Weight Watchers new ambassador: Mahalia Barnes
Weight Watchers has appointed a former contestant of Nine’s The Voice as its new ambassador, with a song recorded for the campaign.
Mahalia Barnes, daughter of Cold Chisel singer Jimmy Barnes, leads the company into the new campaign Everyday Strong, created by Bmf.
Barnes has produced and recorded a song called Counting on You 2013 as part of the campaign. The song features in the TV ad and is available for download on iTunes for $1.69 and through Shazam.
Counting On You – Mahalia Barnes
The appointment is the first local weight-loss ambassador in more than ten years for the company.
The campaign has also landed Barnes on the cover of Woman’s Day with a editorial feature inside, after losing nine kilograms in 10 weeks.
Weight Watchers rival Jenny Craig also has a singing ambassador in former Spice Girl and The X Factor Australia judge Mel B....
Weight Watchers has appointed a former contestant of Nine’s The Voice as its new ambassador, with a song recorded for the campaign.
Mahalia Barnes, daughter of Cold Chisel singer Jimmy Barnes, leads the company into the new campaign Everyday Strong, created by Bmf.
Barnes has produced and recorded a song called Counting on You 2013 as part of the campaign. The song features in the TV ad and is available for download on iTunes for $1.69 and through Shazam.
Counting On You – Mahalia Barnes
The appointment is the first local weight-loss ambassador in more than ten years for the company.
The campaign has also landed Barnes on the cover of Woman’s Day with a editorial feature inside, after losing nine kilograms in 10 weeks.
Weight Watchers rival Jenny Craig also has a singing ambassador in former Spice Girl and The X Factor Australia judge Mel B....
- 1/7/2013
- by Colin Delaney
- Encore Magazine
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