Netflix seems unstoppable in Australia, with more than 2.7 million homes subscribed to the service at the end of March.—.a penetration rate of 29 per cent, according to a new survey.
Roy Morgan Research (Rmr) estimates Netflix posted a 20 per cent gain in subscribers in the first quarter, reaching nearly 7.1 million people aged 14-plus, up from 5.8 million in the previous quarter.
Those findings may be conservative, as some pay-tv executives believe Netflix has close to 3 million subs and that its universe will continue to grow despite the relaunch and rebranding of Foxtel.s streaming service Foxtel Now.
Rmr.s study looked only at Netflix and did not include other Svod players such as Stan (which has more than 600,000 paying customers), Amazon Prime, Hayu and NBA Season Pass.
Nor did it include Fetch TV, Australia.s largest Ott platform, which also offers Netflix and Stan and has more than 500,000 subs.
In February...
Roy Morgan Research (Rmr) estimates Netflix posted a 20 per cent gain in subscribers in the first quarter, reaching nearly 7.1 million people aged 14-plus, up from 5.8 million in the previous quarter.
Those findings may be conservative, as some pay-tv executives believe Netflix has close to 3 million subs and that its universe will continue to grow despite the relaunch and rebranding of Foxtel.s streaming service Foxtel Now.
Rmr.s study looked only at Netflix and did not include other Svod players such as Stan (which has more than 600,000 paying customers), Amazon Prime, Hayu and NBA Season Pass.
Nor did it include Fetch TV, Australia.s largest Ott platform, which also offers Netflix and Stan and has more than 500,000 subs.
In February...
- 6/13/2017
- by Don Groves
- IF.com.au
Screen Producers Australia has called on the Federal Government to ensure foreign subscription video-on-demand (Svod) services contribute their .fair share. to the Australian production industry by commissioning local content.
In a statement, Spa CEO Matthew Deaner called for Svod services to contribute .to the communities whose public infrastructure they rely on and from whom they derive their super-profits."
"The time has come for Svod services give back to the Australian community and tell Australian stories."
According to recent Roy Morgan research,.Netflix reaches almost 5 million Australians or some 1.8 million subscribers..In October, the service was announced as a.co-producer on the second season of.Glitch.alongside.the ABC and Matchbox Pictures.— the closest thing yet to an Aussie Netflix Original.
Amazon Prime is also expected to officially launch in Australia soon. In November,.the service gave Australian users access.via its Us and UK websites.
Deaner urged that the market...
In a statement, Spa CEO Matthew Deaner called for Svod services to contribute .to the communities whose public infrastructure they rely on and from whom they derive their super-profits."
"The time has come for Svod services give back to the Australian community and tell Australian stories."
According to recent Roy Morgan research,.Netflix reaches almost 5 million Australians or some 1.8 million subscribers..In October, the service was announced as a.co-producer on the second season of.Glitch.alongside.the ABC and Matchbox Pictures.— the closest thing yet to an Aussie Netflix Original.
Amazon Prime is also expected to officially launch in Australia soon. In November,.the service gave Australian users access.via its Us and UK websites.
Deaner urged that the market...
- 12/12/2016
- by Jackie Keast
- IF.com.au
Seven West Media has sold its stake in Presto to Foxtel.
Local Svod service Presto will end early next year, with Seven West Media selling its stake in the joint venture to partner Foxtel.
As of December, Presto customers will be able to access Foxtel Play, with Presto officially finishing up on January 31 2017.
Roy Morgan research released in June showed that Presto lagged behind Svod market leader Netflix and local rival Stan in subscribers.
In a statement, Seven West Media CEO and managing director Tim Worner said the company looked forward to continuing to work closely with Foxtel, in particular in the creation of new programming content.
.It has been great working with the team at Seven on Presto and we look forward to future collaborations," said Foxtel CEO Peter Tonagh.
Foxtel has also today unveiled the pricing and packages for the revamped Foxtel Play, which will roll out as of December.
Local Svod service Presto will end early next year, with Seven West Media selling its stake in the joint venture to partner Foxtel.
As of December, Presto customers will be able to access Foxtel Play, with Presto officially finishing up on January 31 2017.
Roy Morgan research released in June showed that Presto lagged behind Svod market leader Netflix and local rival Stan in subscribers.
In a statement, Seven West Media CEO and managing director Tim Worner said the company looked forward to continuing to work closely with Foxtel, in particular in the creation of new programming content.
.It has been great working with the team at Seven on Presto and we look forward to future collaborations," said Foxtel CEO Peter Tonagh.
Foxtel has also today unveiled the pricing and packages for the revamped Foxtel Play, which will roll out as of December.
- 10/4/2016
- by Jackie Keast
- IF.com.au
The number of Australians who access Svod services has overtaken Foxtel.s linear subscribers for the first time, according to new data from research firm Roy Morgan.
In the six months to August 2016, half of Australians over 14 years old, or 9.8 million people, now had access to one or more paid TV services in their home. This included Svod platforms, pay TV (linear, broadcast Foxtel channels) or internet protocol television (Iptv) - which includes Fetch and Foxtel through T-Box.
Further, for the first time, more Australians had access to an Svod platform than linear Pay TV; 5,595,000 people (28 per cent) compared to 5,309,000 (27 per cent).
Roy Morgan attributed the bulk of Svod.s growth to Netflix, but also said that other services, such as Stan, Presto, Quickflix, YouTube Red, and Foxtel.s own Svod option Foxtel Play, could now be found in the homes of around 1.4 million Australians. However, it also said that...
In the six months to August 2016, half of Australians over 14 years old, or 9.8 million people, now had access to one or more paid TV services in their home. This included Svod platforms, pay TV (linear, broadcast Foxtel channels) or internet protocol television (Iptv) - which includes Fetch and Foxtel through T-Box.
Further, for the first time, more Australians had access to an Svod platform than linear Pay TV; 5,595,000 people (28 per cent) compared to 5,309,000 (27 per cent).
Roy Morgan attributed the bulk of Svod.s growth to Netflix, but also said that other services, such as Stan, Presto, Quickflix, YouTube Red, and Foxtel.s own Svod option Foxtel Play, could now be found in the homes of around 1.4 million Australians. However, it also said that...
- 9/12/2016
- by Staff Writer
- IF.com.au
Source: Roy Morgan Single Source Australia, March - May 2016, sample n = 13,318 Australians 14+
According to new data from Roy Morgan Research, almost five million Australians over 14 now have access to Netflix, putting it well ahead of the other SVODs. The market research firm calculated that as of May, 1,878,000 households across Australia subscribed to Netflix, with a reach of 4.95 million viewers. This included paid subscriptions, free trials and special offers. Trailing behind was local rival Stan, who was reported to have 332,000 subscriptions, reaching 891,000 people. Presto had 142,000 subscriptions to reach 353,000. Further, while the figures showed that Stan and Presto were growing, Netflix was far stronger at converting customers to paid subscribers - as opposed to accessing the service via a free trial or special offer. . Roy Morgan estimated 92 per of Netflix subscriptions in the May quarter were paid, worth at least $15.5Aud million per month in revenue for the Us company. Around 78 per...
According to new data from Roy Morgan Research, almost five million Australians over 14 now have access to Netflix, putting it well ahead of the other SVODs. The market research firm calculated that as of May, 1,878,000 households across Australia subscribed to Netflix, with a reach of 4.95 million viewers. This included paid subscriptions, free trials and special offers. Trailing behind was local rival Stan, who was reported to have 332,000 subscriptions, reaching 891,000 people. Presto had 142,000 subscriptions to reach 353,000. Further, while the figures showed that Stan and Presto were growing, Netflix was far stronger at converting customers to paid subscribers - as opposed to accessing the service via a free trial or special offer. . Roy Morgan estimated 92 per of Netflix subscriptions in the May quarter were paid, worth at least $15.5Aud million per month in revenue for the Us company. Around 78 per...
- 6/21/2016
- by Staff Writer
- IF.com.au
Source: Roy Morgan Single Source, January - December 2015, sample n = 50,276 Australians 14+
Australians spent $2.5 billion online on tickets to shows, films and events last year, and 40 percent was spent by women aged 35 plus, Roy Morgan Research shows.
Women spent around $300 million more than men, while older punters and families together spent three times more than the under-35s.
14-24 year-olds spent $279 million on tickets online last year ˜ only 11 percent of the overall market..
25-34 year-olds spent a bit more: $354 million, or 14 percent..
What that means is that 14-34 year-olds make up only a quarter of online ticket sales by value, while Australians aged 50 plus bought $810 million worth of tickets online in 2015 - 32 percent of the market.
The largest slice of the pie was spent by 35-49 year-olds, who clicked to buy over a billion dollars. worth of tickets last year - no accident that most parents with young children fall into this age bracket.
Australians spent $2.5 billion online on tickets to shows, films and events last year, and 40 percent was spent by women aged 35 plus, Roy Morgan Research shows.
Women spent around $300 million more than men, while older punters and families together spent three times more than the under-35s.
14-24 year-olds spent $279 million on tickets online last year ˜ only 11 percent of the overall market..
25-34 year-olds spent a bit more: $354 million, or 14 percent..
What that means is that 14-34 year-olds make up only a quarter of online ticket sales by value, while Australians aged 50 plus bought $810 million worth of tickets online in 2015 - 32 percent of the market.
The largest slice of the pie was spent by 35-49 year-olds, who clicked to buy over a billion dollars. worth of tickets last year - no accident that most parents with young children fall into this age bracket.
- 3/15/2016
- by Staff Writer
- IF.com.au
More than one in seven Australians watch no commercial TV on a weekday ˜ twice the number as in 2008..
That looks set to increase in 2016, with TV watchers getting older and Svod only getting bigger, the latest data from Roy Morgan Research shows.
Seven years ago, only 6.9 percent of Australians aged 14+ watched no commercial TV on a normal weekday, with little difference between age groups..
That has since doubled to 14.9 percent, and the gap is widening between demographics, with 14-34 year-olds turning their backs en-masse.
In 2015, over one in five 25-34 year-olds watched no commercial TV, almost three times more than in 2008, while 18.8 percent of 14-24 year-olds don.t watch any commercial TV, up from 7 percent in 2008.
Older viewers are migrating from commercial television more slowly:.
14.1 percent of 35-49 year-olds and 11 percent of Australians 50+ watched no commercial TV on a weekday in 2015 (up from 6.5 percent and 6.9 percent respectively)..
TV still has...
That looks set to increase in 2016, with TV watchers getting older and Svod only getting bigger, the latest data from Roy Morgan Research shows.
Seven years ago, only 6.9 percent of Australians aged 14+ watched no commercial TV on a normal weekday, with little difference between age groups..
That has since doubled to 14.9 percent, and the gap is widening between demographics, with 14-34 year-olds turning their backs en-masse.
In 2015, over one in five 25-34 year-olds watched no commercial TV, almost three times more than in 2008, while 18.8 percent of 14-24 year-olds don.t watch any commercial TV, up from 7 percent in 2008.
Older viewers are migrating from commercial television more slowly:.
14.1 percent of 35-49 year-olds and 11 percent of Australians 50+ watched no commercial TV on a weekday in 2015 (up from 6.5 percent and 6.9 percent respectively)..
TV still has...
- 2/2/2016
- by Staff Writer
- IF.com.au
Subscribers to Netflix and other streaming services are watching on average eight hours of Svod content per week.
And those aged 18 to 34 watch almost double the hours (9.9 hours on average) than those aged 35 and over (5.2 hours on average).
That.s according to the Acma.s report Subscription video on demand in Australia 2015 released today.
Over four in ten (44 per cent) Svod users spent more than five hours watching content online via a subscription service in the last week of the survey.
While the research did not quantify the impact on free-to-air viewing, the stats suggest the rise in streaming is coming partly at the expense of the Fta broadcasters, and perhaps Foxtel.
An Acma spokesman tells If, "Given Svod use is highest amongst younger age groups (18-24 in particular), this is where there is the largest impact on time spent viewing free-to-air television live."
The survey of 1,505 adults in May...
And those aged 18 to 34 watch almost double the hours (9.9 hours on average) than those aged 35 and over (5.2 hours on average).
That.s according to the Acma.s report Subscription video on demand in Australia 2015 released today.
Over four in ten (44 per cent) Svod users spent more than five hours watching content online via a subscription service in the last week of the survey.
While the research did not quantify the impact on free-to-air viewing, the stats suggest the rise in streaming is coming partly at the expense of the Fta broadcasters, and perhaps Foxtel.
An Acma spokesman tells If, "Given Svod use is highest amongst younger age groups (18-24 in particular), this is where there is the largest impact on time spent viewing free-to-air television live."
The survey of 1,505 adults in May...
- 11/16/2015
- by Don Groves
- IF.com.au
Not only is Netflix creaming Stan and Presto, the Us streaming giant's Australian service is causing a decline in the legitimate downloads of movies and TV shows.
The latest Roy Morgan Research (Rmr) study shows 9.1 per cent of people surveyed downloaded a film or TV show in a 4 week period in April-September, compared with 10.8 per cent a year ago.
.Australians have been notorious for their high levels of illegal downloading,. says Tim Martin, Rmr general manager-media. .While our figures of course include legal downloads, it is notable that the younger, tech-savvy people most likely to download TV shows and movies have been the quickest to subscribe to Netflix˜and the overall rate of downloading has declined.
.A year ago, just over one in five 14-24 year-olds downloaded TV shows or movies in an average month˜today, around 22 per cent of this group lives in a Netflix home, and the rate...
The latest Roy Morgan Research (Rmr) study shows 9.1 per cent of people surveyed downloaded a film or TV show in a 4 week period in April-September, compared with 10.8 per cent a year ago.
.Australians have been notorious for their high levels of illegal downloading,. says Tim Martin, Rmr general manager-media. .While our figures of course include legal downloads, it is notable that the younger, tech-savvy people most likely to download TV shows and movies have been the quickest to subscribe to Netflix˜and the overall rate of downloading has declined.
.A year ago, just over one in five 14-24 year-olds downloaded TV shows or movies in an average month˜today, around 22 per cent of this group lives in a Netflix home, and the rate...
- 11/15/2015
- by Don Groves
- IF.com.au
Australian video-on-demand and electronic-sell-through service EzyFlix.tv has shut down.
Launched two years ago by Access Digital Entertainment, the online retailer seems to be a victim of the burgeoning popularity of Netflix and other streaming services. In a notice posted on the EzyFlix website, Access Digital Entertainment said it had .decided to end the service offered on this site. If you have rented or purchased any movies or TV shows, these movies are no longer available on EzyFlix..
EzyFlix had licensing deals with all the major Hollywood studios except MGM and with Roadshow Entertainment and the ABC. It was competing with iTunes, Telstra.s BigPond Movies, Foxtel On Demand, Google Play and Fetch TV, which recently launched an electronic sell-through component. Unlike its Australian rivals, the service enabled consumers to buy and redeem UltraViolet-enabled titles, and it was the first to offer Digital HD.. Last December it discounted the price...
Launched two years ago by Access Digital Entertainment, the online retailer seems to be a victim of the burgeoning popularity of Netflix and other streaming services. In a notice posted on the EzyFlix website, Access Digital Entertainment said it had .decided to end the service offered on this site. If you have rented or purchased any movies or TV shows, these movies are no longer available on EzyFlix..
EzyFlix had licensing deals with all the major Hollywood studios except MGM and with Roadshow Entertainment and the ABC. It was competing with iTunes, Telstra.s BigPond Movies, Foxtel On Demand, Google Play and Fetch TV, which recently launched an electronic sell-through component. Unlike its Australian rivals, the service enabled consumers to buy and redeem UltraViolet-enabled titles, and it was the first to offer Digital HD.. Last December it discounted the price...
- 8/18/2015
- by Don Groves
- IF.com.au
Alarm bells have been ringing among the Hollywood studios and cinema chains since a report showed steep drops in moviegoing among teenagers and young adults in the Us.
The number of frequent cinemagoers aged 18-24 plunged by an unprecedented 17% in 2013, according to Motion Picture Association of America, while attendances in the 12-17 age bracket fell by nearly 15%.
However research in Australia indicates there has been a negiglble drop among teens and a small decrease among young adults.
.Looking at the year-on-year comparison from the Roy Morgan data, the drop hasn.t been anywhere near the level seen in the Us,. said Paul Butler, marketing director of Val Morgan Cinema Network.
Last year 41.4% of teenagers aged 14-17 who were surveyed reported they had been to a cinema in the past four weeks (down just 0.4% on 2012) and the average number of cinema visits was 1.49 (1.48 previously).
Of the 18-24s, 38.9% (42.1%) had been to...
The number of frequent cinemagoers aged 18-24 plunged by an unprecedented 17% in 2013, according to Motion Picture Association of America, while attendances in the 12-17 age bracket fell by nearly 15%.
However research in Australia indicates there has been a negiglble drop among teens and a small decrease among young adults.
.Looking at the year-on-year comparison from the Roy Morgan data, the drop hasn.t been anywhere near the level seen in the Us,. said Paul Butler, marketing director of Val Morgan Cinema Network.
Last year 41.4% of teenagers aged 14-17 who were surveyed reported they had been to a cinema in the past four weeks (down just 0.4% on 2012) and the average number of cinema visits was 1.49 (1.48 previously).
Of the 18-24s, 38.9% (42.1%) had been to...
- 4/30/2014
- by Don Groves
- IF.com.au
Alarm bells have been ringing among the Hollywood studios and cinema chains since a report showed steep drops in moviegoing among teenagers and young adults in the Us.
The number of frequent cinemagoers aged 18-24 plunged by an unprecedented 17% in 2013, according to Motion Picture Association of America, while attendances in the 12-17 age bracket fell by nearly 15%.
However research in Australia indicates there has been a negiglble drop among teens and a small decrease among young adults.
.Looking at the year-on-year comparison from the Roy Morgan data, the drop hasn.t been anywhere near the level seen in the Us,. said Paul Butler, marketing director of Val Morgan Cinema Network.
Last year 41.4% of teenagers aged 14-17 who were surveyed reported they had been to a cinema in the past four weeks (down just 0.4% on 2012) and the average number of cinema visits was 1.49 (1.48 previously).
Of the 18-24s, 38.9% (42.1%) had been to...
The number of frequent cinemagoers aged 18-24 plunged by an unprecedented 17% in 2013, according to Motion Picture Association of America, while attendances in the 12-17 age bracket fell by nearly 15%.
However research in Australia indicates there has been a negiglble drop among teens and a small decrease among young adults.
.Looking at the year-on-year comparison from the Roy Morgan data, the drop hasn.t been anywhere near the level seen in the Us,. said Paul Butler, marketing director of Val Morgan Cinema Network.
Last year 41.4% of teenagers aged 14-17 who were surveyed reported they had been to a cinema in the past four weeks (down just 0.4% on 2012) and the average number of cinema visits was 1.49 (1.48 previously).
Of the 18-24s, 38.9% (42.1%) had been to...
- 4/30/2014
- by Don Groves
- IF.com.au
CEO Paul Fisher has resigned from the Australian online industry body Interactive Advertising Bureau to take a role at research company Nielsen.
Fisher will leave in early 2013 to become Nielsen’s managing director of media in Asia Pacific, the Middle East and Africa, and will also be responsible for Nielsen’s range of media measurement solutions in the region. Fisher was at the helm of Iab during its search for, and appointment of a preferred supplier to standardise online metrics for the advertising industry.
The lengthy tender process ended when Nielsen was selected as the successful supplier.
Other providers who submitted a response included Colmar Brunton with Gemius, ComScore, Roy Morgan Research with Effective Measure, and Vizisense.
Iab Australia chairman Mark Britt said in a press release: “Paul has been a champion for the digital industry through a huge period of transformation. At the helm of Iab Australia he has...
Fisher will leave in early 2013 to become Nielsen’s managing director of media in Asia Pacific, the Middle East and Africa, and will also be responsible for Nielsen’s range of media measurement solutions in the region. Fisher was at the helm of Iab during its search for, and appointment of a preferred supplier to standardise online metrics for the advertising industry.
The lengthy tender process ended when Nielsen was selected as the successful supplier.
Other providers who submitted a response included Colmar Brunton with Gemius, ComScore, Roy Morgan Research with Effective Measure, and Vizisense.
Iab Australia chairman Mark Britt said in a press release: “Paul has been a champion for the digital industry through a huge period of transformation. At the helm of Iab Australia he has...
- 12/12/2012
- by Cathie McGinn
- Encore Magazine
Research house Roy Morgan is to use an analytics and research platform created by Effective Measure.
The announcement:
Roy Morgan Research has selected Effective Measure’s rich analytics and research platform, Insight, for use in their machine-based web audience data measurement system, which is an important part of Roy Morgan’s comprehensive, multi-mode research approach.
Effective Measure is a global leader in digital audience profiling and measurement and digital media planning solutions.
“Effective Measure has an established relationship with Roy Morgan Research and we are delighted to have been working together to develop the analytical tools that can assist Roy Morgan extend the power and depth of their research capabilities,” said Effective Measure Group Director – Media Michael Robertson.
The Australian-developed Insight product provides researchers with the cross platform tools to survey and analyse digital data sets with precision and depth.
“Roy Morgan is pleased to be working with Effective Measure...
The announcement:
Roy Morgan Research has selected Effective Measure’s rich analytics and research platform, Insight, for use in their machine-based web audience data measurement system, which is an important part of Roy Morgan’s comprehensive, multi-mode research approach.
Effective Measure is a global leader in digital audience profiling and measurement and digital media planning solutions.
“Effective Measure has an established relationship with Roy Morgan Research and we are delighted to have been working together to develop the analytical tools that can assist Roy Morgan extend the power and depth of their research capabilities,” said Effective Measure Group Director – Media Michael Robertson.
The Australian-developed Insight product provides researchers with the cross platform tools to survey and analyse digital data sets with precision and depth.
“Roy Morgan is pleased to be working with Effective Measure...
- 11/5/2012
- by mumbrella
- Encore Magazine
Consumer confidence in Australia has reached its highest point since February, according to research from Roy Morgan.
Source: Roy Morgan
Australians are now more confident about the economy over the next twelve months, the study found, with 33% of Australians expecting ‘good times’ economically compared to 29% who expect ‘bad times’. The proportion of optimists is up 4%, while the level of pessimism has fallen by 1%.
Over the next five years 35% – a rise of up 1% – of Australians expect the country’s economy to have ‘good times’ economically, while 20% – down 1% – expect ‘bad times’.
A larger majority of Australians – 58%, up 2% - now say it is a ‘good time to buy’ major household items. But 18% (up 2%) of Australians say now is a ‘bad time to buy’ major household goods.
“Roy Morgan Consumer Confidence has increased for the second straight week after the major banks followed the lead of the Rba and cut interest rates on home loans,...
Source: Roy Morgan
Australians are now more confident about the economy over the next twelve months, the study found, with 33% of Australians expecting ‘good times’ economically compared to 29% who expect ‘bad times’. The proportion of optimists is up 4%, while the level of pessimism has fallen by 1%.
Over the next five years 35% – a rise of up 1% – of Australians expect the country’s economy to have ‘good times’ economically, while 20% – down 1% – expect ‘bad times’.
A larger majority of Australians – 58%, up 2% - now say it is a ‘good time to buy’ major household items. But 18% (up 2%) of Australians say now is a ‘bad time to buy’ major household goods.
“Roy Morgan Consumer Confidence has increased for the second straight week after the major banks followed the lead of the Rba and cut interest rates on home loans,...
- 10/16/2012
- by Robin Hicks
- Encore Magazine
Though consumer confidence has dipped sharply over the last month, business confidence in Australia is improving, according to data from Roy Morgan.
The softening in consumer confidence has been driven by Aussies having less confidence about the Australian economy over the next 12 months, less certainty about their finances compared to a year ago and fewer people saying that now is a good time to buy major household items, according to research firm.
Consumer confidence in Australia
Only 26% of Australians expect good economic times over the next 12 months, a drop of 4%, while 34% expect ‘bad times’, a rise of 2%.
Gary Morgan, executive chairman at Roy Morgan, blamed falls in the price of iron ore, the perceived threat to the mining boom and the cancellation of Hp Billiton’s $30 billion Olympic Dam copper and uranium mine as among the reasons for the slump.
However, business confidence showed signs of improvement.
Business confidence in Australia
Norman Morris,...
The softening in consumer confidence has been driven by Aussies having less confidence about the Australian economy over the next 12 months, less certainty about their finances compared to a year ago and fewer people saying that now is a good time to buy major household items, according to research firm.
Consumer confidence in Australia
Only 26% of Australians expect good economic times over the next 12 months, a drop of 4%, while 34% expect ‘bad times’, a rise of 2%.
Gary Morgan, executive chairman at Roy Morgan, blamed falls in the price of iron ore, the perceived threat to the mining boom and the cancellation of Hp Billiton’s $30 billion Olympic Dam copper and uranium mine as among the reasons for the slump.
However, business confidence showed signs of improvement.
Business confidence in Australia
Norman Morris,...
- 9/11/2012
- by Robin Hicks
- Encore Magazine
The Cancer Council of Nsw has criticised the use of cartoon characters in marketing unhealthy foods to children, a week after a Roy Morgan study which revealed the favourite cartoon characters among Australian kids was released.
The Young Australians Survey found that the Warner Brothers-owned Batman and Superman were the favourite super heroes among children aged six-13 in 2011.
Clare Hughes, nutritionist at Cancer Council Nsw told Mumbrella: “Recent research shows that companies are using cartoon characters to promote more than 240 foods which are high in sugar, salt and fat. These characters are cute, fun and appeal to kids. But when 70% of foods featuring characters are unhealthy, these characters are sending our kids all the wrong messages about what foods they should be eating”.
The research carried out by Ccnsw last year showed that 81% of the products using character licensing stocked by supermarket chain Coles were classified as unhealthy. Of these...
The Young Australians Survey found that the Warner Brothers-owned Batman and Superman were the favourite super heroes among children aged six-13 in 2011.
Clare Hughes, nutritionist at Cancer Council Nsw told Mumbrella: “Recent research shows that companies are using cartoon characters to promote more than 240 foods which are high in sugar, salt and fat. These characters are cute, fun and appeal to kids. But when 70% of foods featuring characters are unhealthy, these characters are sending our kids all the wrong messages about what foods they should be eating”.
The research carried out by Ccnsw last year showed that 81% of the products using character licensing stocked by supermarket chain Coles were classified as unhealthy. Of these...
- 4/17/2012
- by Cathie McGinn
- Encore Magazine
Network Ten has announced the brands sponsoring the forthcoming season of MasterChef Australia, which airs after Easter.
Coles Supermarkets, MasterFoods, Sunbeam, Fonterra, Mitsubishi Motors and Qantas Airways will return as sponsors, with a mix of in-show promotion, contestant challenges and themed commercial breaks.
New additions to the sponsorship roster include Reckitt Benckiser and the South Australian Tourism Commission.
More blue chip advertisers will be announced over the coming weeks, according to Network Ten’s chief sales officer Mike Morrison. This year’s sponsorship offers brands “deeper integration” with the show, says a press release from Ten, with strong online content and off-air tactical activities.
Last year’s season saw average metro audiences of around 1.65m viewers.
Recent Roy Morgan research rated MasterChef’s audience as among the “most optimistic” viewers.
Coles Supermarkets, MasterFoods, Sunbeam, Fonterra, Mitsubishi Motors and Qantas Airways will return as sponsors, with a mix of in-show promotion, contestant challenges and themed commercial breaks.
New additions to the sponsorship roster include Reckitt Benckiser and the South Australian Tourism Commission.
More blue chip advertisers will be announced over the coming weeks, according to Network Ten’s chief sales officer Mike Morrison. This year’s sponsorship offers brands “deeper integration” with the show, says a press release from Ten, with strong online content and off-air tactical activities.
Last year’s season saw average metro audiences of around 1.65m viewers.
Recent Roy Morgan research rated MasterChef’s audience as among the “most optimistic” viewers.
- 4/1/2012
- by Cathie McGinn
- Encore Magazine
Advertisers looking to reach consumers who are feeling confident in their financial outlook should focus their TV advertising on Masterchef, data released by Roy Morgan Research suggests.
Rmr conducted the research by building a profile of consumer confidence based on who answered the most positively five questions related to their optimism about the economy and their own circumstances. The information would be potentially useful to advertisers looking to understand who might be most minded to spend.
According to Rmr, 1.753m Australians who were either confident or very confident in their outlook watched Masterchef last year.
This was followed by Seven News with 1.337m confident viewers, and Seven’s Downton Abbey with 1.241m confident viewers. No Nine shows made the top ten.
Of those top ten programs, Masterchef – and sister program Junior Masterchef – also had the biggest proportion of very confident or confident Aussies. 26% were very confident and 43% were confident. 31% were...
Rmr conducted the research by building a profile of consumer confidence based on who answered the most positively five questions related to their optimism about the economy and their own circumstances. The information would be potentially useful to advertisers looking to understand who might be most minded to spend.
According to Rmr, 1.753m Australians who were either confident or very confident in their outlook watched Masterchef last year.
This was followed by Seven News with 1.337m confident viewers, and Seven’s Downton Abbey with 1.241m confident viewers. No Nine shows made the top ten.
Of those top ten programs, Masterchef – and sister program Junior Masterchef – also had the biggest proportion of very confident or confident Aussies. 26% were very confident and 43% were confident. 31% were...
- 3/22/2012
- by mumbrella
- Encore Magazine
Even with the addition of online readership figures, the majority of Australian newspapers are seeing a drop in audience size, a Roy Morgan report suggests. Figures indicate net readership across all metropolitan titles has fallen from 12,206,000 to 11,891,000, a decrease of 2.6%.
According to data collected from 2006 to December 2011, The Australian, Australian Financial Review, Herald Sun and The Age newspapers all achieved an increase in net print/online readership.
The Sydney Morning Herald held steady, its online and print readership dropping fractionally from 2,446,000 to 2,445,000 over the five-year period.
However, The Daily Telegraph, the Brisbane Courier Mail, the West Australian, the Adelaide Advertiser, the Perth Sunday Times have all seen a net fall in audience on and offline, according to the data.
The Australian’s readership has grown by 17% (the single largest percentage increase) and the Australian Financial Review by 13%.
Rmr suggests that The Fin is the only title to have maintained its print circulation.
According to data collected from 2006 to December 2011, The Australian, Australian Financial Review, Herald Sun and The Age newspapers all achieved an increase in net print/online readership.
The Sydney Morning Herald held steady, its online and print readership dropping fractionally from 2,446,000 to 2,445,000 over the five-year period.
However, The Daily Telegraph, the Brisbane Courier Mail, the West Australian, the Adelaide Advertiser, the Perth Sunday Times have all seen a net fall in audience on and offline, according to the data.
The Australian’s readership has grown by 17% (the single largest percentage increase) and the Australian Financial Review by 13%.
Rmr suggests that The Fin is the only title to have maintained its print circulation.
- 3/6/2012
- by Cathie McGinn
- Encore Magazine
Cinema advertising expenditure by media agencies were down in 2011 on the year before, according to the Standard Media Index.
Total cinema advertising expenditure totalled $48.2m, down by 5.8% on last year.
This result reflects a survey by Roy Morgan Research showed that in shifting adspend patterns, cinema advertising had the most to lose, across all sectors, from large to small businesses. The research surveyed 13,381 businesses.
Rob Belgiovane, executive creative director of advertising agency Bwm, the agency that represents Val Morgan told Encore: “Usually advertising rises or falls because of the movies themselves. If there isn’t an Avatar or Titanic it’s slightly harder to sell cinema. Possibly this Christmas there wasn’t the mega block buster.”
“The other reason might be the advertisers and marketers are still getting comfortable around the techniques of 3D – some people are in the learn phase of what that might mean. But personal I still...
Total cinema advertising expenditure totalled $48.2m, down by 5.8% on last year.
This result reflects a survey by Roy Morgan Research showed that in shifting adspend patterns, cinema advertising had the most to lose, across all sectors, from large to small businesses. The research surveyed 13,381 businesses.
Rob Belgiovane, executive creative director of advertising agency Bwm, the agency that represents Val Morgan told Encore: “Usually advertising rises or falls because of the movies themselves. If there isn’t an Avatar or Titanic it’s slightly harder to sell cinema. Possibly this Christmas there wasn’t the mega block buster.”
“The other reason might be the advertisers and marketers are still getting comfortable around the techniques of 3D – some people are in the learn phase of what that might mean. But personal I still...
- 1/19/2012
- by Colin Delaney
- Encore Magazine
Part I of a series
Media coverage of the midterm elections has painted a picture of two parties, irreconcilable in nearly all respects. But are they? Together maslansky luntz + partners, and Roy Morgan Research selected a handful of Democratic and Republican campaign ads from across the country, and tested them for the second-to-second, gut reactions of 560 American voters.
We wanted to take these campaign ads directly to the people and get unaided reactions to the messages and imagery. We wanted to focus on individual ads not the overall race, so we showed voters ads from a range of contests around the country. We used technology to tap into voters' emotional responses to understand exactly how voters feel when they see these ads and hear these messages. And as far as we know, no one has ever tested campaign ads in this way before with so many voters.
What did we learn?...
Media coverage of the midterm elections has painted a picture of two parties, irreconcilable in nearly all respects. But are they? Together maslansky luntz + partners, and Roy Morgan Research selected a handful of Democratic and Republican campaign ads from across the country, and tested them for the second-to-second, gut reactions of 560 American voters.
We wanted to take these campaign ads directly to the people and get unaided reactions to the messages and imagery. We wanted to focus on individual ads not the overall race, so we showed voters ads from a range of contests around the country. We used technology to tap into voters' emotional responses to understand exactly how voters feel when they see these ads and hear these messages. And as far as we know, no one has ever tested campaign ads in this way before with so many voters.
What did we learn?...
- 10/11/2010
- by Michael Maslansky
- Fast Company
According to Film Victoria CEO Sandra Sdraulig, this week’s Arresting Audiences summit is only the first of many initiatives to help the screen industry better identify and serve its audience.
“We want to ensure that the summit becomes an ongoing engagement with the audience issue. We will update our audience research information in an ongoing capacity, so we will continue with this subject,” Sdraulig told Encore.
Sdraulig said the event was “almost sold out”, with at least 200 participants registered for the summit – which will be held in Melbourne’s Rendezvous Hotel on September 23 and 24.
The Film Victoria executive said the agency looked at “who was talking about audiences – locally and internationally - and what were they saying” to develop the Arresting Audiences program.
“We have commissioned research through Roy Morgan so it’s quite an eclectic range of information– including audience perception and attitudes, audience testing, audience demographics, movie marketing,...
“We want to ensure that the summit becomes an ongoing engagement with the audience issue. We will update our audience research information in an ongoing capacity, so we will continue with this subject,” Sdraulig told Encore.
Sdraulig said the event was “almost sold out”, with at least 200 participants registered for the summit – which will be held in Melbourne’s Rendezvous Hotel on September 23 and 24.
The Film Victoria executive said the agency looked at “who was talking about audiences – locally and internationally - and what were they saying” to develop the Arresting Audiences program.
“We have commissioned research through Roy Morgan so it’s quite an eclectic range of information– including audience perception and attitudes, audience testing, audience demographics, movie marketing,...
- 9/22/2010
- by Miguel Gonzalez
- Encore Magazine
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