Exclusive: CAA has launched CAA Latino, an agency-wide, cross-department initiative to drive new opportunities to its Latino and Hispanic clients.
CAA Latino will further build on the agency’s success with clients such as Salma Hayek, Jennifer Lopez, Pedro Pascal, Andy Garcia, Penelope Cruz, Grupo Firme, Gabriel Iglesias, America Ferrera, Angel Manuel Soto, Zoe Saldana, Rauw Alejandro, Becky G, Ariana DeBose, Ricky Martin, Jenna Ortega, Anya Taylor-Joy, Ana de Armas, Enrique Iglesias, Miguel, Rachel Zegler, Demián Bichir, Edward James Olmos, and Rbd, among others, to create and maximize new revenue and business opportunities for Latino and Hispanic clients across music, film, television, endorsements, sports, business development, and more.
The initiative is led by Rudy Lopez Negrete (Latin Music and Brand Partnership agent); Toby Borg (Head of Global Client Strategy); Marielena Acevedo and Erik Toral (Global Client Strategy executives); Dania Echeverri and Camila Seta (CAA Brand Consulting executives); and André Vargas...
CAA Latino will further build on the agency’s success with clients such as Salma Hayek, Jennifer Lopez, Pedro Pascal, Andy Garcia, Penelope Cruz, Grupo Firme, Gabriel Iglesias, America Ferrera, Angel Manuel Soto, Zoe Saldana, Rauw Alejandro, Becky G, Ariana DeBose, Ricky Martin, Jenna Ortega, Anya Taylor-Joy, Ana de Armas, Enrique Iglesias, Miguel, Rachel Zegler, Demián Bichir, Edward James Olmos, and Rbd, among others, to create and maximize new revenue and business opportunities for Latino and Hispanic clients across music, film, television, endorsements, sports, business development, and more.
The initiative is led by Rudy Lopez Negrete (Latin Music and Brand Partnership agent); Toby Borg (Head of Global Client Strategy); Marielena Acevedo and Erik Toral (Global Client Strategy executives); Dania Echeverri and Camila Seta (CAA Brand Consulting executives); and André Vargas...
- 12/4/2023
- by Rosy Cordero
- Deadline Film + TV
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