The latest in the series of ‘Made From Beer’ ads from Clemenger Bbdo Melbourne for beer brand Carlton Draught has romped home as the winner of August’s ad of the month, as voted by Mumbrella’s readers.
The ad is an elaborate spoof of seventies’ car chase movies and features a gang of Aussies stopping off for a beer after a bank robbery only to discover the pub is full of cops. A chase on foot ensures, during which the gang hang on to their beers, spilling barely a drop while evading capture. The ad features Stan Bush covering the poodle-rock classic “Thunder in Your Heart”.
Credits:
Clemenger Bbdo Creative Chairman: James McGrath Executive Creative Director: Ant Keogh Copywriter: Richard Williams Art Director: Anthony Phillips Executive Producer: Sonia von Bibra Production Company: The Sweet Shop Director: Steve Ayson Production company Executive Producer – Wilf Sweetland Production company Producer: Cindy Kavanagh...
The ad is an elaborate spoof of seventies’ car chase movies and features a gang of Aussies stopping off for a beer after a bank robbery only to discover the pub is full of cops. A chase on foot ensures, during which the gang hang on to their beers, spilling barely a drop while evading capture. The ad features Stan Bush covering the poodle-rock classic “Thunder in Your Heart”.
Credits:
Clemenger Bbdo Creative Chairman: James McGrath Executive Creative Director: Ant Keogh Copywriter: Richard Williams Art Director: Anthony Phillips Executive Producer: Sonia von Bibra Production Company: The Sweet Shop Director: Steve Ayson Production company Executive Producer – Wilf Sweetland Production company Producer: Cindy Kavanagh...
- 9/18/2012
- by Cathie McGinn
- Encore Magazine
Beer brand Carlton Draught has released a new ad, the latest in the popular Made From Beer series.
Beer Chase was created by Clemenger Bbdo Melbourne, which has been responsible for the beer brands’ previous work including Slo Mo and Big Ad.
The latest spot plays on action movie clichés as four bank robbers celebrate a successful heist with a beer, only to realise the pub is full of police, and a foot chase ensues over a cheesy 1980′s soundtrack.
Launched online today with a 90-second version, the ad will go live during the football Afl and Nrl finals on September 7, followed by a 60 second version as well as three 30 second versions based around a different scene.
The ad will also go out in cinemas before action films.
Andrew Meldrum, general manager of marketing for Carlton said: “There’s a lot to live up to when you sit down to...
Beer Chase was created by Clemenger Bbdo Melbourne, which has been responsible for the beer brands’ previous work including Slo Mo and Big Ad.
The latest spot plays on action movie clichés as four bank robbers celebrate a successful heist with a beer, only to realise the pub is full of police, and a foot chase ensues over a cheesy 1980′s soundtrack.
Launched online today with a 90-second version, the ad will go live during the football Afl and Nrl finals on September 7, followed by a 60 second version as well as three 30 second versions based around a different scene.
The ad will also go out in cinemas before action films.
Andrew Meldrum, general manager of marketing for Carlton said: “There’s a lot to live up to when you sit down to...
- 8/30/2012
- by Colin Delaney
- Encore Magazine
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