New data from AdImpact shows how many ad impressions each streamer accounted for in 2023, and the winner might be surprising.
With the price of streaming subscriptions rising seemingly without reprieve, customers are increasingly willing to subscribe to ad-supported streaming plans to save money. Data shared by Antenna in January showed that in November 2023, new subscriptions to paid, ad-supported streaming plans outpaced ad-free sign-ups for the first time. New data from AdImpact shows which streamers showed ads to the most viewers in the first quarter of 2024, which has implications both for customers and streaming providers alike.
Key Facts: Paramount+ delivered the most ad impressions in the first quarter with 6.37 billion, aided by its broadcast of Super Bowl Lviii. Prime Video had the fewest impressions of any service other than Fox Nation in its first quarter of offering ads during playback. Streamer ad loads may increase as providers look for enhanced profitability.
With the price of streaming subscriptions rising seemingly without reprieve, customers are increasingly willing to subscribe to ad-supported streaming plans to save money. Data shared by Antenna in January showed that in November 2023, new subscriptions to paid, ad-supported streaming plans outpaced ad-free sign-ups for the first time. New data from AdImpact shows which streamers showed ads to the most viewers in the first quarter of 2024, which has implications both for customers and streaming providers alike.
Key Facts: Paramount+ delivered the most ad impressions in the first quarter with 6.37 billion, aided by its broadcast of Super Bowl Lviii. Prime Video had the fewest impressions of any service other than Fox Nation in its first quarter of offering ads during playback. Streamer ad loads may increase as providers look for enhanced profitability.
- 5/2/2024
- by David Satin
- The Streamable
As one of the 150 passengers aboard "Miracle on the Hudson" Flight 1549, Don Norton, 42, says while most people were focused on whether they would ever see loved ones again, he was focused on getting the emergency exit door open. "I opened one of the doors on the wing and I pretty much focused on that the whole time, how am I gonna open the door?" says Norton, who survived the miraculous landing, which was piloted by Chesley "Sully" Sullenberger. The father of two lived in Charlotte, North Carolina, at the time of the crash, and was flying home with some colleagues...
- 9/9/2016
- by Michelle Boudin, @michelleboudin
- PEOPLE.com
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.