Clemenger Bbdo Melbourne was named agency of the year at the Melbourne Advertising & Design Club Awards tonight.
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
- 10/4/2012
- by Robin Hicks
- Encore Magazine
Chrysler has unveiled a new ad to mark the launch of its new ‘timeless’ 300 model.
The ad, created by CumminsRoss with a 1960′s party theme, broke during the State of Origin final last night on Nine.
Online and outdoor will run in support of the TV work.
“The 300 was an American icon developed in the 50′s and remains iconic today. It’s American motoring at its best with class and style in abundance. Timeless, classic design that’s otherwise missing from the segment in this market,” said Sam Tabart, director of marketing for Fiat Chrysler Group Australia.
The Chrysler 300 is available in Australia from July 2012.
Credits:
Agency: CumminsRoss
Agency CEO: Sean Cummins
Creative Team: Jason Ross, Steve Callen
Agency Producer: Susannah George
Group Account Director: Magdalina Triantafyllidis
Integration Manager: Andrew Stone
Director of Marketing for Fiat Chrysler Group Australia: Sam Tabart
Advertising Manager: Sandra Kirwan
Production Company: The Directors Group...
The ad, created by CumminsRoss with a 1960′s party theme, broke during the State of Origin final last night on Nine.
Online and outdoor will run in support of the TV work.
“The 300 was an American icon developed in the 50′s and remains iconic today. It’s American motoring at its best with class and style in abundance. Timeless, classic design that’s otherwise missing from the segment in this market,” said Sam Tabart, director of marketing for Fiat Chrysler Group Australia.
The Chrysler 300 is available in Australia from July 2012.
Credits:
Agency: CumminsRoss
Agency CEO: Sean Cummins
Creative Team: Jason Ross, Steve Callen
Agency Producer: Susannah George
Group Account Director: Magdalina Triantafyllidis
Integration Manager: Andrew Stone
Director of Marketing for Fiat Chrysler Group Australia: Sam Tabart
Advertising Manager: Sandra Kirwan
Production Company: The Directors Group...
- 7/5/2012
- by Robin Hicks
- Encore Magazine
Jeep Australia has launched a new campaign for the Grand Cherokee, shot by award-winning director Germain McMicking on location in Melbourne, Chile, Patagonia and Argentina.
The campaign is the latest incarnation of the Grand Cherokee’s ‘The ultimate search engine’ positioning. The idea was developed by CumminsRoss, led by creative team Ed Howley and Toby Cummings.
There are two versions of the ad, ‘City’ and ‘Glacier’ each airing in 60 second and 30 second spots. Both feature footage of the natural landscape intercut with people in different moments of exploration. The same voiceover is used on both, and the car itself makes an appearance only in the final few seconds, before cutting to Jeep’s brand tagline ‘Don’t hold back’.
The soundtrack was composed by recent TropScore winner Ben Allen.
“We started with the universal truth that we’re all searching for something, and this led us into some rich territory for such an incredible vehicle,...
The campaign is the latest incarnation of the Grand Cherokee’s ‘The ultimate search engine’ positioning. The idea was developed by CumminsRoss, led by creative team Ed Howley and Toby Cummings.
There are two versions of the ad, ‘City’ and ‘Glacier’ each airing in 60 second and 30 second spots. Both feature footage of the natural landscape intercut with people in different moments of exploration. The same voiceover is used on both, and the car itself makes an appearance only in the final few seconds, before cutting to Jeep’s brand tagline ‘Don’t hold back’.
The soundtrack was composed by recent TropScore winner Ben Allen.
“We started with the universal truth that we’re all searching for something, and this led us into some rich territory for such an incredible vehicle,...
- 4/4/2012
- by Cathie McGinn
- Encore Magazine
Chrysler is targeting families in a new campaign for its Dodge Journey SUV created by CumminsRoss.
The campaign idea is based on the insight that “every time a big family goes anywhere it’s a little bit like getting a band on the road,” said Jason Ross, the agency’s Ecd.
Melbourne agency CumminsRoss won the Chrysler business a year ago.
Credits:
Chief Executive Officer: Sean Cummins
Executive Creative Director: Jason Ross
Creative Team: Toby Cummings and Ed Howley
Agency Producer: Susannah George
Group Account Director: Magdalina Triantafyllidis
Integration Manager: Andrew Stone
Production Company: The Director’s Group
Director: Luci Schroder
Producer: Craig Griffin...
The campaign idea is based on the insight that “every time a big family goes anywhere it’s a little bit like getting a band on the road,” said Jason Ross, the agency’s Ecd.
Melbourne agency CumminsRoss won the Chrysler business a year ago.
Credits:
Chief Executive Officer: Sean Cummins
Executive Creative Director: Jason Ross
Creative Team: Toby Cummings and Ed Howley
Agency Producer: Susannah George
Group Account Director: Magdalina Triantafyllidis
Integration Manager: Andrew Stone
Production Company: The Director’s Group
Director: Luci Schroder
Producer: Craig Griffin...
- 3/22/2012
- by Robin Hicks
- Encore Magazine
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