The online video industry's latest cautionary tale comes from Polaris. Maker Studios' gaming hub has been forced to re-tool a large-scale branded campaign based around a "game jam" thanks to a conflict between a consultant and the project's participating developers. On March 31st, Jared Rosen--who writes for Indie Statik and also creates videos for Polaris--shared the story of Game_Jam, which started as a collaboration between Polaris and the indie gaming community before blossoming into something much larger. "[The] natal idea," explained Rosen, "was the production and filming of a game jam for a televised audience (or at least a YouTube audience) with the intent to document the ups and downs of actually developing a game – hopefully sharing that experience with a viewership likely ranging into the hundreds of thousands, possibly millions." By the time filming began, Game_Jam had changed into a reality competition of sorts, in which...
- 4/2/2014
- by Sam Gutelle
- Tubefilter.com
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