Simplot has released a new advertising campaign for Leggos’s One Pan.
Claiming a first-to-market product, the frozen meal brings italian cuisine to the dinner table in seven minutes.
Created by Bwm, the 15-second Tvc kicked off last night, Sunday 6 May.
Despite the meal being frozen, the press release states the campaign focuses on the “quality and freshness of the ingredients and the emphasis is on embracing the simplicity, authenticity (and romance!) of Italian cooking.”
Tara Lordsmith, Simplot Australia general manager of retail marketing said: “We’re excited to see the launch of the new Leggo’s One Pan range. We identified a gap in the market in Australia for this type of meal, so we’re confident shoppers will embrace the great Leggo’s Authentico taste they know and love straight from the freezer.”
The Tvc has gone out on free to air channels to be backed by posters...
Claiming a first-to-market product, the frozen meal brings italian cuisine to the dinner table in seven minutes.
Created by Bwm, the 15-second Tvc kicked off last night, Sunday 6 May.
Despite the meal being frozen, the press release states the campaign focuses on the “quality and freshness of the ingredients and the emphasis is on embracing the simplicity, authenticity (and romance!) of Italian cooking.”
Tara Lordsmith, Simplot Australia general manager of retail marketing said: “We’re excited to see the launch of the new Leggo’s One Pan range. We identified a gap in the market in Australia for this type of meal, so we’re confident shoppers will embrace the great Leggo’s Authentico taste they know and love straight from the freezer.”
The Tvc has gone out on free to air channels to be backed by posters...
- 5/7/2012
- by Colin Delaney
- Encore Magazine
Coronation Street's warring pair Kevin and Pam end up rowing at Bill's hospital bedside after he suffers a heart attack in tonight's double bill of the soap. Bill's health scare has everybody worried, but there's relief all round when he gets back to a stable condition and his prognosis looks good. However, as the dust settles, a vicious war of words breaks out between Kevin (Michael Le Vell) and Pam (Kate Anthony) as old animosities come to the surface once again. In the heat of the moment, Pam tells a stunned Kevin that if anyone deserves to suffer (more)...
- 9/30/2011
- by By Daniel Kilkelly
- Digital Spy
Coronation Street star Kate Anthony has revealed that viewers will be seeing her character Auntie Pam back on the cobbles for some time to come. Earlier this year, it was confirmed that Auntie Pam is returning to Weatherfield alongside Bill Webster for a short stint following some time away travelling. Pam will be back on screens later this month, but in a new interview with the Yorkshire Evening Post, Anthony confirmed that she will also be filming Coronation Street's Christmas episodes in a few weeks' time. The actress is then appearing in pantomime over the festive season but will return to Coronation Street for even more filming in January. Anthony told the newspaper: "I'm back - and with a good storyline too. It's just like I've never been away. We film out of sequence so often one has to (more)...
- 9/13/2011
- by By Daniel Kilkelly
- Digital Spy
Former Days Of Our Lives actress Taylor Spreitler wishes soaps got more respect. Arab Spring transforms TV and movie industries, soaps may not get the usual ratings bump. Grey's Anatomy's Shonda Rhimes talks about Mer-Der's struggle, Cristina's pregnancy and more in a new interview. Peter Armitage and Kate Anthony are returning to Coronation Street in September as Bill and Pam. British Royal Zara Phillips weds rugby star Mark Tindall, Corrie's Katherine Kelly attends.
Hattiesburg native Taylor Spreitler hits prime time, wishes soaps got more respect
"It's an end to an era, and people are losing their jobs," she said of canceled daytime soaps. "It sucks that they don't get the respect that they deserve. I grew up on soap operas."
Spreitler said she didn't worry too much about her soap opera experience on Days when she started auditioning for other roles, although she did wonder if casting directors might hold it against her.
Hattiesburg native Taylor Spreitler hits prime time, wishes soaps got more respect
"It's an end to an era, and people are losing their jobs," she said of canceled daytime soaps. "It sucks that they don't get the respect that they deserve. I grew up on soap operas."
Spreitler said she didn't worry too much about her soap opera experience on Days when she started auditioning for other roles, although she did wonder if casting directors might hold it against her.
- 8/1/2011
- by We Love Soaps TV
- We Love Soaps
Coronation Street's Bill Webster will return for another stint on the cobbles later this year, it has been revealed. The show veteran, played by Peter Armitage, makes his screen comeback in September when he arrives back in Weatherfield following a period of travelling with partner Pam Hobsworth. Details of Kate Anthony's return as Pam first emerged earlier this week. As Bill and Pam settle back in, the pair announce that they are planning to marry, according to a report in The Mirror. However, trouble brews as Pam clashes with Bill's son Kevin. Unable to forget the (more)...
- 7/31/2011
- by By Daniel Kilkelly
- Digital Spy
There's some good news today for fans of Coronation Street's Pam Hobsworth - aka Auntie Pam - as it's been reported that she'll be back on screen later this year. Pam, played by Kate Anthony, has been off our screens since her niece Molly's funeral last year and we later heard that she'd gone travelling with Bill Webster. However, Inside Soap says that she'll be back on the cobbles in September (more)...
- 7/26/2011
- by By Daniel Kilkelly
- Digital Spy
Coronation Street star Kate Anthony led over 3,000 participants in the 2010 Manchester Midnight Walk on Friday night. The actress, who plays Molly Dobbs's aunt Pam Hobsworth on the ITV1 soap, took part in the charity event to raise money for Cheshire's St Ann's Hospice, for which she works as a celebrity ambassador. Anthony and her fellow walkers gathered for a celebration at Manchester Central at 8pm on the night, before setting off for a 10km trek through the streets of the city once the clock turned 12am. In a statement, the soap star said that she is "so proud" to be (more)...
- 7/5/2010
- by By Daniel Kilkelly
- Digital Spy
Coronation Street star Kate Anthony has continued her support for Greater Manchester hospice St Ann's by opening the centre's annual summer fair. The actress, who plays Molly Dobbs's aunt Pam Hobsworth on the Weatherfield soap, appeared as a celebrity guest at the event in Heald Green, Stockport on Saturday afternoon. Anthony attended the fair as part of her ongoing commitment as a charity ambassador for the specialist care centre. Speaking about the role, she commented: "When I was asked to support St Ann's and subsequently invited to become their ambassador, I didn't hesitate. It's a (more)...
- 6/21/2010
- by By Daniel Kilkelly
- Digital Spy
Coronation Street star Vicky Binns has revealed that she is enjoying Auntie Pam's involvement in her character's infidelity plotline. Pam Hobsworth, played by 45-year-old Kate Anthony, is currently the only Weatherfield regular who is aware that Molly Dobbs has been cheating on husband Tyrone (Alan Halsall) with Kevin Webster. She was seen rumbling the romance in October, but Molly later lied to her aunt by claiming that the dalliances were over. Speaking in an interview with Digital Spy, Binns commented: "I think it's interesting that that's the character that knows because she's on the periphery of Molly's life and indeed the storyline. She's a bit of an oracle and I think she's just there as a rock. "Molly knows Pam is never going to tell on her (more)...
- 12/22/2009
- by By Daniel Kilkelly
- Digital Spy
Coronation Street star Kate Anthony has agreed to become a charity ambassador for a Greater Manchester hospice. The actress, who plays Molly Dobbs's (Vicky Binns) aunt Pam Hobsworth on the ITV1 soap, was asked to take on the new commitment during a visit to St Ann's hospice at the weekend. Anthony has worked closely with the specialist care centre in the past. Last year, she led 3,000 people on a midnight walk through Manchester to raise money for the hospice. She also plans to front next year's event on July 2, 2010. Speaking about her new role, the soap star explained: "It's a wonderful cause and I was astonished to learn that it costs over £9m to keep the hospice open each year, and the majority of this comes from voluntary contributions. Only 35% is received from government funding, so it's vitally (more)...
- 10/26/2009
- by By Daniel Kilkelly
- Digital Spy
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