Toy maker Mga Entertainment keeps a close watch on the superfans for its many franchises through its YouTube channels and social media platforms.
The Rainbow High doll line has been a hit since its debut in mid-2020. Mga has delivered a steady stream of short-form content via YouTube and a Netflix-licensed series to burnish the brand that revolves around female characters who attend a performing arts high school. It’s a prime example of how content is becoming commerce in new ways beyond product placement in a Saturday morning cartoon show. For Rainbow High, the storytelling executed through digital content is woven into their execution and expansion of the doll line.
“We had to create the story behind the dolls to make them characters,” Anne Parducci, chief content officer for Chatsworth-based Mga Entertainment, told Variety. “We had to create a high school and what this world would look like.
The Rainbow High doll line has been a hit since its debut in mid-2020. Mga has delivered a steady stream of short-form content via YouTube and a Netflix-licensed series to burnish the brand that revolves around female characters who attend a performing arts high school. It’s a prime example of how content is becoming commerce in new ways beyond product placement in a Saturday morning cartoon show. For Rainbow High, the storytelling executed through digital content is woven into their execution and expansion of the doll line.
“We had to create the story behind the dolls to make them characters,” Anne Parducci, chief content officer for Chatsworth-based Mga Entertainment, told Variety. “We had to create a high school and what this world would look like.
- 12/26/2022
- by Cynthia Littleton
- Variety Film + TV
Writer/director/producer Tyler Perry makes his first foray into family animation with the release of Tyler Perry’s Madea’s Tough Love arriving on DVD (plus Digital) and On Demand January 20, 2015 from Lionsgate. The film will be available on Digital HD one week earlier on January 13.
Having conquered stage and screen, Tyler Perry has now turned his attention to creating entertaining programs specifically for families to enjoy together. In Tyler Perry’s first animated film, fans of Madea can now watch all of their favorite characters including Madea, Uncle Joe and Aunt Bam in a whole new way! The larger than life Madea gets herself into even more over the top and outrageous situations – all in the name of helping children save their youth center.
The comic adventure features the voice talent of Tyler Perry as “Madea” and “Uncle Joe” among others and Cassi Davis (TV’s “House Of Payne...
Having conquered stage and screen, Tyler Perry has now turned his attention to creating entertaining programs specifically for families to enjoy together. In Tyler Perry’s first animated film, fans of Madea can now watch all of their favorite characters including Madea, Uncle Joe and Aunt Bam in a whole new way! The larger than life Madea gets herself into even more over the top and outrageous situations – all in the name of helping children save their youth center.
The comic adventure features the voice talent of Tyler Perry as “Madea” and “Uncle Joe” among others and Cassi Davis (TV’s “House Of Payne...
- 10/21/2014
- by Michelle McCue
- WeAreMovieGeeks.com
The studio has entered into an agreement with Pure Flix Entertainment for the Us home entertainment rights to the faith-based spring hit.
Under the agreement, Lionsgate holds domestic electronic sell-through (Est), VOD, Svod, pay-per-view and television rights to God’s Not Dead and will release across platforms on August 5.
It surprised industry analysts by generating more than $60m at the Us box office through Freestyle Releasing, becoming one of the year’s highest grossing independent films.
“Pure Flix Entertainment has done a wonderful job executing their theatrical campaign for God’s Not Dead, and the success of the film underscores the breadth and depth of the Christian audience,” said Lionsgate evp of home entertainment marketing Anne Parducci.
Lionsgate’s acquisition continues the company’s longstanding presence in the faith-based market.
“The faith-based audience has a tremendous presence on social media and other online platforms, and we look forward to working with Pure Flix to craft an innovative...
Under the agreement, Lionsgate holds domestic electronic sell-through (Est), VOD, Svod, pay-per-view and television rights to God’s Not Dead and will release across platforms on August 5.
It surprised industry analysts by generating more than $60m at the Us box office through Freestyle Releasing, becoming one of the year’s highest grossing independent films.
“Pure Flix Entertainment has done a wonderful job executing their theatrical campaign for God’s Not Dead, and the success of the film underscores the breadth and depth of the Christian audience,” said Lionsgate evp of home entertainment marketing Anne Parducci.
Lionsgate’s acquisition continues the company’s longstanding presence in the faith-based market.
“The faith-based audience has a tremendous presence on social media and other online platforms, and we look forward to working with Pure Flix to craft an innovative...
- 7/11/2014
- ScreenDaily
The studio has entered into an agreement with Pure Flix Entertainment for the Us home entertainment rights to the faith-based spring hit.
Under the agreement, Lionsgate holds domestic electronic sell-through (Est), VOD, Svod, pay-per-view and television rights to God’s Not Dead and will release across platforms on August 5.
It surprised industry analysts by generating more than $60m at the Us box office through Freestyle Releasing, becoming one of the year’s highest grossing independent films.
“Pure Flix Entertainment has done a wonderful job executing their theatrical campaign for God’s Not Dead, and the success of the film underscores the breadth and depth of the Christian audience,” said Lionsgate evp of home entertainment marketing Anne Parducci.
Lionsgate’s acquisition continues the company’s longstanding presence in the faith-based market.
“The faith-based audience has a tremendous presence on social media and other online platforms, and we look forward to working with Pure Flix to craft an innovative...
Under the agreement, Lionsgate holds domestic electronic sell-through (Est), VOD, Svod, pay-per-view and television rights to God’s Not Dead and will release across platforms on August 5.
It surprised industry analysts by generating more than $60m at the Us box office through Freestyle Releasing, becoming one of the year’s highest grossing independent films.
“Pure Flix Entertainment has done a wonderful job executing their theatrical campaign for God’s Not Dead, and the success of the film underscores the breadth and depth of the Christian audience,” said Lionsgate evp of home entertainment marketing Anne Parducci.
Lionsgate’s acquisition continues the company’s longstanding presence in the faith-based market.
“The faith-based audience has a tremendous presence on social media and other online platforms, and we look forward to working with Pure Flix to craft an innovative...
- 7/10/2014
- ScreenDaily
Toronto -- Lionsgate said Monday that it has picked up North American distribution rights to a slew of library titles from the Jim Henson Co.
As part of a multiyear agreement, Vancouver-based Lionsgate snagged the home entertainment rights to about 350 hours of content, including titles like "Fraggle Rock," "Emmet Otter's Jug-band Christmas" and "The Hoobs."
Lionsgate gains access to the Jim Henson Co.'s film and TV catalog, including TV series and specials and home entertainment titles for DVD, Est and VOD distribution.
The distribution pact was unveiled by Anne Parducci, Lionsgate executive vp marketing and family entertainment and Peter Schube, president and COO of the Jim Henson Co.
Lionsgate has previously distributed Jim Henson product, including the "Fraggle Rock" series.
Lionsgate is to release its latest financial results after the close of market Monday.
As part of a multiyear agreement, Vancouver-based Lionsgate snagged the home entertainment rights to about 350 hours of content, including titles like "Fraggle Rock," "Emmet Otter's Jug-band Christmas" and "The Hoobs."
Lionsgate gains access to the Jim Henson Co.'s film and TV catalog, including TV series and specials and home entertainment titles for DVD, Est and VOD distribution.
The distribution pact was unveiled by Anne Parducci, Lionsgate executive vp marketing and family entertainment and Peter Schube, president and COO of the Jim Henson Co.
Lionsgate has previously distributed Jim Henson product, including the "Fraggle Rock" series.
Lionsgate is to release its latest financial results after the close of market Monday.
- 8/10/2009
- by By Etan Vlessing
- The Hollywood Reporter - Movie News
For years, Jim Henson has been one of the most popular creators for children's entertainment with iconic titles such as "Fraggle Rock" and "The Hoobs." The Jim Henson Company has now entered into a multi-year home entertainment distribution agreement with Lionsgate.
Lionsgate obtained the North American distribution rights to over 350 hours of content in The Jim Henson Company's extensive film and television library that include television series, television specials and catalog home entertainment titles for DVD, Est and VOD channels. Under the agreement, the first new titles to be released will include "Fraggle Rock: The Complete Final Season" (Season 4) and "Fraggle Rock: A Merry Fraggle Holiday" in November of 2009.
The new partnership agreement was made by Anne Parducci, Lionsgate Executive Vice President of Marketing and Family Entertainment and Peter Schube, President & COO, The Jim Henson Company.
"The Jim Henson Company has an incredibly rich legacy of properties. The Company's works...
Lionsgate obtained the North American distribution rights to over 350 hours of content in The Jim Henson Company's extensive film and television library that include television series, television specials and catalog home entertainment titles for DVD, Est and VOD channels. Under the agreement, the first new titles to be released will include "Fraggle Rock: The Complete Final Season" (Season 4) and "Fraggle Rock: A Merry Fraggle Holiday" in November of 2009.
The new partnership agreement was made by Anne Parducci, Lionsgate Executive Vice President of Marketing and Family Entertainment and Peter Schube, President & COO, The Jim Henson Company.
"The Jim Henson Company has an incredibly rich legacy of properties. The Company's works...
- 8/10/2009
- icelebz.com
For years, Jim Henson has been one of the most popular creators for children's entertainment with iconic titles such as "Fraggle Rock" and "The Hoobs." The Jim Henson Company has now entered into a multi-year home entertainment distribution agreement with Lionsgate.
Lionsgate obtained the North American distribution rights to over 350 hours of content in The Jim Henson Company's extensive film and television library that include television series, television specials and catalog home entertainment titles for DVD, Est and VOD channels. Under the agreement, the first new titles to be released will include "Fraggle Rock: The Complete Final Season" (Season 4) and "Fraggle Rock: A Merry Fraggle Holiday" in November of 2009.
The new partnership agreement was made by Anne Parducci, Lionsgate Executive Vice President of Marketing and Family Entertainment and Peter Schube, President & COO, The Jim Henson Company.
"The Jim Henson Company has an incredibly rich legacy of properties. The Company's works...
Lionsgate obtained the North American distribution rights to over 350 hours of content in The Jim Henson Company's extensive film and television library that include television series, television specials and catalog home entertainment titles for DVD, Est and VOD channels. Under the agreement, the first new titles to be released will include "Fraggle Rock: The Complete Final Season" (Season 4) and "Fraggle Rock: A Merry Fraggle Holiday" in November of 2009.
The new partnership agreement was made by Anne Parducci, Lionsgate Executive Vice President of Marketing and Family Entertainment and Peter Schube, President & COO, The Jim Henson Company.
"The Jim Henson Company has an incredibly rich legacy of properties. The Company's works...
- 8/10/2009
- icelebz.com
The CEO of video game maker Midway Games, now controlled by Viacom Inc. chairman Sumner Redstone, said Thursday that he has no further plans to sell shares in the company ... Money-losing sports news provider SportsLine.com, in which Viacom Inc. owns a 40% stake, said Thursday that it has hired an investment bank to explore strategic alternatives ... Media merchant bank and financial adviser Veronis Suhler Stevenson has launched a new mezzanine fund that will invest in smaller and midsize media firms ... Lions Gate Home Entertainment said that it has named Anne Parducci executive vp marketing.
- 5/20/2004
- The Hollywood Reporter - Movie News
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