Exclusive: Lauren Townsend will be leaving her role as Starz’s EVP Communications after two and a half years at the Lionsgate-owned network. She is exiting next month after assisting with the transition to pursue other opportunities.
During her tenure, Townsend shaped Starz’s communications strategy as it evolved from a U.S. premium cable network into a global premium streaming platform in 50 countries. She designed and executed the communications plan for the launch of the Starzplay international platform across Europe, Latin America, Japan and Canada, with global and local partners such as Amazon, Apple, Orange, Rakutan, Roku, Vodafone and Claro, in addition to the launch of the Starzplay direct-to-consumer app in eight countries.
She also spearheaded global PR campaigns for Starz Original series as well as high-profile exclusive acquisition titles on the platform and crafted messaging to establish the Starzplay brand and drive subscribers in the international territories.
During her tenure, Townsend shaped Starz’s communications strategy as it evolved from a U.S. premium cable network into a global premium streaming platform in 50 countries. She designed and executed the communications plan for the launch of the Starzplay international platform across Europe, Latin America, Japan and Canada, with global and local partners such as Amazon, Apple, Orange, Rakutan, Roku, Vodafone and Claro, in addition to the launch of the Starzplay direct-to-consumer app in eight countries.
She also spearheaded global PR campaigns for Starz Original series as well as high-profile exclusive acquisition titles on the platform and crafted messaging to establish the Starzplay brand and drive subscribers in the international territories.
- 10/23/2020
- by Nellie Andreeva
- Deadline Film + TV
As a woman and a feminist, I’d like to offer this observation: There is nothing that can make you hate the word “female” like sitting in the audience of a panel devoted to women who make film or television.
The Winter 2019 Television Critics Association press tour is comprised of dozens of press conferences and panels, some of which took the forms of cooking demonstrations, musical performances, and live table reads. These gimmicks are fine; the TCAs are nothing if not a marathon, and the effort to do something different is appreciated.
However, too often the TCAs treated “women make TV” as its own gimmick, as if assembling a collection of TV producers who share a gender was enough to create a satisfying or insightful presentation.
Consider these four panels over the last 16 days:
NBC’s “Women of Drama” panel, featuring Jennifer Carpenter of “The Enemy Within,” Retta of “Good Girls,...
The Winter 2019 Television Critics Association press tour is comprised of dozens of press conferences and panels, some of which took the forms of cooking demonstrations, musical performances, and live table reads. These gimmicks are fine; the TCAs are nothing if not a marathon, and the effort to do something different is appreciated.
However, too often the TCAs treated “women make TV” as its own gimmick, as if assembling a collection of TV producers who share a gender was enough to create a satisfying or insightful presentation.
Consider these four panels over the last 16 days:
NBC’s “Women of Drama” panel, featuring Jennifer Carpenter of “The Enemy Within,” Retta of “Good Girls,...
- 2/15/2019
- by Liz Shannon Miller
- Indiewire
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