One of the wonderfully weird sights at this year's South By Southwest festival was a presentation by Nobumichi Tosa, a performance artist who came to Austin from a surreal workshop in Tokyo. Tosa is the charismatic leader of Maywa Denki, a performance arts collective Tosa and his elder brother spun off their father's old vacuum tube-manufacturing company, and which now makes "nonsense machines" instead.
Since his brother's departure from the group (the 35-year-old Masamachi reportedly left for reasons of growing "a little cranky"), Tosa has led the company's charge like a real-life Willy Wonka. He hawks Maywa Denki's whimsical inventions to crowds via stylized "product demonstrations" that play out like a parody of Apple's iconic ones. In keeping with the theme, Tosa and his co-artists wear blue jumpsuits specially designed by Agnes B to recall the kinds of workers' uniforms worn during Japan's high-growth period of the 50s and 60s,...
Since his brother's departure from the group (the 35-year-old Masamachi reportedly left for reasons of growing "a little cranky"), Tosa has led the company's charge like a real-life Willy Wonka. He hawks Maywa Denki's whimsical inventions to crowds via stylized "product demonstrations" that play out like a parody of Apple's iconic ones. In keeping with the theme, Tosa and his co-artists wear blue jumpsuits specially designed by Agnes B to recall the kinds of workers' uniforms worn during Japan's high-growth period of the 50s and 60s,...
- 3/26/2012
- by The Huffington Post
- Huffington Post
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