New Delhi, Jan 18 (Ians) The habit of rewarding users for habitually sharing information by social media platforms like Facebook and Twitter has led to spread of misinformation and fake news, researchers have discovered.
The study by University of Southern California (USC) of more than 2,400 Facebook users suggests that platforms, more than individual users, have a larger role to play in stopping the spread of misinformation online.
According to the findings, published in the journal Proceedings of the National Academy of Sciences, just 15 per cent of the most habitual news sharers in the research were responsible for spreading about 30 per cent to 40 per cent of the fake news.
Frequent, habitual users forwarded six times more fake news than occasional or new users.
“Due to the reward-based learning systems on social media, users form habits of sharing information that gets recognition from others,” the researchers wrote.
Once habits form, information sharing is...
The study by University of Southern California (USC) of more than 2,400 Facebook users suggests that platforms, more than individual users, have a larger role to play in stopping the spread of misinformation online.
According to the findings, published in the journal Proceedings of the National Academy of Sciences, just 15 per cent of the most habitual news sharers in the research were responsible for spreading about 30 per cent to 40 per cent of the fake news.
Frequent, habitual users forwarded six times more fake news than occasional or new users.
“Due to the reward-based learning systems on social media, users form habits of sharing information that gets recognition from others,” the researchers wrote.
Once habits form, information sharing is...
- 1/18/2023
- by News Bureau
- GlamSham
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