Pop star Taylor Swift is back making headlines for her appearance in this year’s Super Bowl in support of her boyfriend Travis Kelce’s participation in the games. Kelce played for the Kansas City Chiefs who won the Super Bowl Lviii against the San Francisco 49ers. Swift has been seen at many NFL games in the past year in support of Kelce.
Swift’s appearance in the NFL games has sparked both positive and negative comments online, with many accusing the NFL of giving the pop star more spotlight during the games. However, actor, politician, and bodybuilder Arnold Schwarzenegger has come out in support of the Love Story singer and has credited her for increasing the fanbase of the NFL.
Taylor Swift’s Appearance At The NFL Has Sparked Controversy Taylor Swift | Credits: CBS Sunday Morning
Taylor Swift has been in the headlines many times this past week. Apart...
Swift’s appearance in the NFL games has sparked both positive and negative comments online, with many accusing the NFL of giving the pop star more spotlight during the games. However, actor, politician, and bodybuilder Arnold Schwarzenegger has come out in support of the Love Story singer and has credited her for increasing the fanbase of the NFL.
Taylor Swift’s Appearance At The NFL Has Sparked Controversy Taylor Swift | Credits: CBS Sunday Morning
Taylor Swift has been in the headlines many times this past week. Apart...
- 2/15/2024
- by Nishanth A
- FandomWire
Thanks to the influencer marketing boom, creators with large followings on platforms like YouTube and TikTok are getting larger roles during Super Bowl season. In the weeks leading up to the annual football showdown, brands turned to digital natives in hopes of expanding the reach of their campaigns.
For the 58th edition of the Big Game, creators played multiple positions.
The Logan Pauls and KSIs of the world can use the Super Bowl to advertise their own products, but for other influencers, team-ups with advertisers opened up new doors. It’s not just brands that are getting in on the influencer marketing trend — even the NFL itself is paying attention to the growth of creator content. Without further ado, here are some partnerships that caught our attention during the first few days of February:
Creators as campaign hype machines
Addison Rae made a brief appearance during Nerds‘ Super Bowl commercial,...
For the 58th edition of the Big Game, creators played multiple positions.
The Logan Pauls and KSIs of the world can use the Super Bowl to advertise their own products, but for other influencers, team-ups with advertisers opened up new doors. It’s not just brands that are getting in on the influencer marketing trend — even the NFL itself is paying attention to the growth of creator content. Without further ado, here are some partnerships that caught our attention during the first few days of February:
Creators as campaign hype machines
Addison Rae made a brief appearance during Nerds‘ Super Bowl commercial,...
- 2/12/2024
- by Sam Gutelle
- Tubefilter.com
While the summer of 2023 had a blockbuster with Barbenheimer, fall is in the nascent stages of its own phenomenon. Call it: Football (Taylor’s Version).
This NFL season has been anything but ordinary thanks to superstar Taylor Swift, who has attended two Kansas City Chiefs games after being linked with the team’s All-Pro tight end, Travis Kelce. The effect has been immediate and noticeable, both on and off air. Broadcasts of the two games on Fox and NBC repeatedly cut to shots of her with Kelce’s mother, Donna, and famous friends Blake Lively and Ryan Reynolds. The NFL’s official apparel partner, Fanatics, saw a 400 percent spike in sales of Kelce jerseys on Sept. 24, the day Swift attended her first Chiefs game, a company spokesperson said, while Kelce has gained half a million new followers on Instagram.
The NFL said it saw no appreciable effect on TV ratings for the Sept.
This NFL season has been anything but ordinary thanks to superstar Taylor Swift, who has attended two Kansas City Chiefs games after being linked with the team’s All-Pro tight end, Travis Kelce. The effect has been immediate and noticeable, both on and off air. Broadcasts of the two games on Fox and NBC repeatedly cut to shots of her with Kelce’s mother, Donna, and famous friends Blake Lively and Ryan Reynolds. The NFL’s official apparel partner, Fanatics, saw a 400 percent spike in sales of Kelce jerseys on Sept. 24, the day Swift attended her first Chiefs game, a company spokesperson said, while Kelce has gained half a million new followers on Instagram.
The NFL said it saw no appreciable effect on TV ratings for the Sept.
- 10/12/2023
- by Alex Weprin and Rick Porter
- The Hollywood Reporter - Movie News
259,000 people tuned in to watch NFL player Travis Kelce date 50 women on the premiere of his E! reality dating show, “Catching Kelce,” in 2016.
Apparently, Kelce only needed to date one to attract an audience of 27 million.
That woman, of course, is Taylor Swift. And all she had to do was simply attend an NFL game to break national television ratings records.
On Oct. 1, when Swift made her second appearance in the stands to watch the Kansas City Chiefs tight end, who is her new reported beau, she brought an average of 27 million viewers to NBC and Peacock. The game against the New York Jets ranked as the most-watched Sunday program since the Super Bowl, spiking female viewership by more than 35%. Nielsen says 53% more teenage girls watched Sunday Night Football than last season, thanks to the pop star’s attendance.
The week before, when a red-lipped Swift made her first surprise...
Apparently, Kelce only needed to date one to attract an audience of 27 million.
That woman, of course, is Taylor Swift. And all she had to do was simply attend an NFL game to break national television ratings records.
On Oct. 1, when Swift made her second appearance in the stands to watch the Kansas City Chiefs tight end, who is her new reported beau, she brought an average of 27 million viewers to NBC and Peacock. The game against the New York Jets ranked as the most-watched Sunday program since the Super Bowl, spiking female viewership by more than 35%. Nielsen says 53% more teenage girls watched Sunday Night Football than last season, thanks to the pop star’s attendance.
The week before, when a red-lipped Swift made her first surprise...
- 10/7/2023
- by Emily Longeretta, Angelique Jackson and Elizabeth Wagmeister
- Variety Film + TV
They’re playing a football game tonight in East Rutherford, N.J. It will be nationally televised, sold-out, and features the defending NFL champion Kansas City Chiefs against the upstart New York Jets.
But that’s all a sideshow to the real story of the night. All eyes will be on a certain box at the stadium rather than the football field. That’s where Taylor Swift is expected to be in attendance to root for new love Travis Kelce, the All-Pro tight end for the Chiefs.
Related: Taylor Swift Appears On ‘Sunday Night Football’: NBC Sports Calls On Carson Daly To Explain Chiefs Vs Jets Game To Swifties
Swift showed up at a Chiefs home game last week and provoked a large media frenzy that has snowballed into a massive cultural event.
Kelce gained more than 860,000 Instagram followers – more than 2023’s voted-on top 100 NFL players combined, per @bknownagency,...
But that’s all a sideshow to the real story of the night. All eyes will be on a certain box at the stadium rather than the football field. That’s where Taylor Swift is expected to be in attendance to root for new love Travis Kelce, the All-Pro tight end for the Chiefs.
Related: Taylor Swift Appears On ‘Sunday Night Football’: NBC Sports Calls On Carson Daly To Explain Chiefs Vs Jets Game To Swifties
Swift showed up at a Chiefs home game last week and provoked a large media frenzy that has snowballed into a massive cultural event.
Kelce gained more than 860,000 Instagram followers – more than 2023’s voted-on top 100 NFL players combined, per @bknownagency,...
- 10/1/2023
- by Bruce Haring
- Deadline Film + TV
At its annual draft, the NFL is pitting creator groups against one another. Six members of Amp will take on the stars of RDCWorld in a flag football game that will be held in Kansas City on April 29.
The game will take place on the third day of the NFL Draft, which is being held in Kansas City for the first time. Amp’s squad will include leading Twitch star Kai Cenat, who has won fans (including Nicki Minaj) with his record-breaking streams. He will be joined by teammates Duke Dennis, Agent 00, ImDavisss, Fanum, and Chrisnxtdoor. On the RDCWorld side, Co-Founder Mark Phillips will team up with Desmond Johnson, Ben Skinner, Dylan Patel, John Newton, and Ipi.
In a year defined by influencer-led boxing events and basketball leagues, the NFL is forging its own connections to the creator economy. It previously invited Amp to the Super Bowl to partake in...
The game will take place on the third day of the NFL Draft, which is being held in Kansas City for the first time. Amp’s squad will include leading Twitch star Kai Cenat, who has won fans (including Nicki Minaj) with his record-breaking streams. He will be joined by teammates Duke Dennis, Agent 00, ImDavisss, Fanum, and Chrisnxtdoor. On the RDCWorld side, Co-Founder Mark Phillips will team up with Desmond Johnson, Ben Skinner, Dylan Patel, John Newton, and Ipi.
In a year defined by influencer-led boxing events and basketball leagues, the NFL is forging its own connections to the creator economy. It previously invited Amp to the Super Bowl to partake in...
- 4/26/2023
- by Sam Gutelle
- Tubefilter.com
As marketing experts prepare for this year’s Variety Entertainment Marketing Summit presented by Deloitte, many are focused on discovering new ways to create authentic relationships with consumers. While contemporary culture evolves faster than ever and the tastes of Gen Z and Gen Alpha are continually shifting, finding new ways to reach audiences has never been more challenging.
“People are just consuming our messaging in a thousand different ways,” says Ellene V. Miles, senior VP, intersectional marketing, Sony Pictures Entertainment/Motion Picture Group. “So that sort of blanket one size fits all approach isn’t as viable. I think being authentic to these audiences and meeting them where they live and meeting them with messaging that really speaks to them is critical to success, critical to awareness, and critical to the whole theatrical proposition.”
Ian Trombetta, senior VP of social and influence marketing for the National Football League, has partnered...
“People are just consuming our messaging in a thousand different ways,” says Ellene V. Miles, senior VP, intersectional marketing, Sony Pictures Entertainment/Motion Picture Group. “So that sort of blanket one size fits all approach isn’t as viable. I think being authentic to these audiences and meeting them where they live and meeting them with messaging that really speaks to them is critical to success, critical to awareness, and critical to the whole theatrical proposition.”
Ian Trombetta, senior VP of social and influence marketing for the National Football League, has partnered...
- 4/19/2023
- by Karen Idelson
- Variety Film + TV
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