Our new economic reality requires new tools to measure what's really happening out there. Our smartphone usage may be as good a place to start as any.
Smartphones: They really are the personal electronic assistants envisioned in the sci-fi novels of yesteryear. Their latest trick: They just might be able to predict the direction of the economy.
No, I'm serious. Smartphones impact so much of their users' daily lives, and all of that activity, of course, creates an increasingly interesting stream of data that can be captured, analyzed, measured, and interpreted. Indeed, a new field, mobile analytics, is emerging to analyze every angle of smartphone user's habits. This means that smartphones are not just portals to the digital world, in one's pocket, but perhaps portals to the real world as well.
Consider the data in a new survey from mobile analytics firm Flurry. It's an investigation of the smartphone applications-development market,...
Smartphones: They really are the personal electronic assistants envisioned in the sci-fi novels of yesteryear. Their latest trick: They just might be able to predict the direction of the economy.
No, I'm serious. Smartphones impact so much of their users' daily lives, and all of that activity, of course, creates an increasingly interesting stream of data that can be captured, analyzed, measured, and interpreted. Indeed, a new field, mobile analytics, is emerging to analyze every angle of smartphone user's habits. This means that smartphones are not just portals to the digital world, in one's pocket, but perhaps portals to the real world as well.
Consider the data in a new survey from mobile analytics firm Flurry. It's an investigation of the smartphone applications-development market,...
- 8/11/2009
- by Kit Eaton
- Fast Company
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