent management, we’ve been able to build capabilities and collaborate with some of the most sought-after storytellers in their fields. Our strategic interests now represent nearly 3,000 artists.”
To that end, the company announced new projects with Reese Witherspoon’s Hello Sunshine, Tom Hanks, Barack Obama and Derek Jeter, among others. In a press release, Buccieri said it is the “power of imagination and storytelling that binds us all,...
- 3/6/2024
- by Dade Hayes
- Deadline Film + TV
When it comes to the entertainment business, sometimes you have to zig if everyone else is zagging. For A+E Networks, the owner of brands like A&e, History, and Lifetime, that means leaning into what it knows: Unscripted TV, and banking that its strategy of sticking with linear TV while exploring other avenues for reach and revenue is the key to surviving a tumultuous moment in media.
“I actually think we feel we’re in a pretty good position versus the broader marketplace,” says Peter Olsen, A+E Networks’ president of ad sales, in an interview. “We are still able to produce 2,000-plus hours of content on a budget that is smaller than a few years ago because of the economics of the industry. But our programming and creative teams have figured out a way to know what works for us and our audiences that’s affordable and profitable in the...
“I actually think we feel we’re in a pretty good position versus the broader marketplace,” says Peter Olsen, A+E Networks’ president of ad sales, in an interview. “We are still able to produce 2,000-plus hours of content on a budget that is smaller than a few years ago because of the economics of the industry. But our programming and creative teams have figured out a way to know what works for us and our audiences that’s affordable and profitable in the...
- 3/6/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
Prices for TV commercials have long been determined based on how many people were expected to see them. But A+E Networks is trying to advance a different kind of vision.
The TV company, a joint venture of Disney and Hearst, is introducing a new research effort that aims to show sponsors how many actions their commercials spur consumers to take. After all, whether someone sees an ad may be less important, ultimately, than whether someone is prompted by the pitch to visit a car showroom, surf for more information online, or buys a ticket to see a movie. All this comes as advertisers have begun working more intently to demonstrate a connection from showing a commercial to affecting a particular “business outcome.”
“As the tech players have entered the video space, they are able to offer such a robust connection to commerce and to search. Our thinking is that traditional...
The TV company, a joint venture of Disney and Hearst, is introducing a new research effort that aims to show sponsors how many actions their commercials spur consumers to take. After all, whether someone sees an ad may be less important, ultimately, than whether someone is prompted by the pitch to visit a car showroom, surf for more information online, or buys a ticket to see a movie. All this comes as advertisers have begun working more intently to demonstrate a connection from showing a commercial to affecting a particular “business outcome.”
“As the tech players have entered the video space, they are able to offer such a robust connection to commerce and to search. Our thinking is that traditional...
- 3/6/2024
- by Brian Steinberg
- Variety Film + TV
Toby Byrne, who spent 20 years at Fox, has joined A+E Networks as EVP, National Ad Sales as part of a broader revamp of the cable programmer’s sales team.
Along with Byrne’s arrival. April Denn, Jeff Gocel, Lindsey Quinn and Rob Duke have been given the title of vice president. Of the four, only Duke had already been working at A+E, as a director of ad sales. Denn, Gocel and Quinn are coming to A+E from Samsung Ads, Amazon and Firework, respectively.
The realignment was announced Wednesday by Peter Olsen, President, Ad Sales, A+E Networks. “A+E Networks has been proud to be on the cutting edge of an evolving marketplace especially in terms of our customer service and practical innovation. With these great additions to our team, we are once again adjusting our company to meet industry trends,” Olsen said in a press release.
The...
Along with Byrne’s arrival. April Denn, Jeff Gocel, Lindsey Quinn and Rob Duke have been given the title of vice president. Of the four, only Duke had already been working at A+E, as a director of ad sales. Denn, Gocel and Quinn are coming to A+E from Samsung Ads, Amazon and Firework, respectively.
The realignment was announced Wednesday by Peter Olsen, President, Ad Sales, A+E Networks. “A+E Networks has been proud to be on the cutting edge of an evolving marketplace especially in terms of our customer service and practical innovation. With these great additions to our team, we are once again adjusting our company to meet industry trends,” Olsen said in a press release.
The...
- 1/17/2024
- by Dade Hayes
- Deadline Film + TV
Toby Byrne, who rose over two decades to run advertising sales for Fox Broadcasting and Fox Sports, is getting back into the TV-ad game.
Byrne has been named executive vice president of national ad sales at A+E Networks, reporting to Peter Olsen, president of ad sales at the company, which is a joint venture of Hearst and Walt Disney Co. For the past six years, he was president of Zefr, a technology company that helps advertisers target and measure audiences on YouTube, Meta and TikTok.
He will likely play a key role as A+E Networks, owner of the A+E, History and Lifetime cable networks, among others, gears up for the industry’s annual “upfront” market, when media companies try to sell the bulk of their commercial inventory ahead of their next programming cycle. A+E Networks will hold an a virtual event on March 6.
“I’m so pleased...
Byrne has been named executive vice president of national ad sales at A+E Networks, reporting to Peter Olsen, president of ad sales at the company, which is a joint venture of Hearst and Walt Disney Co. For the past six years, he was president of Zefr, a technology company that helps advertisers target and measure audiences on YouTube, Meta and TikTok.
He will likely play a key role as A+E Networks, owner of the A+E, History and Lifetime cable networks, among others, gears up for the industry’s annual “upfront” market, when media companies try to sell the bulk of their commercial inventory ahead of their next programming cycle. A+E Networks will hold an a virtual event on March 6.
“I’m so pleased...
- 1/17/2024
- by Brian Steinberg
- Variety Film + TV
A+E Networks, the owner of cable brands like A&e, History Channel and Lifetime, is leaning into star power in its 2023 upfront push, touting more than 2,500 hours of programming, and a cadre of notable names both in front of and behind the camera.
“Our goal within this media evolution is to meet audiences wherever and however they consume content, by working with great worldwide storytellers to develop and execute their vision,” A+E Networks CEO Paul Buccieri said in a statement. “Over the last four years, we have been on a journey to expand our production capabilities in both scripted and factual, and we’ve established key relationships in the talent management space as well as continued creating compelling content across our brands to further meet the needs of our valued partners and viewers.”
In fact, those relationships have become a critical piece of the company’s own evolution.
“One of...
“Our goal within this media evolution is to meet audiences wherever and however they consume content, by working with great worldwide storytellers to develop and execute their vision,” A+E Networks CEO Paul Buccieri said in a statement. “Over the last four years, we have been on a journey to expand our production capabilities in both scripted and factual, and we’ve established key relationships in the talent management space as well as continued creating compelling content across our brands to further meet the needs of our valued partners and viewers.”
In fact, those relationships have become a critical piece of the company’s own evolution.
“One of...
- 3/8/2023
- by Alex Weprin
- The Hollywood Reporter - Movie News
A+E Networks officially kicked off its retooled upfront ad sales efforts with a virtual pitch to ad buyers.
The parent company of cable networks like A&e, History Channel and Lifetime, a privately held joint venture between Hearst Corp. and Disney, announced a raft of more than 2,500 hours of new programming. The company also plans to air 70 hours of premium documentaries and 221 movies.
Along with the new series and movies, A+E has also implemented a new sales focus on total-audience metrics. The company signaled the plan last month to shift away from the age and gender Nielsen demographics relied on for decades by buyers and sellers.
A+E Networks® Group President Paul Buccieri announced the programming slate with ad sales president Peter Olsen, delivering the industry’s first TV upfront pitch of 2021.
“Our brands have clear identities with a strong foundation of hit series. Across our entire portfolio and in a variety of genres,...
The parent company of cable networks like A&e, History Channel and Lifetime, a privately held joint venture between Hearst Corp. and Disney, announced a raft of more than 2,500 hours of new programming. The company also plans to air 70 hours of premium documentaries and 221 movies.
Along with the new series and movies, A+E has also implemented a new sales focus on total-audience metrics. The company signaled the plan last month to shift away from the age and gender Nielsen demographics relied on for decades by buyers and sellers.
A+E Networks® Group President Paul Buccieri announced the programming slate with ad sales president Peter Olsen, delivering the industry’s first TV upfront pitch of 2021.
“Our brands have clear identities with a strong foundation of hit series. Across our entire portfolio and in a variety of genres,...
- 3/3/2021
- by Dade Hayes
- Deadline Film + TV
In a world focused on streaming, A+E Networks isn’t turning off the traditional TV.
The company, jointly owned by Walt Disney Co. and Hearst, is placing emphasis on original TV series aimed first at linear TV, with a vow to increase original hour of programming by 50%. “Our commitment is to original content and, for us, continuing to put all of that content on linear TV first,” says Peter Olsen, executive vice president of ad sales, in an interview.
The owner of the A&e, History and Lifetime cable networks, among others, is planning more than 2500 hours of new programming for the 2021-2022 TV season, including 221 original TV movies and 70 hours of documentaries. Among the new offerings are a miniseries on Janet Jackson to be shown across A&e and Lifetime and two movies from Reba McEntire, one focused on the holidays and one slated for release in 2022.
A+E is...
The company, jointly owned by Walt Disney Co. and Hearst, is placing emphasis on original TV series aimed first at linear TV, with a vow to increase original hour of programming by 50%. “Our commitment is to original content and, for us, continuing to put all of that content on linear TV first,” says Peter Olsen, executive vice president of ad sales, in an interview.
The owner of the A&e, History and Lifetime cable networks, among others, is planning more than 2500 hours of new programming for the 2021-2022 TV season, including 221 original TV movies and 70 hours of documentaries. Among the new offerings are a miniseries on Janet Jackson to be shown across A&e and Lifetime and two movies from Reba McEntire, one focused on the holidays and one slated for release in 2022.
A+E is...
- 3/3/2021
- by Brian Steinberg
- Variety Film + TV
A+E Networks is sending a message to ad buyers during its upfront Wednesday: It still believes in TV. And it still thinks linear television is a wise investment for marketers and brands.
“We believe in original content, we believe in our brands, we believe in TV,” A+E Networks president of ad sales Peter Olsen tells The Hollywood Reporter in an interview.
With the major entertainment giants all leaning into streaming, the 2021 upfront is all-but-certain to be unlike any before. Not only will the presentations be virtual, as the novel coronavirus pandemic continues, but companies like Disney, NBCUniversal and ViacomCBS are expected to tie ...
“We believe in original content, we believe in our brands, we believe in TV,” A+E Networks president of ad sales Peter Olsen tells The Hollywood Reporter in an interview.
With the major entertainment giants all leaning into streaming, the 2021 upfront is all-but-certain to be unlike any before. Not only will the presentations be virtual, as the novel coronavirus pandemic continues, but companies like Disney, NBCUniversal and ViacomCBS are expected to tie ...
A+E Networks is sending a message to ad buyers during its upfront Wednesday: It still believes in TV. And it still thinks linear television is a wise investment for marketers and brands.
“We believe in original content, we believe in our brands, we believe in TV,” A+E Networks president of ad sales Peter Olsen tells The Hollywood Reporter in an interview.
With the major entertainment giants all leaning into streaming, the 2021 upfront is all-but-certain to be unlike any before. Not only will the presentations be virtual, as the novel coronavirus pandemic continues, but companies like Disney, NBCUniversal and ViacomCBS are expected to tie ...
“We believe in original content, we believe in our brands, we believe in TV,” A+E Networks president of ad sales Peter Olsen tells The Hollywood Reporter in an interview.
With the major entertainment giants all leaning into streaming, the 2021 upfront is all-but-certain to be unlike any before. Not only will the presentations be virtual, as the novel coronavirus pandemic continues, but companies like Disney, NBCUniversal and ViacomCBS are expected to tie ...
Madison Avenue tends to focus on the young. Now the owner of TV’s Lifetime, History and A&e cable outlets is pressing advertisers to pay more attention to more than a few old souls.
A+E Networks intends to do ad deals based on what it calls a “total audience currency” in the industry’s next round of “upfront” negotiations, when U.S. TV networks try to sell the bulk of their commercial inventory before launching another cycle of programming. For decades, big advertisers have paid depending on how many viewers between 18 and 49 watch a particular show, a nod to the belief that younger consumers can be swayed more easily to try new products and services. But as those viewers migrate to streaming video, executives at A+E believe the ground rules of advertising sales need to change.
“You’ve got a number of clients that only want linear TV. Meanwhile,...
A+E Networks intends to do ad deals based on what it calls a “total audience currency” in the industry’s next round of “upfront” negotiations, when U.S. TV networks try to sell the bulk of their commercial inventory before launching another cycle of programming. For decades, big advertisers have paid depending on how many viewers between 18 and 49 watch a particular show, a nod to the belief that younger consumers can be swayed more easily to try new products and services. But as those viewers migrate to streaming video, executives at A+E believe the ground rules of advertising sales need to change.
“You’ve got a number of clients that only want linear TV. Meanwhile,...
- 2/1/2021
- by Brian Steinberg
- Variety Film + TV
In a move its head of sales calls a “radical” departure from the long-held orthodoxy of catering to youth, A+E Networks has decided to embrace TV viewers 55 and older.
The owner of networks like A&e, History and Lifetime says it will transact with advertisers on a total-audience basis, departing from the industry’s focus on demographics. A+E will hold its virtual upfront event on March 3, outlining primary audience guarantees against adults 18 and older.
In an interview with Deadline, A+E ad sales president Peter Olsen emphasized that the company is not abandoning younger viewers. But he said the total-audience orientation will help the company more effectively reach viewers who matter most in terms of making ad buys effective. About one-third of A+E advertising is from direct-to-consumer brands (think Casper mattresses). Those pitches have a clear path to viewers who are comfortable with linear TV, where the median age...
The owner of networks like A&e, History and Lifetime says it will transact with advertisers on a total-audience basis, departing from the industry’s focus on demographics. A+E will hold its virtual upfront event on March 3, outlining primary audience guarantees against adults 18 and older.
In an interview with Deadline, A+E ad sales president Peter Olsen emphasized that the company is not abandoning younger viewers. But he said the total-audience orientation will help the company more effectively reach viewers who matter most in terms of making ad buys effective. About one-third of A+E advertising is from direct-to-consumer brands (think Casper mattresses). Those pitches have a clear path to viewers who are comfortable with linear TV, where the median age...
- 2/1/2021
- by Dade Hayes
- Deadline Film + TV
A+E Networks is looking to expand the scope of its targeted advertising capabilities in a deal with Dish and Adcuratio that will allow marketers to serve up spots with creative messages that can be tailored for specific households.
The partnership means that A+E Networks’ History, Lifetime, A&e Networks and other channels will be able to deliver national ads on a household-by-household basis for viewers who watch via Dish’s satellite TV platform, which has about 9.5 million subscribers.
The addressable technology is powered by Adcuratio’s National Custom Messaging. A+E Networks said the initiative will allow marketers to choose from “multiple alternate creative ad spots” to be delivered on a household-by-household basis. The partners said some targeted inventory would be available in January and expand further in the first quarter.
Peter Olsen, A+E Networks’ executive VP of advertising sales, called the deal a “milestone” for the company...
The partnership means that A+E Networks’ History, Lifetime, A&e Networks and other channels will be able to deliver national ads on a household-by-household basis for viewers who watch via Dish’s satellite TV platform, which has about 9.5 million subscribers.
The addressable technology is powered by Adcuratio’s National Custom Messaging. A+E Networks said the initiative will allow marketers to choose from “multiple alternate creative ad spots” to be delivered on a household-by-household basis. The partners said some targeted inventory would be available in January and expand further in the first quarter.
Peter Olsen, A+E Networks’ executive VP of advertising sales, called the deal a “milestone” for the company...
- 12/19/2019
- by Cynthia Littleton
- Variety Film + TV
After decades of focusing on blue-chip brands, TV ad sales executives are starting to sweat much smaller stuff.
TV has long attracted the world’s largest sponsors, like Procter & Gamble, Coca-Cola and General Motors. This year, TV networks are chasing upstart advertisers such as the makers of Casper mattresses, Peloton exercise equipment and Warby Parker eyeglasses.
No one is abandoning the nation’s ad giants. But sales executives are increasingly interested in harvesting the new money they believe will flow into the industry’s annual upfront market. “There are so many of them, and in so many different categories,” Laura Molen, president of advertising sales and partnerships at NBCUniversal, tells Variety. “It really has changed the playing field.”
The challenge? Smaller sponsors are “digital first,” and accustomed to the reams of audience data they receive when advertising via social, mobile and web-based techniques. “They definitely lean more on the direct-response advertising and analytics,...
TV has long attracted the world’s largest sponsors, like Procter & Gamble, Coca-Cola and General Motors. This year, TV networks are chasing upstart advertisers such as the makers of Casper mattresses, Peloton exercise equipment and Warby Parker eyeglasses.
No one is abandoning the nation’s ad giants. But sales executives are increasingly interested in harvesting the new money they believe will flow into the industry’s annual upfront market. “There are so many of them, and in so many different categories,” Laura Molen, president of advertising sales and partnerships at NBCUniversal, tells Variety. “It really has changed the playing field.”
The challenge? Smaller sponsors are “digital first,” and accustomed to the reams of audience data they receive when advertising via social, mobile and web-based techniques. “They definitely lean more on the direct-response advertising and analytics,...
- 5/14/2019
- by Brian Steinberg
- Variety Film + TV
Any veteran of tv ad sales can regale you with a story of how he or she took a client over to a table at a party, called for a few glasses of wine and drew up an entire upfront plan on a napkin.
These days, the two would need at least a tablecloth — if not several more pieces of linen.
TV’s annual “upfront” market, when U.S. networks try to sell the bulk of their advertising inventory for the coming programming season, has never been more intricate and convoluted. Yes, advertisers continue to invest most of their dollars based on Nielsen measures of how many people are watching at any given time. But as more viewers have migrated to on-demand streaming and mobile screens, Madison Avenue is growing more interested in using data to pinpoint new niches: first-time car buyers, expectant mothers, orange-soda drinkers and much more.
The...
These days, the two would need at least a tablecloth — if not several more pieces of linen.
TV’s annual “upfront” market, when U.S. networks try to sell the bulk of their advertising inventory for the coming programming season, has never been more intricate and convoluted. Yes, advertisers continue to invest most of their dollars based on Nielsen measures of how many people are watching at any given time. But as more viewers have migrated to on-demand streaming and mobile screens, Madison Avenue is growing more interested in using data to pinpoint new niches: first-time car buyers, expectant mothers, orange-soda drinkers and much more.
The...
- 5/15/2018
- by Brian Steinberg
- Variety Film + TV
Count A+E Networks among the TV companies that will offer advertisers something other than the usual audience measures in exchange for purchases of TV ad time.
The owner of the A&E, Lifetime and History cable networks plans to guarantee a select group of “outcome-based guarantees” to advertisers as part of negotiations in this year’s annual “upfront” market, when U.S TV network try to sell the bulk of their advertising inventory.
“We will do less than ten of these,” says Peter Olsen, executive vice president of ad sales for A+E Networks, in an interview. “The two specific business metrics we feel most comfortable with are website visits and foot traffic in retail locations. These are probably the easiest things for our partners to dissect and prove, and we feel confident we will be able to deliver on them.”
As technology allows media companies and marketers to track consumer patterns more closely,...
The owner of the A&E, Lifetime and History cable networks plans to guarantee a select group of “outcome-based guarantees” to advertisers as part of negotiations in this year’s annual “upfront” market, when U.S TV network try to sell the bulk of their advertising inventory.
“We will do less than ten of these,” says Peter Olsen, executive vice president of ad sales for A+E Networks, in an interview. “The two specific business metrics we feel most comfortable with are website visits and foot traffic in retail locations. These are probably the easiest things for our partners to dissect and prove, and we feel confident we will be able to deliver on them.”
As technology allows media companies and marketers to track consumer patterns more closely,...
- 5/9/2018
- by Brian Steinberg
- Variety Film + TV
“The Handmaid’s Tale” should have a comfortable victory in the Best Drama Series race at Sunday’s Writers Guild Awards. According to our latest predictions, the show is a 2/11-odd favorite to triumph over “Stranger Things” (16/1 odds), “Better Call Saul” (18/1 odds), “Game of Thrones” (50/1 odds) and defending champion “The Americans” (66/1 odds).
But not everyone is betting on “Handmaid’s.” One Expert, Thelma Adams (Gold Derby), is predicting “Stranger Things” for the upset, while two of our Top 24 Users who scored the best last year, Peter Olsen and Will Barringer, are picking “Better Call Saul.” “Stranger Things” is on its second nomination; “Better Call Saul,” its third.
See 2018 Writers Guild of America TV Awards: Full list of nominations led by ‘Better Call Saul,’ ‘Veep,’ ‘The Americans’
But if there’s one contender that’s due to win, it’s “Game of Thrones,” which is on its sixth straight nomination with...
But not everyone is betting on “Handmaid’s.” One Expert, Thelma Adams (Gold Derby), is predicting “Stranger Things” for the upset, while two of our Top 24 Users who scored the best last year, Peter Olsen and Will Barringer, are picking “Better Call Saul.” “Stranger Things” is on its second nomination; “Better Call Saul,” its third.
See 2018 Writers Guild of America TV Awards: Full list of nominations led by ‘Better Call Saul,’ ‘Veep,’ ‘The Americans’
But if there’s one contender that’s due to win, it’s “Game of Thrones,” which is on its sixth straight nomination with...
- 2/9/2018
- by Joyce Eng
- Gold Derby
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