Sony has launched a new campaign promoting the simplicity of its Nex camera range by mocking amateurs who buy professional equipment they don’t know how to use.
The “Dslr gear – no idea” campaign focuses on owners of digital single lens reflex cameras who are baffled by them. it aims to persuade them that if they only use auto mode then they might as well buy its automatic Nex camera.
The campaign has been created by Havas Worldwide and produced by Photoplay Films.
Di Shepherd, marketing manager for digital imaging at Sony Australia said, “Through the Dslr quality without the difficulty campaign, we want to create awareness amongst consumers that there are alternative cameras available for non-professionals who want to take better photos as part of their leisure and social activities.”
Campaign credits:
Creative Agency: Havas Worldwide Sydney Executive Creative Director: Steve Coll Digital Creative Director: Jay Morgan Creative: Chris Johnson...
The “Dslr gear – no idea” campaign focuses on owners of digital single lens reflex cameras who are baffled by them. it aims to persuade them that if they only use auto mode then they might as well buy its automatic Nex camera.
The campaign has been created by Havas Worldwide and produced by Photoplay Films.
Di Shepherd, marketing manager for digital imaging at Sony Australia said, “Through the Dslr quality without the difficulty campaign, we want to create awareness amongst consumers that there are alternative cameras available for non-professionals who want to take better photos as part of their leisure and social activities.”
Campaign credits:
Creative Agency: Havas Worldwide Sydney Executive Creative Director: Steve Coll Digital Creative Director: Jay Morgan Creative: Chris Johnson...
- 11/14/2012
- by mumbrella
- Encore Magazine
Cadbury has launched the next campaign in its Joyville positioning, this time focusing on the Cadbury Dairy Milk Mousse range with two new TV ads from Saatchi & Saatchi going to air this weekend.
The 15 second ads, targeting women, promote the new flavours of raspberry chocolate and double chocolate and feature a cover of the 60s song Judy In Disguise.
There is also a print ad to support the launch.
Ben Wicks, Gm for marketing chocolate At Cadbury said: “We wanted to balance they messaging around Cadbury Dairy Milk Mousse being a delicate and delicious treat for women with the charming and playful nature of Cadbury Dairy Milk Joyville.”
Double chocolate:
Raspberry:
Credits
Advertising: Saatchi & Saatchi (Sydney) Digital: Visual Jazz Media: Carat PR: Royce Post production: Heckler Director -Scott Otto Anderson – Photoplay Producer – Oliver Lawrance Music – Nic McKenzie...
The 15 second ads, targeting women, promote the new flavours of raspberry chocolate and double chocolate and feature a cover of the 60s song Judy In Disguise.
There is also a print ad to support the launch.
Ben Wicks, Gm for marketing chocolate At Cadbury said: “We wanted to balance they messaging around Cadbury Dairy Milk Mousse being a delicate and delicious treat for women with the charming and playful nature of Cadbury Dairy Milk Joyville.”
Double chocolate:
Raspberry:
Credits
Advertising: Saatchi & Saatchi (Sydney) Digital: Visual Jazz Media: Carat PR: Royce Post production: Heckler Director -Scott Otto Anderson – Photoplay Producer – Oliver Lawrance Music – Nic McKenzie...
- 9/1/2012
- by mumbrella
- Encore Magazine
The Sydney Film Festival has launched a new Tvc to mark its opening next month.
The ad, created by production company Photoplay Films, takes the viewer through different genres of film, and ends with the strapline ‘infinite stories.’ No ad agency was involved in the production.
The festival, which runs from June 6-17, will see 22 Australian premieres including several Australian films.
Credits:
Production Company: Photoplay Films Screenwriters: Lally Katz & Scott Otto Anderson Director: Scott Otto Anderson Executive Producer: Oliver Lawrance Producer: Florence Tourbier...
The ad, created by production company Photoplay Films, takes the viewer through different genres of film, and ends with the strapline ‘infinite stories.’ No ad agency was involved in the production.
The festival, which runs from June 6-17, will see 22 Australian premieres including several Australian films.
Credits:
Production Company: Photoplay Films Screenwriters: Lally Katz & Scott Otto Anderson Director: Scott Otto Anderson Executive Producer: Oliver Lawrance Producer: Florence Tourbier...
- 5/9/2012
- by Georgina Pearson
- Encore Magazine
Rockin' The Suburbs In Sydney's lush northern suburbs, writer Sarah Daggar-nickson, actor Xavier Samuel and director Scott Otto Anderson are working away on the dark drama Dream Life, the winner of last year's Optus ONE80Project. The crumbling mansion had been empty for some time. The ageing dwelling, located in one of Sydney's wealthiest districts, is especially spooky today with a wind and rain show outside. It's the ideal setting for what writer Sarah Daggar-Nickson calls "modern gothic suburbia". Inside, most of the Dream Life crew is on the lower floor, working on a pivotal scene of the hour-long TV drama.
- 7/22/2009
- FilmInk.com.au
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