Colenso Bbdo Auckland has launched the next phase of its ‘Money is good, money is bad’ campaign for Bnz, with a plea to New Zealanders to be innovative with their money.
TotalMoney, a product allows customers to offset their savings against their mortgage, marks the first ad in the latest phase of the campaign.
“TotalMoney is a great example of being good with money, having saved customers who’ve switched to it a staggering $191m in interest since it was launched”, said Andy McLeish, head of planning at Colenso Bbdo.
Colenso won the Nab-owned business having resigned the Westpac account earlier this year.
Credits:
Creative Chairman: Nick Worthington Executive Creative Director: Steve Cochran Group Account Director: Paul Wilson Senior Account Director: Rebecca Richardson Account Executive: Nick O’Donnell Planning Director: Andy McLeish Agency Producer: Jen Storey/Megan Robertson Production Company: Assembly Director: Matt von Trott Design: Jonny Kofoed 3D: Wayne Osborne,...
TotalMoney, a product allows customers to offset their savings against their mortgage, marks the first ad in the latest phase of the campaign.
“TotalMoney is a great example of being good with money, having saved customers who’ve switched to it a staggering $191m in interest since it was launched”, said Andy McLeish, head of planning at Colenso Bbdo.
Colenso won the Nab-owned business having resigned the Westpac account earlier this year.
Credits:
Creative Chairman: Nick Worthington Executive Creative Director: Steve Cochran Group Account Director: Paul Wilson Senior Account Director: Rebecca Richardson Account Executive: Nick O’Donnell Planning Director: Andy McLeish Agency Producer: Jen Storey/Megan Robertson Production Company: Assembly Director: Matt von Trott Design: Jonny Kofoed 3D: Wayne Osborne,...
- 10/16/2012
- by Robin Hicks
- Encore Magazine
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.