Alamo Drafthouse Cinema has promoted Chaya Rosenthal to chief marketing officer.
She’s worked at the company since 2017 and previously served as VP of marketing. Rosenthal has 20 years of marketing experience, including stops at Fandango and its parent company NBCUniversal before joining Drafthouse.
“Alamo Drafthouse Cinema is a brand that is driven by differentiation, which requires having the guts to try new and innovative things, with the know-how and experience to scale it and drive deeper brand loyalty as a result,” said Alamo Drafthouse CEO Michael Kustermann. “Chaya is that 1 in 100 marketing leader that possesses that balance. She is courageous, creative and analytical at the same time.”
Alamo Drafthouse is known not just for its menu with craft beer and locally sourced food, but also themed events tied to new and beloved movies. Rosenthal helped to elevate some of those tailored in-theater experiences, like a “Barbie” “dress up and slumber...
She’s worked at the company since 2017 and previously served as VP of marketing. Rosenthal has 20 years of marketing experience, including stops at Fandango and its parent company NBCUniversal before joining Drafthouse.
“Alamo Drafthouse Cinema is a brand that is driven by differentiation, which requires having the guts to try new and innovative things, with the know-how and experience to scale it and drive deeper brand loyalty as a result,” said Alamo Drafthouse CEO Michael Kustermann. “Chaya is that 1 in 100 marketing leader that possesses that balance. She is courageous, creative and analytical at the same time.”
Alamo Drafthouse is known not just for its menu with craft beer and locally sourced food, but also themed events tied to new and beloved movies. Rosenthal helped to elevate some of those tailored in-theater experiences, like a “Barbie” “dress up and slumber...
- 4/23/2024
- by Rebecca Rubin
- Variety Film + TV
Exclusive: Several sources tell Deadline that the Alamo Drafthouse Cinema circuit is up for sale.
The news comes about a week and a half before CinemaCon, the major studios and exhibitors’ annual love-in in Las Vegas. I’m told that some studios have heard the sales pitch for the cinephile circuit, which counts 41 locations across 13 states. No bidders as of yet.
Also, there’s no word on an asking price for Alamo Drafthouse. However, the Tim League-founded chain cleared $134M at the 2023 box office, +25% over 2022, per box office intel. That percentile jump is higher than the actual domestic B.O. rise of 22% between those two years; the 2023 B.O. for U.S./Canada hit $9 billion.
Alamo Drafthouse Cinema typically touts a gift store of cinema memorabilia, arcade games and DVD rentals, plus a full bar and killer bistro menu with swanky eats and shakes. Also, let’s not forget about...
The news comes about a week and a half before CinemaCon, the major studios and exhibitors’ annual love-in in Las Vegas. I’m told that some studios have heard the sales pitch for the cinephile circuit, which counts 41 locations across 13 states. No bidders as of yet.
Also, there’s no word on an asking price for Alamo Drafthouse. However, the Tim League-founded chain cleared $134M at the 2023 box office, +25% over 2022, per box office intel. That percentile jump is higher than the actual domestic B.O. rise of 22% between those two years; the 2023 B.O. for U.S./Canada hit $9 billion.
Alamo Drafthouse Cinema typically touts a gift store of cinema memorabilia, arcade games and DVD rentals, plus a full bar and killer bistro menu with swanky eats and shakes. Also, let’s not forget about...
- 3/28/2024
- by Anthony D'Alessandro
- Deadline Film + TV
Alamo Drafthouse Cinema, the Texas-based dine-in chain renowned for its vibrant fan-oriented culture and ban on talking and texting during screenings, is reportedly exploring a sale.
Founded by Tim League as a single-screen venue in 1997, the company sold its assets to Altamont Capital Partners, Fortress Investment Group, League and other investors in 2021 and came through a Chapter 11 bankruptcy during the pandemic when it and other operators were forced to shut their doors.
According to reports the exhibitor chain, which runs around 40 sites in the US, has approached a number of Hollywood studios as potential buyers.
Screen had not confirmed the...
Founded by Tim League as a single-screen venue in 1997, the company sold its assets to Altamont Capital Partners, Fortress Investment Group, League and other investors in 2021 and came through a Chapter 11 bankruptcy during the pandemic when it and other operators were forced to shut their doors.
According to reports the exhibitor chain, which runs around 40 sites in the US, has approached a number of Hollywood studios as potential buyers.
Screen had not confirmed the...
- 3/28/2024
- ScreenDaily
Alamo Drafthouse, the Texas-based dine-in chain renowned for its vibrant fan-oriented culture and ban on talking and texting during screenings, is reportedly exploring a sale.
Founded by Tim League as a single-screen venue in 1997, the company sold its assets to Altamont Capital Partners, Fortress Investment Group, League and other investors in 2021 and came through a Chapter 11 bankruptcy during the pandemic when it and other operators were forced to shut venues
According to reports the exhibitor chain which runs around 40 sites in the US has approached a number of Hollywood studios as potential buyers.
Screen had not confirmed the talks with...
Founded by Tim League as a single-screen venue in 1997, the company sold its assets to Altamont Capital Partners, Fortress Investment Group, League and other investors in 2021 and came through a Chapter 11 bankruptcy during the pandemic when it and other operators were forced to shut venues
According to reports the exhibitor chain which runs around 40 sites in the US has approached a number of Hollywood studios as potential buyers.
Screen had not confirmed the talks with...
- 3/28/2024
- ScreenDaily
May the Force be with your ability to control your bowels when Alamo Drafthouse hosts a nine-film Star Wars marathon on May 3-4, resulting in 21 hours worth of adventure in a galaxy far, far away. This year’s May the 4th celebration is about endurance when the Alamo Drafthouse New Mission location in San Francisco screens every movie in the Skywalker Saga back-to-back. The reason to buy a pack of adult diapers begins on May 3 with The Phantom Menace and ends the next day with The Rise of Skywalker.
While 21 hours of Star Wars is child’s play for many hardcore fans, casual padawans can rest knowing there will be breaks and “unlimited coffee and water” to keep you going throughout the experience. Marathon attendees can also enjoy Star Wars-themed food items, an elaborate Star Wars-themed lobby for socializing and photo ops, games, and trivia sessions between each chapter of the beloved space opera.
While 21 hours of Star Wars is child’s play for many hardcore fans, casual padawans can rest knowing there will be breaks and “unlimited coffee and water” to keep you going throughout the experience. Marathon attendees can also enjoy Star Wars-themed food items, an elaborate Star Wars-themed lobby for socializing and photo ops, games, and trivia sessions between each chapter of the beloved space opera.
- 3/22/2024
- by Steve Seigh
- JoBlo.com
Alamo Drafthouse is hosting a Star Wars marathon of all nine movies to screen back-to-back May 3-4, coinciding with the 25th anniversary of Star Wars: Episode I — The Phantom Menace.
The Texas-based theater chain will host the 21-hour marathon of the Skywalker Saga’s episodes one through nine at the Alamo Drafthouse New Mission in San Francisco. The all-in-one-sitting viewing will start May 3 with The Phantom Menace and end a day later with a screening of The Rise of Skywalker.
There will be breaks for “unlimited coffee and water” to keep your eyes open in case the Force isn’t enough. Audiences can expect Star Wars-themed food items from a galaxy far, far away at the concession stands, an immersive Star Wars lobby for selfies, and games and trivia between screenings.
Star Wars Marathon Alamo Drafthouse
There’s also some nifty marathon merchandise, including pint glasses and T-shirts, to...
The Texas-based theater chain will host the 21-hour marathon of the Skywalker Saga’s episodes one through nine at the Alamo Drafthouse New Mission in San Francisco. The all-in-one-sitting viewing will start May 3 with The Phantom Menace and end a day later with a screening of The Rise of Skywalker.
There will be breaks for “unlimited coffee and water” to keep your eyes open in case the Force isn’t enough. Audiences can expect Star Wars-themed food items from a galaxy far, far away at the concession stands, an immersive Star Wars lobby for selfies, and games and trivia between screenings.
Star Wars Marathon Alamo Drafthouse
There’s also some nifty marathon merchandise, including pint glasses and T-shirts, to...
- 3/22/2024
- by Etan Vlessing
- The Hollywood Reporter - Movie News
‘HappyLand’: Alamo Drafthouse Naples Announces Mini Golf Course Featuring Iconic Hollywood Creatures
Mini golf is headed to the upcoming Alamo Drafthouse Naples, we’ve learned this afternoon. HappyLand Movie Miniature Golf will be located in the lobby of the cinema company’s latest location and will combine a bar and lounge with a nine-hole mini golf course for all-in-one fun.
The course’s nine holes are inspired by some of our favorite films, with each one featuring a different Hollywood creature incorporated into the putting challenge. Guests can expect to start tap-tap-tapping it in at HappyLand when Alamo Drafthouse Naples opens later this spring.
One of those holes, as seen above, will be Jaws-themed!
“Naples is a golfer’s paradise, so we knew we had to do something special there for our first Florida location,” says Alamo Drafthouse CEO Michael Kustermann. “HappyLand will be a unique venue for our guests to relax, enjoy a few drinks, and hit golf balls into an...
The course’s nine holes are inspired by some of our favorite films, with each one featuring a different Hollywood creature incorporated into the putting challenge. Guests can expect to start tap-tap-tapping it in at HappyLand when Alamo Drafthouse Naples opens later this spring.
One of those holes, as seen above, will be Jaws-themed!
“Naples is a golfer’s paradise, so we knew we had to do something special there for our first Florida location,” says Alamo Drafthouse CEO Michael Kustermann. “HappyLand will be a unique venue for our guests to relax, enjoy a few drinks, and hit golf balls into an...
- 3/11/2024
- by John Squires
- bloody-disgusting.com
Alamo Drafthouse’s First Florida Location to Open in Spring and Feature Mini Golf Course (Exclusive)
Alamo Drafthouse is heading to the Sunshine State.
The movie theater chain’s first Florida location will open in Naples in the spring. Alamo Drafthouse Naples will include a mini golf course in the lobby with each of the nine holes inspired by classic films.
“Naples is a golfer’s paradise, so we knew we had to do something special there for our first Florida location,” says Alamo Drafthouse CEO Michael Kustermann. “[It] will be a unique venue for our guests to relax, enjoy a few drinks, and hit golf balls into an alligator’s mouth – we couldn’t be more excited about it!”
In addition to the green, the Naples venue will feature a full bar with 24 beers on tap and a golf-themed cocktail list. One of the brews, Chubbs’ 19th Hole Blonde Ale, is named after the “Happy Gilmore” character portrayed by Carl Weathers. A custom tap handle in...
The movie theater chain’s first Florida location will open in Naples in the spring. Alamo Drafthouse Naples will include a mini golf course in the lobby with each of the nine holes inspired by classic films.
“Naples is a golfer’s paradise, so we knew we had to do something special there for our first Florida location,” says Alamo Drafthouse CEO Michael Kustermann. “[It] will be a unique venue for our guests to relax, enjoy a few drinks, and hit golf balls into an alligator’s mouth – we couldn’t be more excited about it!”
In addition to the green, the Naples venue will feature a full bar with 24 beers on tap and a golf-themed cocktail list. One of the brews, Chubbs’ 19th Hole Blonde Ale, is named after the “Happy Gilmore” character portrayed by Carl Weathers. A custom tap handle in...
- 3/11/2024
- by Rebecca Rubin
- Variety Film + TV
Greta Gerwig’s Barbie might as well wear the Infinity Gauntlet because the pink-powered meta-comedy has defeated Avengers: Endgame as the best-selling movie ever at Alamo Drafthouse. The theater chain isn’t keen on releasing ticket sale totals for either film. However, Barbie is sitting pretty at the box office, with $596 million in North America and $1.343 billion worldwide. For those who want to compare, Avengers: Endgame snapped up $858 million in North America and $2.799 billion globally. While Barbie is bigger than Endgame at Alamo Drafthouse, the Marvel event film is still the second-biggest movie in history behind James Cameron’s Avatar.
A portion of Barbie’s popularity at Alamo Drafthouse could point toward the theater chain’s merchandise push, with Drafthouse cinemas offering limited edition items to guests, including lunch boxes, t-shirts, and sunglasses. Alamo Drafthouse says Barbie is responsible for selling more merch than any other film hosted by the boutique theater.
A portion of Barbie’s popularity at Alamo Drafthouse could point toward the theater chain’s merchandise push, with Drafthouse cinemas offering limited edition items to guests, including lunch boxes, t-shirts, and sunglasses. Alamo Drafthouse says Barbie is responsible for selling more merch than any other film hosted by the boutique theater.
- 8/31/2023
- by Steve Seigh
- JoBlo.com
Greta Gerwig’s fantasy comedy “Barbie” has overtaken “Avengers: Endgame” as the best-selling movie of all time at Alamo Drafthouse, the popular cinema chain known for in-theater dining.
Alamo didn’t specify the ticket sales for either film. At the box office, “Barbie” has generated a massive $596 million in North America and $1.343 billion globally. It’s about to pass “The Super Mario Bros. Movie” ($1.35 billion) as the highest-grossing movie of the year. Disney and Marvel’s “Avengers: Endgame” stands as the second-biggest movie in history with $858 million in North America and $2.799 billion globally.
For “Barbie,” Alamo Drafthouse planned themed promotions, events and merchandise tied to the Warner Bros. film, including a limited edition lunchbox, as well as shirts and sunglasses. Alamo says it’s been the theater’s most successful merchandising program for any film to date.
The chain, which has 39 locations across the United States, also held a variety of themed screenings,...
Alamo didn’t specify the ticket sales for either film. At the box office, “Barbie” has generated a massive $596 million in North America and $1.343 billion globally. It’s about to pass “The Super Mario Bros. Movie” ($1.35 billion) as the highest-grossing movie of the year. Disney and Marvel’s “Avengers: Endgame” stands as the second-biggest movie in history with $858 million in North America and $2.799 billion globally.
For “Barbie,” Alamo Drafthouse planned themed promotions, events and merchandise tied to the Warner Bros. film, including a limited edition lunchbox, as well as shirts and sunglasses. Alamo says it’s been the theater’s most successful merchandising program for any film to date.
The chain, which has 39 locations across the United States, also held a variety of themed screenings,...
- 8/31/2023
- by Rebecca Rubin
- Variety Film + TV
Outgoing CEO Shelli Tayor to remain on company board.
Alamo Drafthouse Cinema has promoted Michael Kustermann to CEO in the wake of former CEO Shelli Taylor’s decision to retire.
Kustermann most recently served as president and the exhibitor and will assume the new role on August 11. Since joining he has driven initiatives such as team culture and development, the Silent Service menu ordering system, the Season Pass subscription plan, Rolling Roadshow, and new concept innovation.
A statement from the company indicated that under his tenure Alamo Drafthouse Cinema will expand into new US markets.
“I am confident that as...
Alamo Drafthouse Cinema has promoted Michael Kustermann to CEO in the wake of former CEO Shelli Taylor’s decision to retire.
Kustermann most recently served as president and the exhibitor and will assume the new role on August 11. Since joining he has driven initiatives such as team culture and development, the Silent Service menu ordering system, the Season Pass subscription plan, Rolling Roadshow, and new concept innovation.
A statement from the company indicated that under his tenure Alamo Drafthouse Cinema will expand into new US markets.
“I am confident that as...
- 7/19/2023
- by Jeremy Kay
- ScreenDaily
Alamo Drafthouse Cinema has promoted Michael Kustermann to CEO. He’s replacing Shelli Taylor, who is retiring after three years in the job.
Kustermann will step into the role of CEO at the popular cinema chain, known for in-theater dining and a strict no-cell phone policy, starting on Aug. 11.
“I am humbled to become Alamo Drafthouse Cinema’s next CEO, with reverence for all that we do, have done, and will do. I have the awesome privilege of now leading the best teammates in the business who make all the difference… they create an unrivaled guest experience, and we will continue to expand and innovate, creating amazing movie memories for our guests wherever we go,” Kusterman said in a statement. “I am confident that as this industry continues to build back, we will keep leading the way, just as we have proven we can with over 18 months of solid double digit growth vs.
Kustermann will step into the role of CEO at the popular cinema chain, known for in-theater dining and a strict no-cell phone policy, starting on Aug. 11.
“I am humbled to become Alamo Drafthouse Cinema’s next CEO, with reverence for all that we do, have done, and will do. I have the awesome privilege of now leading the best teammates in the business who make all the difference… they create an unrivaled guest experience, and we will continue to expand and innovate, creating amazing movie memories for our guests wherever we go,” Kusterman said in a statement. “I am confident that as this industry continues to build back, we will keep leading the way, just as we have proven we can with over 18 months of solid double digit growth vs.
- 7/19/2023
- by Rebecca Rubin
- Variety Film + TV
Alamo Drafthouse Cinema said CEO Shelli Taylor is retiring in August and named president Michael Kustermann as its new chief executive.
The fast-growing dine-in chain, that’s been hugely successful luring post-pandemic moviegoers back to theaters, said its board of directors, including Taylor and executive chairman Tim League, selected Kustermann as Taylor steps down, effective August 11. She will remain on the board.
“I am humbled to become Alamo Drafthouse Cinema’s next CEO,” said Kustermann, who was promoted to president in April from chief experience officer overseeing the strategy, marketing & creative, product & digital, and development teams and initiatives that included Alamo Season Pass, Rolling RoadShow, and a new Silent Service ordering platform. “I am confident that as this industry continues to build back, we will keep leading the way, just as we have proven we can with over 18 months of solid double digit growth vs the industry’s recovery. Movies...
The fast-growing dine-in chain, that’s been hugely successful luring post-pandemic moviegoers back to theaters, said its board of directors, including Taylor and executive chairman Tim League, selected Kustermann as Taylor steps down, effective August 11. She will remain on the board.
“I am humbled to become Alamo Drafthouse Cinema’s next CEO,” said Kustermann, who was promoted to president in April from chief experience officer overseeing the strategy, marketing & creative, product & digital, and development teams and initiatives that included Alamo Season Pass, Rolling RoadShow, and a new Silent Service ordering platform. “I am confident that as this industry continues to build back, we will keep leading the way, just as we have proven we can with over 18 months of solid double digit growth vs the industry’s recovery. Movies...
- 7/19/2023
- by Jill Goldsmith
- Deadline Film + TV
Alamo Drafthouse Cinema is touting new leadership, as CEO Shelli Taylor is stepping down while Michael Kustermann has been promoted to CEO. Kustermann moves from his position as President of the movie theater company. The decision was made by the Board of Directors, which includes Taylor (who will remain on the Alamo Drafthouse Board of Directors) and Executive Chairman Tim League. Taylor, who joined Drafthouse as its CEO in 2020 from Starbucks, has made the decision to retire.
The Alamo Drafthouse said in an official release that “under Kustermann’s leadership, the company will continue its path for growth and investment in its theaters, unparalleled moviegoing experience, and building out the best team in the exhibition industry.”
The Alamo Drafthouse Cinema began life in 1997 as an energetically programmed little movie theater on Colorado Street in Austin, Texas. More theaters in Austin followed and by 2003, the first franchise location opened in Houston,...
The Alamo Drafthouse said in an official release that “under Kustermann’s leadership, the company will continue its path for growth and investment in its theaters, unparalleled moviegoing experience, and building out the best team in the exhibition industry.”
The Alamo Drafthouse Cinema began life in 1997 as an energetically programmed little movie theater on Colorado Street in Austin, Texas. More theaters in Austin followed and by 2003, the first franchise location opened in Houston,...
- 7/19/2023
- by Drew Taylor
- The Wrap
On the first day of CinemaCon as theatrical exhibitors descend upon Las Vegas for the annual event, Alamo Drafthouse Cinema is kicking off the week with a promotion announcement: Chief experience officer Michael Kustermann will now serve as president of the Austin-based chain.
As president, Kustermann “will take a larger role in supporting the organization to evolve and execute the strategic vision, accelerate key initiatives and further Alamo Drafthouse’s commitment to culture and engagement with their teammates,” the company said. Kustermann will continue to report to CEO Shelli Taylor and oversee the Strategy, Marketing & Creative, Product & Digital, and Development Teams.
Under Kustermann’s leadership as chief experience officer, the company touts strides in the digital and marketing team structure and talent development, a new Silent Service ordering platform, Alamo Season Pass, Rolling Roadshow, Fantastic Fest and culinary efforts.
Also Read:
New Alamo Drafthouse Chicago Location to Be Dedicated to...
As president, Kustermann “will take a larger role in supporting the organization to evolve and execute the strategic vision, accelerate key initiatives and further Alamo Drafthouse’s commitment to culture and engagement with their teammates,” the company said. Kustermann will continue to report to CEO Shelli Taylor and oversee the Strategy, Marketing & Creative, Product & Digital, and Development Teams.
Under Kustermann’s leadership as chief experience officer, the company touts strides in the digital and marketing team structure and talent development, a new Silent Service ordering platform, Alamo Season Pass, Rolling Roadshow, Fantastic Fest and culinary efforts.
Also Read:
New Alamo Drafthouse Chicago Location to Be Dedicated to...
- 4/24/2023
- by Adam Chitwood
- The Wrap
Alamo Drafthouse Cinema has promoted its Chief Experience Officer Michael Kustermann to the newly created post of president, taking on a larger role in supporting and accelerating the growing chain’s organization and strategic vision.
The exec’s key initiatives have included Alamo Season Pass, Rolling RoadShow, Fantastic Fest, a new Silent Service ordering platform and work with the digital and marketing team on structure and talent development. He continues to report to CEO Shelli Taylor and oversee the Strategy, Marketing & Creative, Product & Digital, and Development Teams.
“With moviegoing coming back in force, Alamo Drafthouse is back in growth mode. Our plan is to bring the movies we love to movie lovers everywhere. Michael has been instrumental in rebuilding the company, and will now play a larger role in accelerating our growth,” says Taylor said.
The chain went into a structured Chapter 11 during Covid, emerged, and has opened six locations since.
The exec’s key initiatives have included Alamo Season Pass, Rolling RoadShow, Fantastic Fest, a new Silent Service ordering platform and work with the digital and marketing team on structure and talent development. He continues to report to CEO Shelli Taylor and oversee the Strategy, Marketing & Creative, Product & Digital, and Development Teams.
“With moviegoing coming back in force, Alamo Drafthouse is back in growth mode. Our plan is to bring the movies we love to movie lovers everywhere. Michael has been instrumental in rebuilding the company, and will now play a larger role in accelerating our growth,” says Taylor said.
The chain went into a structured Chapter 11 during Covid, emerged, and has opened six locations since.
- 4/24/2023
- by Jill Goldsmith
- Deadline Film + TV
Alamo Drafthouse, the quirky Texas-based movie theater chain, has appointed Michael Kustermann as chief experience officer.
In his new role, Kustermann will lead Alamo Drafthouse’s experience team, which includes marketing, digital and guest experience.
“We’re so excited to bring Michael on board to our growing team,” said Alamo Drafthouse CEO Shelli Taylor. “As the chief experience officer his mission is to amplify Alamo’s brand voice by designing and elevating the overall experience online and offline to further our goal of making going to the movies an extraordinary experience for our guests.”
Kustermann says it’s “a dream” to work for Alamo Drafthouse.
“I’m excited to work with one of the most engaged and mission driven teams, who hold the great responsibility of creating the best damn cinema that has ever or will ever exist,” says Kustermann said. “It’s a dream to work for Alamo Drafthouse...
In his new role, Kustermann will lead Alamo Drafthouse’s experience team, which includes marketing, digital and guest experience.
“We’re so excited to bring Michael on board to our growing team,” said Alamo Drafthouse CEO Shelli Taylor. “As the chief experience officer his mission is to amplify Alamo’s brand voice by designing and elevating the overall experience online and offline to further our goal of making going to the movies an extraordinary experience for our guests.”
Kustermann says it’s “a dream” to work for Alamo Drafthouse.
“I’m excited to work with one of the most engaged and mission driven teams, who hold the great responsibility of creating the best damn cinema that has ever or will ever exist,” says Kustermann said. “It’s a dream to work for Alamo Drafthouse...
- 12/7/2021
- by Rebecca Rubin
- Variety Film + TV
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