Stw’s Chris Savage tackles agency dilemmas in his new weekly column for Mumbrella’s sister title Encore.
Hi Chris,
I own an agency with just over 20 staff. We’ve been with our biggest client since we started. But in the last year or so, the marketing team there has changed, including the marketing director. We’ve gone from feeling like partners to the hired help. Suddenly it seems like we can’t do anything right. Work gets rejected, invoices are queried. We regularly find ourselves getting briefs right at the last moment, not being able to do our best work, and then being hammered for it. To be frank, I don’t like the new team, and our staff don’t love working for them either. The fees are important for our cash flow, but our margins on the account are low. Now they’ve put the account out to pitch.
Hi Chris,
I own an agency with just over 20 staff. We’ve been with our biggest client since we started. But in the last year or so, the marketing team there has changed, including the marketing director. We’ve gone from feeling like partners to the hired help. Suddenly it seems like we can’t do anything right. Work gets rejected, invoices are queried. We regularly find ourselves getting briefs right at the last moment, not being able to do our best work, and then being hammered for it. To be frank, I don’t like the new team, and our staff don’t love working for them either. The fees are important for our cash flow, but our margins on the account are low. Now they’ve put the account out to pitch.
- 2/4/2013
- by Brooke Hemphill
- Encore Magazine
Mumbrella’s sister title Encore has today launched as a weekly, tablet-only edition.
The title is already live in Apple’s App store, with the Google Android edition available tomorrow.
The move to weekly publication coincides with a widening of Encore’s content to cover the same media and marketing landscape as Mumbrella.
Encore will be Mumbrella’s video-rich, analytical sister.
It will also break a number of exclusive news stories in each edition. This week, the news stories include details of News Limited’s plans for a major development in Parramatta, what ABC MD Mark Scott has to say about the future of his old employer Fairfax Media, and McCann’s new national creative structure.
Meanwhile, Mumbrella’s Robin Hicks explores the reasons for the decline of the Melbourne market compared to Sydney, while editor Tim Burrowes argues that media agency staff are nicer people than their creative counterparts.
The title is already live in Apple’s App store, with the Google Android edition available tomorrow.
The move to weekly publication coincides with a widening of Encore’s content to cover the same media and marketing landscape as Mumbrella.
Encore will be Mumbrella’s video-rich, analytical sister.
It will also break a number of exclusive news stories in each edition. This week, the news stories include details of News Limited’s plans for a major development in Parramatta, what ABC MD Mark Scott has to say about the future of his old employer Fairfax Media, and McCann’s new national creative structure.
Meanwhile, Mumbrella’s Robin Hicks explores the reasons for the decline of the Melbourne market compared to Sydney, while editor Tim Burrowes argues that media agency staff are nicer people than their creative counterparts.
- 1/31/2013
- by mumbrella
- Encore Magazine
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