Imagine Entertainment founder Brian Grazer is among a select group of business and entertainment leaders headlining new spots for CNBC’s new “Live Ambitiously” brand campaign.
“Ambition is passion. It’s enthusiasm directed towards a singular goal. When you make a movie or television show you have to have an emotional destination for your audience,” Grazer says in the spot. “Curiosity to me is an engine. I wanna tell stories that elevate us as human beings. I’m in the feelings business. My best movies, people are crying, I wanna see people moved to tears through triumph.”
Tom Clendenin, CNBC’s senior vice president of marketing, says “Live Ambitiously” is designed to “inspire the audience to recognize and embrace their own ambition, and seize opportunities to improve their lives and financial well-being.”
“Whether you’re someone looking to run a company, or just looking to better themselves, this campaign is...
“Ambition is passion. It’s enthusiasm directed towards a singular goal. When you make a movie or television show you have to have an emotional destination for your audience,” Grazer says in the spot. “Curiosity to me is an engine. I wanna tell stories that elevate us as human beings. I’m in the feelings business. My best movies, people are crying, I wanna see people moved to tears through triumph.”
Tom Clendenin, CNBC’s senior vice president of marketing, says “Live Ambitiously” is designed to “inspire the audience to recognize and embrace their own ambition, and seize opportunities to improve their lives and financial well-being.”
“Whether you’re someone looking to run a company, or just looking to better themselves, this campaign is...
- 8/2/2023
- by Lucas Manfredi
- The Wrap
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