Brazil’s on fire, and rapidly putting into place the policies that will rebuild its film and TV industries, which look set to transform it into the film-tv powerhouse of Latin America.
That cuts several ways.
Under Jair Bolsonaro, Brazilian president over 2019-2022, ApexBrasil, the Brazilian Trade and Investment Agency, saw its funding for Brazil’s audiovisual sector almost entirely nixed.
Often working together, promotion agency Cinema do Brasil, backed by Audiovisual Industry Syndicate of the State of São Paulo (Siesp), Projeto Paradiso, a philanthropic org focusing on new talent and project development, and Sp Cine, the energetic São Paulo City film commission, did an extraordinary job to support and promote Brazilian filmmakers and companies’ presence at festivals, drawing on highly contained resources.
That was then. “When President Luiz Inácio Lula da Silva took office [on Jan. 1] and appointed new ApexBrasil head Jorge Viana, who is highly supportive of the creative industries,...
That cuts several ways.
Under Jair Bolsonaro, Brazilian president over 2019-2022, ApexBrasil, the Brazilian Trade and Investment Agency, saw its funding for Brazil’s audiovisual sector almost entirely nixed.
Often working together, promotion agency Cinema do Brasil, backed by Audiovisual Industry Syndicate of the State of São Paulo (Siesp), Projeto Paradiso, a philanthropic org focusing on new talent and project development, and Sp Cine, the energetic São Paulo City film commission, did an extraordinary job to support and promote Brazilian filmmakers and companies’ presence at festivals, drawing on highly contained resources.
That was then. “When President Luiz Inácio Lula da Silva took office [on Jan. 1] and appointed new ApexBrasil head Jorge Viana, who is highly supportive of the creative industries,...
- 5/25/2023
- by John Hopewell
- Variety Film + TV
Brazil is back.
Brazilian President’s Lula Inácio Lula da Silva’s new government, which took office on Jan. 1, looks set to invest just under $1 billion in 2023 into the country’s audiovisual sector.
It’s one of the biggest upticks in government film and TV aid in history, and comes after Lula predecessor Jair Bolsonaro slowed state aid to a glacial pace. The new financial injection should turn Brazil into the film and TV powerhouse of Latin America.
Brazilian audiovisual secretary Joelma Gonzaga told Variety that regulation of global streaming services operating in Brazil, which foreseeably will introduce quotas for Netflix, Amazon’s Prime Video and other players, is also on Lula’s government agenda.
Possible steamer investment quotas represent “an urgent question that is a priority for the country’s audiovisual industry: Brazil needs to regulate VOD . Platforms must invest in audiovisual production, and Brazil needs to have control of this intellectual property,...
Brazilian President’s Lula Inácio Lula da Silva’s new government, which took office on Jan. 1, looks set to invest just under $1 billion in 2023 into the country’s audiovisual sector.
It’s one of the biggest upticks in government film and TV aid in history, and comes after Lula predecessor Jair Bolsonaro slowed state aid to a glacial pace. The new financial injection should turn Brazil into the film and TV powerhouse of Latin America.
Brazilian audiovisual secretary Joelma Gonzaga told Variety that regulation of global streaming services operating in Brazil, which foreseeably will introduce quotas for Netflix, Amazon’s Prime Video and other players, is also on Lula’s government agenda.
Possible steamer investment quotas represent “an urgent question that is a priority for the country’s audiovisual industry: Brazil needs to regulate VOD . Platforms must invest in audiovisual production, and Brazil needs to have control of this intellectual property,...
- 5/18/2023
- by John Hopewell
- Variety Film + TV
Brazil’s newly elected President, Inácio Lula da Silva, has said his government will re-establish the country’s Ministry of Culture after it was disbanded by his right-wing predecessor, Jair Bolsonaro, in 2019.
In a series of widescale pledges published on his first day in office, Lula said his government will reopen the ministry “with the ambition to resume more intensely the policies of incentive and access to cultural goods” that he said was “interrupted by obscurantism in recent years.”
“A democratic cultural policy cannot fear criticism or elect favorites,” he said.
Lula, who is serving his third term in office, added: “May all the flowers sprout and all the fruits of our creativity be harvested, may everyone enjoy it without censorship or discrimination.”
Estamos refundando o Ministério da Cultura, com a ambição de retomar mais intensamente as políticas de incentivo e de acesso aos bens culturais, interrompidas pelo obscurantismo nos últimos anos.
In a series of widescale pledges published on his first day in office, Lula said his government will reopen the ministry “with the ambition to resume more intensely the policies of incentive and access to cultural goods” that he said was “interrupted by obscurantism in recent years.”
“A democratic cultural policy cannot fear criticism or elect favorites,” he said.
Lula, who is serving his third term in office, added: “May all the flowers sprout and all the fruits of our creativity be harvested, may everyone enjoy it without censorship or discrimination.”
Estamos refundando o Ministério da Cultura, com a ambição de retomar mais intensamente as políticas de incentivo e de acesso aos bens culturais, interrompidas pelo obscurantismo nos últimos anos.
- 1/3/2023
- by Zac Ntim
- Deadline Film + TV
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