Tubi, Fox Corp.’s ad-supported streaming service, recruited ad-sales veteran Jeff Lucas as chief revenue officer.
Lucas takes over the role from former Tubi Cro Mark Rotblat, who will remain with Fox Corp. focusing on adRise, the company’s distribution and monetization platform for connected TVs. At Tubi, Lucas will report to Jeff Collins, president of advertising sales for Fox Corp.
Most recently, Lucas was chief revenue officer at Firework, a New York-based video commerce platform with more than 1,000 clients across 37 countries. Before that, he was head of North America sales and global client solutions at Verizon Media. From 2016-18, he was VP and global head of sales for Snapchat parent company Snap.
Prior to that, Lucas led sales and marketing for all of Viacom’s media networks, including MTV, VH1, Comedy Central, and Nickelodeon, and before that served as president, advertising sales and marketing at NBCUniversal’s cable group.
Lucas takes over the role from former Tubi Cro Mark Rotblat, who will remain with Fox Corp. focusing on adRise, the company’s distribution and monetization platform for connected TVs. At Tubi, Lucas will report to Jeff Collins, president of advertising sales for Fox Corp.
Most recently, Lucas was chief revenue officer at Firework, a New York-based video commerce platform with more than 1,000 clients across 37 countries. Before that, he was head of North America sales and global client solutions at Verizon Media. From 2016-18, he was VP and global head of sales for Snapchat parent company Snap.
Prior to that, Lucas led sales and marketing for all of Viacom’s media networks, including MTV, VH1, Comedy Central, and Nickelodeon, and before that served as president, advertising sales and marketing at NBCUniversal’s cable group.
- 3/4/2024
- by Todd Spangler
- Variety Film + TV
MTV Networks has appointed Jeff Lucas to the expanded role of head of sales for the music and entertainment groups.Previously, Lucas served as executive vice president of the entertainment sales group. He will report to Mtvn COO Rich Eigendorff, with additional reporting to Mtvn Music & Logo Group president Van Toffler, and Mtvn Entertainment Group president Doug Herzog."This move addresses the evolving marketplace and puts us in the best possible position to meet the changing needs of our advertisers and agency partners. Jeff's smart ...
- 12/8/2010
- BusinessofCinema
Despite a soft advertising market for cable in the fourth quarter, programmers are optimistic that sales will pick up next year. One factor they're all watching that will likely determine their fortunes: the fate of the broadcast networks as they deal with declining audiences in key demographics. "If things keep getting worse for the broadcast networks, that just makes it better for us," said Jeff Lucas, president of ad sales at Universal Television. "The networks would have to concentrate on paying people back, and we'll get the spillover." As the Thanksgiving holiday draws near, cable network sales execs are resigning themselves to the sluggish returns for the year's closing quarter, traditionally the most difficult because it is the longest. Scatter volume is basically flat versus last year, according to varying estimates, following an unusually robust fourth quarter in 2002.
- 11/25/2003
- The Hollywood Reporter - Movie News
NEW YORK -- Hot on the heels of the broadcast networks, the cable upfront advertising sales market kicked into high gear this week with record speed, industry veterans said. As broadcasters sold off the last of their upfront inventory, cable groups with top-tier networks, including Turner Broadcasting, Universal Television and Discovery Networks, reported signing off on substantial volume earlier than ever before -- some even concurrently with the likes of NBC and CBS. Cable ad sales divisions typically begin negotiating about a week afterward. "Advertisers are seeing value in top-tier cable, and that is what is causing dollars to flow directly after broadcast into that segment of the business," said Jeff Lucas, president of ad sales at Universal, which owns USA Network and Sci Fi Channel.
- 5/23/2003
- The Hollywood Reporter - Movie News
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