No conversation is complete in the upfront marketplace this year without mention of addressable TV.
Addressable TV is maturing as the go-to technology for matching marketing messages with the right audience segments. That has implications for not only advertising agencies and marketers but also consumers, according to Seema Patel, ViacomCBS’ vice president of partnership development.
“Addressable targeting provides the most relevant and engaging ad experience, which represents a valuable exchange of their time and attention for our premium content,” Patel said in the latest episode of Variety’s “Strictly Business” podcast. “And for advertisers and agencies, the best ad experience is not only one that’s the most relevant, engaging and effective, but it’s also one that provides scale and operational efficiency and transactional needs.”
Listen To The Podcast Here:
Addressable TV is not a new concept or technology, but it begun gaining greater traction in the industry after evolving for nearly a decade.
Addressable TV is maturing as the go-to technology for matching marketing messages with the right audience segments. That has implications for not only advertising agencies and marketers but also consumers, according to Seema Patel, ViacomCBS’ vice president of partnership development.
“Addressable targeting provides the most relevant and engaging ad experience, which represents a valuable exchange of their time and attention for our premium content,” Patel said in the latest episode of Variety’s “Strictly Business” podcast. “And for advertisers and agencies, the best ad experience is not only one that’s the most relevant, engaging and effective, but it’s also one that provides scale and operational efficiency and transactional needs.”
Listen To The Podcast Here:
Addressable TV is not a new concept or technology, but it begun gaining greater traction in the industry after evolving for nearly a decade.
- 6/16/2021
- by Andrew Wallenstein
- Variety Film + TV
Two Australian journalists were assaulted by police on live TV during a protest outside the White House on Monday evening.
Channel 7 News cameraman Tim Myers was punched and hit with a shield and U.S. correspondent Amelia Brace was hit with a truncheon while trying to escape. The police, dressed in riot gear, were removing protesters ahead of a media appearance by President Donald Trump.
The incident was caught on live TV, and the footage was shared on Twitter.
Police outside the Wh just repeatedly bashed a cameraman as they pushed back protestors – just now on @ABC7News pic.twitter.com/XyE2sI6I3v
— Ben Siegel (@benyc) June 1, 2020
And here’s the video – police repeatedly pushing and hitting an Australian camera crew at 6:30 as they cleared out the area around the White House. https://t.co/YNotvJ3LH6
— Ben Siegel (@benyc) June 1, 2020
Australian Prime Minister Scott Morrison has...
Channel 7 News cameraman Tim Myers was punched and hit with a shield and U.S. correspondent Amelia Brace was hit with a truncheon while trying to escape. The police, dressed in riot gear, were removing protesters ahead of a media appearance by President Donald Trump.
The incident was caught on live TV, and the footage was shared on Twitter.
Police outside the Wh just repeatedly bashed a cameraman as they pushed back protestors – just now on @ABC7News pic.twitter.com/XyE2sI6I3v
— Ben Siegel (@benyc) June 1, 2020
And here’s the video – police repeatedly pushing and hitting an Australian camera crew at 6:30 as they cleared out the area around the White House. https://t.co/YNotvJ3LH6
— Ben Siegel (@benyc) June 1, 2020
Australian Prime Minister Scott Morrison has...
- 6/2/2020
- by Andreas Wiseman
- Deadline Film + TV
The first thing I think about when I hear the name Grey's Anatomy isn't McDreamy. It isn't McSteamy, hospital shootings, ever-changing love quadrangles, or even ghost sex. No, my first thought about Grey's Anatomy always goes straight to the music, as the ABC medical drama has utilized music beautifully in its nearly 150 episodes. Getting a song placement on Grey's Anatomy can be a huge thing for an artist's career and you can't say that about too many shows on TV.
Which is why the fourth soundtrack volume, scheduled to be released on September 13th (according to Billboard), could be a big move for its 14 featured artists, particularly those that are looking for their big break. For every Cee Lo or Lykke Li that have had mainstream success, there's a Scars on 45 getting their song used in a promo, indie favorites like Lissie or Graffiti6 that may not have had such wide exposure,...
Which is why the fourth soundtrack volume, scheduled to be released on September 13th (according to Billboard), could be a big move for its 14 featured artists, particularly those that are looking for their big break. For every Cee Lo or Lykke Li that have had mainstream success, there's a Scars on 45 getting their song used in a promo, indie favorites like Lissie or Graffiti6 that may not have had such wide exposure,...
- 8/15/2011
- by Shilo Adams
- TVovermind.com
Last night's episode of Grey's Anatomy, "I Will Survive," was another strong installment in what is becoming an emotionally-charged, complex end to Season Seven.
Below is a list of the Grey's Anatomy music from Thursday's show, which we really enjoyed. How about you? If we missed any songs, leave a comment and tell us!
Tim Myers - "Entwined" Peter Bjorn & John - "Second Chance" Sharon Van Etten - "Love More" Yael Naim - "Come Home" Elbow - "The Night Will Always Win" Calahan - "I've Got A Feeling"...
Below is a list of the Grey's Anatomy music from Thursday's show, which we really enjoyed. How about you? If we missed any songs, leave a comment and tell us!
Tim Myers - "Entwined" Peter Bjorn & John - "Second Chance" Sharon Van Etten - "Love More" Yael Naim - "Come Home" Elbow - "The Night Will Always Win" Calahan - "I've Got A Feeling"...
- 5/13/2011
- by steve@iscribelimited.com (Steve Marsi)
- TVfanatic
Disney star Mitchel Musso has made public a music video for his latest single "Shout It" on Tuesday, September 29 during the 4:30 P.M. episode of "J.O.N.A.S!". The video features footage of Mitchel and his band performing live at The Fillmore New York at Irving Plaza. Clips of his first headlining national tour which was wrapped on September 24 in New Orleans are also included.
Written by Tim Myers and Mitchel, "Shout It" features Mitchel's brother Mason Musso who is the frontman of band Metro Station. The track comes from Mitchel's self-titled debut studio album "Mitchel Musso".
Earlier this month, Mitchel Musso performed an online concert live from The Fillmore in New York. The event also featured backstage interviews and was streamed live on his Facebook using Ustream on Facebook application. The broadcast resulted in nearly 200,000 total views.
Mitchel Musso's "Shout It" music video...
Written by Tim Myers and Mitchel, "Shout It" features Mitchel's brother Mason Musso who is the frontman of band Metro Station. The track comes from Mitchel's self-titled debut studio album "Mitchel Musso".
Earlier this month, Mitchel Musso performed an online concert live from The Fillmore in New York. The event also featured backstage interviews and was streamed live on his Facebook using Ustream on Facebook application. The broadcast resulted in nearly 200,000 total views.
Mitchel Musso's "Shout It" music video...
- 9/30/2009
- by AceShowbiz.com
- Aceshowbiz
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