- Born
- Birth nameAde Amanda Rawcliffe
- Nicknames
- Ade A Rawcliffe
- Ade A. Rawcliffe
- Ade Rawcliffe is Director of Creative Diversity at ITV and is responsible for delivering ITV's on-going commitment to reflecting the diversity of modern Britain at the heart of mainstream television, both onscreen and behind the camera. At ITV she launched its Commissioning Commitments to embed diversity and inclusion into the commissioning process.
Prior to that, Ade led the Creative Diversity team at Channel 4 and spearheaded the delivery of the broadcaster's 360° Diversity Charter. She oversaw the creation of C4's Commissioning Diversity Guidelines and developed programmes through diverse funding vehicle the Alpha Fund.
Rawcliffe was also part of the team responsible for C4's coverage of Rio 2016 Paralympics and London 2012 Paralympics, which broke records for employing disabled presenters and production staff.
Ade also worked in the Features Commissioning team at C4 and as Television Producer at the BBC, ITV and in the independent sector working on shows including: Big Brother, The Big Breakfast and This Morning. She is a Chair of BAFTA's Learning and New Talent Committee, a Board Member of Women in Film & Television (WFTV), Founding Board Member of Times UP UK and a Trustee of the National Trust.- IMDb Mini Biography By: BAFTA Official Site Bio
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