Bing's second-week scores are in, and the bigwigs in Redmond must be smiling. Numbers released from ComScore today show that Bing gained nearly another full percentage point of market share in its second full week on the Web, inching up on rivals Google and Yahoo.
For the week of June 8 to June 12, Microsoft's services were used by 16.7% of searchers, up 0.9% from its first full week online. Microsoft fielded 12.1% of all search queries, up 0.8% from the previous week. Overall, Microsoft is up a full 3% in both searcher penetration and share of search results pages from where it was the week before Bing launched.
"It appears that Microsoft Bing has continued to generate interest from the market for the second consecutive week," said Mike Hurt, comScore senior vice president. "These early data reflect a continued positive market reaction to Bing in the initial stages of its launch."
Naturally, it's too early to...
For the week of June 8 to June 12, Microsoft's services were used by 16.7% of searchers, up 0.9% from its first full week online. Microsoft fielded 12.1% of all search queries, up 0.8% from the previous week. Overall, Microsoft is up a full 3% in both searcher penetration and share of search results pages from where it was the week before Bing launched.
"It appears that Microsoft Bing has continued to generate interest from the market for the second consecutive week," said Mike Hurt, comScore senior vice president. "These early data reflect a continued positive market reaction to Bing in the initial stages of its launch."
Naturally, it's too early to...
- 6/17/2009
- by Clay Dillow
- Fast Company
Microsoft's newly released "decision" engine Bing pushed Microsoft Sites' market share up in its first full week, according to numbers released today by Internet audience gauge comScore. Preliminary numbers have been positive for Bing, which briefly overtook Yahoo as the No. 2 search during its initial seven days online. Microsoft Sites--which includes Live Search, the service Bing is replacing--took just over 9% of total search results pages during the period of May 26 to 30 (Bing debuted Thursday, May 28). That number climbed 2% last week to 11.1% following Bing's first full week live.
Bing also improved Microsoft Sites' penetration numbers last week to 15.5% from 13.8% the week before, suggesting Bing is reaching a larger audience than Live Search was previously. One week is not a long enough period from which to draw long-term conclusions, but that hasn't slowed the Bing buzz.
"These initial data suggest that Microsoft Bing has generated early interest, resulting in a spike in...
Bing also improved Microsoft Sites' penetration numbers last week to 15.5% from 13.8% the week before, suggesting Bing is reaching a larger audience than Live Search was previously. One week is not a long enough period from which to draw long-term conclusions, but that hasn't slowed the Bing buzz.
"These initial data suggest that Microsoft Bing has generated early interest, resulting in a spike in...
- 6/9/2009
- by Clay Dillow
- Fast Company
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