GoPro has just made it easier for marketers to get a hold of adventurous, inspiring video footage. The action camera company has launched GoPro Licensing, a platform where marketers can license hundreds of the high-definition, first-person videos of sports, action, and wildlife which have defined GoPro’s brand over the last several years.
GoPro Licensing will contain over 600 videos at its inception. GoPro struck deals with amateur and professional videographers alike to stock these initial clips on the Licensing platform; the action camera brand plans to keep adding new content, as well. Marketers can search for and preview videos, and license them starting at $1,000, depending on the scope of the use and distribution of the piece.
"We've gotten calls almost daily from creative agencies, TV networks and film studios that want to use our content," GoPro’s Head of Programming Adam Dornbusch said to AdWeek, who originally reported the story.
GoPro Licensing will contain over 600 videos at its inception. GoPro struck deals with amateur and professional videographers alike to stock these initial clips on the Licensing platform; the action camera brand plans to keep adding new content, as well. Marketers can search for and preview videos, and license them starting at $1,000, depending on the scope of the use and distribution of the piece.
"We've gotten calls almost daily from creative agencies, TV networks and film studios that want to use our content," GoPro’s Head of Programming Adam Dornbusch said to AdWeek, who originally reported the story.
- 7/20/2015
- by Bree Brouwer
- Tubefilter.com
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