If you’ve revisited James Cameron’s “Avatar” during its new theatrical engagement (or maybe are watching it for the first time), you are no doubt blown away by its presentation.
“Avatar” looks noticeably better than it did when it debuted in theaters back in 2009 – it boasts improved picture quality thanks to a new 4K remaster and is now presented in high frame rate (or Hfr), which creates a more fluid image. As eye-popping as the original presentation of “Avatar” was, this new version is even more visually stunning.
But this new presentation did leave me with a question: How did the movie go from being a standard, 24-frames-per-second movie (as it was when released in 2009) to an updated, 48-frames-per-second marvel? Like Jake Sully (Sam Worthington), the crippled marine who takes a mystical voyage to the alien moon of Pandora, I embarked on an equally exotic quest … to Burbank, California.
“Avatar” looks noticeably better than it did when it debuted in theaters back in 2009 – it boasts improved picture quality thanks to a new 4K remaster and is now presented in high frame rate (or Hfr), which creates a more fluid image. As eye-popping as the original presentation of “Avatar” was, this new version is even more visually stunning.
But this new presentation did leave me with a question: How did the movie go from being a standard, 24-frames-per-second movie (as it was when released in 2009) to an updated, 48-frames-per-second marvel? Like Jake Sully (Sam Worthington), the crippled marine who takes a mystical voyage to the alien moon of Pandora, I embarked on an equally exotic quest … to Burbank, California.
- 10/10/2022
- by Drew Taylor
- The Wrap
In the kaleidoscope of business models and formats that make up the home entertainment business, there are some brighter lights.
To those not familiar with the home entertainment business, 4K Uhd with Hdr and Est may be alphabet soup, but they are the industry stars for those in the know.
Est, or electronic sell-through, is the industry term for digital purchases of content, and in 2018 consumers began to build their digital libraries with gusto, growing the market by double digits.
The 4K Ultra High Definition format, with four times the pixel resolution of 1080p HD, and high dynamic range (Hdr), featuring wider color gamut, brighter brights and darker darks, is also reinvigorating the market with explosive growth, especially on the physical disc side as consumers take advantage of the full experience only available on 4K Uhd Blu-ray Disc.
At the Nov. 6 4K Uhd Summit in Los Angeles, director Christopher Nolan...
To those not familiar with the home entertainment business, 4K Uhd with Hdr and Est may be alphabet soup, but they are the industry stars for those in the know.
Est, or electronic sell-through, is the industry term for digital purchases of content, and in 2018 consumers began to build their digital libraries with gusto, growing the market by double digits.
The 4K Ultra High Definition format, with four times the pixel resolution of 1080p HD, and high dynamic range (Hdr), featuring wider color gamut, brighter brights and darker darks, is also reinvigorating the market with explosive growth, especially on the physical disc side as consumers take advantage of the full experience only available on 4K Uhd Blu-ray Disc.
At the Nov. 6 4K Uhd Summit in Los Angeles, director Christopher Nolan...
- 12/4/2018
- by Stephanie Prange
- Variety Film + TV
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