Mozaic Branding has added a new executive to its ranks. Four months after the company conceived to be a transparent matchmaker between top YouTube and online video talent and brands looking to work with those digital media stars (don’t call them “influencers”) made its official public launch, online video veteran Rafi Mamalian is now on board as Chief Revenue Officer. “Rafi is extremely talented and well respected in the space. He has terrific relationships with talent and brands alike,” said Mozaic CEO Fran Solomita, in the release. “We’re thrilled he’s on board team Mozaic to help navigate this incredibly exciting road we’re on.” RafiMamalianHeadShot Mamilian comes to Mozaic by way of Collective Digital Studio, where he served as Evp of Sales for the YouTube Multi-Channel Network, management company, and burgeoning studio. Before that, Mamilian was one of the first additions to early online video sharing site...
- 12/9/2014
- by Joshua Cohen
- Tubefilter.com
A new company composed of what it describes as a "new media dream team" will add another option for advertisers who are looking to team up with YouTube content creators. Mozaic Branding, which will act as a matchmaker for branded content deals, is officially open for business. Branded web video content has emerged as a cost-effective way for advertisers to convey a message to younger audiences, and it also allows content creators to supplement their incomes with new revenue streams. For those reasons, branded content has become fairly common; here at Tubefilter, we've noted dozens of campaigns led by YouTube stars. As branded content becomes more appealing, startups have popped up to connect brands to like-minded creators. For example, companies like Niche already help bring these two sides together, but what makes Mozaic unique is its focus on brokering strong deals that simplify and streamline the branded content process. “In...
- 8/5/2014
- by Sam Gutelle
- Tubefilter.com
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