YouTube has again turned to big-name entertainment personalities to anchor its latest slate of ad-supported originals.
At its Brandcast Delivered event for advertisers Tuesday, YouTube announced an unscripted series with Will Smith following his latest fitness journey and a new docuseries with Alicia Keys premiering this summer.
The video giant also announced the third and final season of comedy “Liza on Demand,” starring popular comedian and YouTube creator Liza Koshy — marking the last of YouTube’s scripted originals, after phasing them out starting in 2019; “Ice Cold,” a docuseries produced by hip-hop trio Migos exploring issues around racial inequity; and a new special celebrating Asian and Pacific Islander culture from executive producers including LeBron James and Michelle Kwan.
The YouTube Originals strategy remains the same: They’re projects built around personalities and top YouTube creators designed to draw a large audience, as well as specials to support specific causes, said YouTube chief business officer Robert Kyncl.
At its Brandcast Delivered event for advertisers Tuesday, YouTube announced an unscripted series with Will Smith following his latest fitness journey and a new docuseries with Alicia Keys premiering this summer.
The video giant also announced the third and final season of comedy “Liza on Demand,” starring popular comedian and YouTube creator Liza Koshy — marking the last of YouTube’s scripted originals, after phasing them out starting in 2019; “Ice Cold,” a docuseries produced by hip-hop trio Migos exploring issues around racial inequity; and a new special celebrating Asian and Pacific Islander culture from executive producers including LeBron James and Michelle Kwan.
The YouTube Originals strategy remains the same: They’re projects built around personalities and top YouTube creators designed to draw a large audience, as well as specials to support specific causes, said YouTube chief business officer Robert Kyncl.
- 5/4/2021
- by Todd Spangler
- Variety Film + TV
YouTube is lining up more original docuseries and has teamed up with Will Smith and Alicia Keys on separate projects for its latest programming lineup.
The digital platform unveiled a swathe of originals at its Brandcast Delivered advertising event.
Best Shape of My Life (w/t) is a six-part fitness series from Smith’s Westbrook Media. It is the story of Smith challenging himself to improve every aspect of his fitness, from agility to power to recovery and more, teaming up with guests including pro athletes, scientists and experts, and top YouTube creators.
Premiering next year, Dexton Deboree, who directed Unbanned: The Legend of AJ1, will direct and showrun. It marks the second YouTube original for Smith, who previously teamed up with the Google-owned platform for Will Smith: The Jump.
Alicia Keys is also the focus on a docuseries premiering this summer. The pop star is fronting Noted (w...
The digital platform unveiled a swathe of originals at its Brandcast Delivered advertising event.
Best Shape of My Life (w/t) is a six-part fitness series from Smith’s Westbrook Media. It is the story of Smith challenging himself to improve every aspect of his fitness, from agility to power to recovery and more, teaming up with guests including pro athletes, scientists and experts, and top YouTube creators.
Premiering next year, Dexton Deboree, who directed Unbanned: The Legend of AJ1, will direct and showrun. It marks the second YouTube original for Smith, who previously teamed up with the Google-owned platform for Will Smith: The Jump.
Alicia Keys is also the focus on a docuseries premiering this summer. The pop star is fronting Noted (w...
- 5/4/2021
- by Peter White
- Deadline Film + TV
Going From Broke, an unscripted series about personal debt whose executive producers include Ashton Kutcher, has passed five million views in four weeks on Crackle.
The number was released Friday by the new majority owner of the ad-supported streaming platform, Chicken Soup for the Soul Entertainment. The company, which also controls Avod platforms like Popcornflix, released quarterly earnings on Thursday afternoon, with results reflecting the first full quarter of results since the Crackle deal closed in May.
Revenue hit a company-record $17 million in the period ending September 30, up from $6.6 million in the year-ago quarter. The bottom line was less rosy, with adjusted Ebitda showing a loss of $400,000, compared with positive Ebitda of $3.4 million in the prior-year quarter.
Investors seized on the profit wobble, sending Csse shares down 8% in the early going on Friday, to $9.15.
The context of Going From Broke is the $1.5 trillion in federal student loan debt, a tally that continues to grow.
The number was released Friday by the new majority owner of the ad-supported streaming platform, Chicken Soup for the Soul Entertainment. The company, which also controls Avod platforms like Popcornflix, released quarterly earnings on Thursday afternoon, with results reflecting the first full quarter of results since the Crackle deal closed in May.
Revenue hit a company-record $17 million in the period ending September 30, up from $6.6 million in the year-ago quarter. The bottom line was less rosy, with adjusted Ebitda showing a loss of $400,000, compared with positive Ebitda of $3.4 million in the prior-year quarter.
Investors seized on the profit wobble, sending Csse shares down 8% in the early going on Friday, to $9.15.
The context of Going From Broke is the $1.5 trillion in federal student loan debt, a tally that continues to grow.
- 11/15/2019
- by Dade Hayes
- Deadline Film + TV
Crackle has announced a new series from executive producer Ashton Kutcher.
“Going From Broke” takes a hard look at the nation’s student-loan crisis — and gives millennials a chance to dig themselves out of massive debt.
The series debuts exclusively on the free streaming service on Oct. 17. From Matador Content and Chicken Soup for the Soul Entertainment, “Going From Broke” is hosted by Chegg CEO Dan Rosensweig and features financial expert Danetha Doe. The pair go one-on-one with young people living in Los Angeles to help them change their habits, gain financial confidence and become CEO of their own lives. And yes, Kutcher will make an appearance in an episode. Watch an exclusive trailer above.
Also Read: Sony Sells Majority Stake of Crackle to Chicken Soup for the Soul
The 10-episode, half-hour series will also feature insights and advice from experts including personal finance journalist Jean Chatzky and bestselling author and podcast reporter Farnoosh Torabi.
“Going From Broke” takes a hard look at the nation’s student-loan crisis — and gives millennials a chance to dig themselves out of massive debt.
The series debuts exclusively on the free streaming service on Oct. 17. From Matador Content and Chicken Soup for the Soul Entertainment, “Going From Broke” is hosted by Chegg CEO Dan Rosensweig and features financial expert Danetha Doe. The pair go one-on-one with young people living in Los Angeles to help them change their habits, gain financial confidence and become CEO of their own lives. And yes, Kutcher will make an appearance in an episode. Watch an exclusive trailer above.
Also Read: Sony Sells Majority Stake of Crackle to Chicken Soup for the Soul
The 10-episode, half-hour series will also feature insights and advice from experts including personal finance journalist Jean Chatzky and bestselling author and podcast reporter Farnoosh Torabi.
- 9/18/2019
- by Margeaux Sippell
- The Wrap
We said goodbye to Chris on the last episode of The Biggest Loser, but pretty quickly it became clear this instalment would be must-watch TV as the trailer showed the contestants staging a walk-out! Yes, the contestants hear about a twist involving the eliminated contestants returning ("They do that every single season!" Bob Harper gasps in make-up when he hears about the mutiny.) The walk-out is all portrayed very excitingly - at 8.30am an operator with a handheld camera discovers that they're not in their rooms. Kim's crying and shutting the camera out (and "nobody's mic-ed!"), while Mark asks not to be followed. What's more, the cameras in the bedrooms capture the group packing their bags... Supervising producer Joel Relampagos gets involved at 8.45am, telling Bob that everyone wants to quit. "That makes absolutely no sense (more)...
- 4/18/2012
- by By Catriona Wightman
- Digital Spy
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