Music can make an average ad great. So why, Robin Hicks asks, is music the last thing a creative thinks about when writing an ad?
My favourite TV ad of the year so far is the Let Yourself Go spot for Kangaroo Island.
When it didn’t win Mumbrella’s Ad of the Month for March (it came third) I felt aggrieved for the agency that made it. But less so a week later when it emerged that the agency had paid celebrities to tweet nice things about its work.
Let Yourself Go is a stunning spot with lots of pretty images. But it would probably have had a similar effect on me if I’d watched a blank screen for 60 seconds.
John Baker of Adelaide ad agency Kwp!, which made the ad, told me that the music (Rise by Pearl Jam singer Eddie Vedder) “is 50% of the communication”. For me,...
My favourite TV ad of the year so far is the Let Yourself Go spot for Kangaroo Island.
When it didn’t win Mumbrella’s Ad of the Month for March (it came third) I felt aggrieved for the agency that made it. But less so a week later when it emerged that the agency had paid celebrities to tweet nice things about its work.
Let Yourself Go is a stunning spot with lots of pretty images. But it would probably have had a similar effect on me if I’d watched a blank screen for 60 seconds.
John Baker of Adelaide ad agency Kwp!, which made the ad, told me that the music (Rise by Pearl Jam singer Eddie Vedder) “is 50% of the communication”. For me,...
- 4/30/2012
- by Robin Hicks
- Encore Magazine
Imran Khan released the DVD of Delhi Belly on DVD at a live concert by Ram Sampath in a Mumbai mall. The DVD released by Excel Home Entertainment is the uncut version of the movie, and features all the music videos of the album including Bedardi Raja.The launch was attended by Imran Khan, Kunal Roy Kapoor with Ram Sampath, Akshat Verma, Abhinay Deo, Sona Mohapatra, Chetan Shashital and Keerthi Sagathia. Imran Khan also autographed DVDs for the fans.Says Khan, “It was great connecting with the audience and the fans ...
- 10/3/2011
- BusinessofCinema
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