Legendary Entertainment has appointed Sirena Liu CEO of Legendary East, the company’s China-based operation. Legendary East focuses on the local marketing and promotion of Legendary’s global franchise film and TV projects, as well as the licensing and merchandising of related products. Liu will report to Legendary CEO Joshua Grode.
Liu joins Legendary from Twentieth Century Fox where she spearheaded the studio’s China strategy. The executive oversaw such releases as The Martian, X-Men Apocalypse, Ice Age 5, War For The Planet Of The Apes and Alita: Battle Angel. Her teams were also responsible for the successful import of eight R-rated films, a rarity for studio pictures, including Logan, Three Billboards Outside Ebbing Missouri and The Shape Of Water.
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Based in Beijing,...
Liu joins Legendary from Twentieth Century Fox where she spearheaded the studio’s China strategy. The executive oversaw such releases as The Martian, X-Men Apocalypse, Ice Age 5, War For The Planet Of The Apes and Alita: Battle Angel. Her teams were also responsible for the successful import of eight R-rated films, a rarity for studio pictures, including Logan, Three Billboards Outside Ebbing Missouri and The Shape Of Water.
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Based in Beijing,...
- 4/16/2020
- by Nancy Tartaglione
- Deadline Film + TV
Legendary Entertainment has hired Sirena Liu as the CEO of its China subsidiary, Legendary East. Legendary is the studio behind the “Pacific Rim,” “Jurassic World” and the “Godzilla” movie franchises.
Liu was most recently managing director for Twentieth Century Fox’s China office, a post she’d held since October 2015 until mid 2019. The post became redundant following Fox’s acquisition by Disney.
After a stumbling start in 2011, Legendary East was established as a wholly-owned subsidiary based in China. Its mission was to produce large-scale local films using Hollywood expertise and globally-targeted co-productions that would avoid China’s film import restrictions in their home market.
In 2016, Chinese conglomerate Dalian Wanda spent the eye-watering sum of $3.5 billion to acquire the Burbank-based parent company, in one of the largest cross-border deals of its kind in the cultural sector. The mega deal caught the attention of Chinese authorities, which moved in mid-2017 to...
Liu was most recently managing director for Twentieth Century Fox’s China office, a post she’d held since October 2015 until mid 2019. The post became redundant following Fox’s acquisition by Disney.
After a stumbling start in 2011, Legendary East was established as a wholly-owned subsidiary based in China. Its mission was to produce large-scale local films using Hollywood expertise and globally-targeted co-productions that would avoid China’s film import restrictions in their home market.
In 2016, Chinese conglomerate Dalian Wanda spent the eye-watering sum of $3.5 billion to acquire the Burbank-based parent company, in one of the largest cross-border deals of its kind in the cultural sector. The mega deal caught the attention of Chinese authorities, which moved in mid-2017 to...
- 4/16/2020
- by Rebecca Davis
- Variety Film + TV
Legendary Entertainment has appointed Sirena Liu CEO of Legendary East, the studio's China-based division, which is responsible for marketing, licensing and merchandising Legendary’s theatrical film and TV projects in the Middle Kingdom market.
The announcement was made Thursday by Legendary's CEO Joshua Grode, to whom Liu will report. Liu also will work closely with Mary Parent, Legendary’s vice chairman of worldwide production, to manage the studio's release of content in the region.
Liu joins Legendary from a long stint at Twentieth Century Fox's Beijing office, where she spearheaded the studio’s China strategy and ...
The announcement was made Thursday by Legendary's CEO Joshua Grode, to whom Liu will report. Liu also will work closely with Mary Parent, Legendary’s vice chairman of worldwide production, to manage the studio's release of content in the region.
Liu joins Legendary from a long stint at Twentieth Century Fox's Beijing office, where she spearheaded the studio’s China strategy and ...
- 4/16/2020
- The Hollywood Reporter - Film + TV
Legendary Entertainment has appointed Sirena Liu CEO of Legendary East, the studio's China-based division, which is responsible for marketing, licensing and merchandising Legendary’s theatrical film and TV projects in the Middle Kingdom market.
The announcement was made Thursday by Legendary's CEO Joshua Grode, to whom Liu will report. Liu also will work closely with Mary Parent, Legendary’s vice chairman of worldwide production, to manage the studio's release of content in the region.
Liu joins Legendary from a long stint at Twentieth Century Fox's Beijing office, where she spearheaded the studio’s China strategy and ...
The announcement was made Thursday by Legendary's CEO Joshua Grode, to whom Liu will report. Liu also will work closely with Mary Parent, Legendary’s vice chairman of worldwide production, to manage the studio's release of content in the region.
Liu joins Legendary from a long stint at Twentieth Century Fox's Beijing office, where she spearheaded the studio’s China strategy and ...
- 4/16/2020
- The Hollywood Reporter - Movie News
Fox is reshuffling its operation in the area.
Kurt Rieder has been appointed as Twentieth Century Fox International’s executive vice president of theatrical in the Asia Pacific region, replacing Sydney-based Sunder Kimatrai.
The move comes as the Us studio reshuffles its Asia Pacific operations to relocate its headquarters from Sydney to Singapore, which is closer to Asian markets, in particular the fast-growing mainland China market.
Kimatrai, a highly respected figure in the Asia Pacific film business, had been with the studio for 24 years. He spent five years as managing director of Fox India and also headed operations in Singapore/Malaysia and then Australia, before being appointed regional head in 2005.
Rieder is former CEO of Turkey’s largest exhibitor, Mars Cinema Group, until it was acquired by Korea’s Cj Cgv. He also had two stints as CEO of Singapore’s largest cinema chain, Golden Village, and was also Asia chief for United International Pictures (Uip), based...
Kurt Rieder has been appointed as Twentieth Century Fox International’s executive vice president of theatrical in the Asia Pacific region, replacing Sydney-based Sunder Kimatrai.
The move comes as the Us studio reshuffles its Asia Pacific operations to relocate its headquarters from Sydney to Singapore, which is closer to Asian markets, in particular the fast-growing mainland China market.
Kimatrai, a highly respected figure in the Asia Pacific film business, had been with the studio for 24 years. He spent five years as managing director of Fox India and also headed operations in Singapore/Malaysia and then Australia, before being appointed regional head in 2005.
Rieder is former CEO of Turkey’s largest exhibitor, Mars Cinema Group, until it was acquired by Korea’s Cj Cgv. He also had two stints as CEO of Singapore’s largest cinema chain, Golden Village, and was also Asia chief for United International Pictures (Uip), based...
- 6/13/2017
- by lizshackleton@gmail.com (Liz Shackleton)
- ScreenDaily
Liu will oversee the studios’ China activities.
Twentieth Century Fox has appointed Sirena Liu, founder of entertainment marketing company FilMworks China, to the newly created position of managing director, China.
Liu will be responsible for the studio’s activities in all media in China, reporting to 20th Century Fox chairman and CEO Jim Gianopulos and working directly with co-chairman Stacey Snider on film productions in China under the Fox International Pictures banner, led by Tomas Jegeus.
Liu will also will work under the guidance of the regional and global heads of Fox’s theatrical, home entertainment, TV and digital distribution units to coordinate activities in China. She will be based in and will supervise the studio’s Beijing office.
Gianopulos said in a statement: “China has long been an important focus for us and its phenomenal growth in recent years has led to many exciting new initiatives. With the hiring of Sirena we are looking to unify...
Twentieth Century Fox has appointed Sirena Liu, founder of entertainment marketing company FilMworks China, to the newly created position of managing director, China.
Liu will be responsible for the studio’s activities in all media in China, reporting to 20th Century Fox chairman and CEO Jim Gianopulos and working directly with co-chairman Stacey Snider on film productions in China under the Fox International Pictures banner, led by Tomas Jegeus.
Liu will also will work under the guidance of the regional and global heads of Fox’s theatrical, home entertainment, TV and digital distribution units to coordinate activities in China. She will be based in and will supervise the studio’s Beijing office.
Gianopulos said in a statement: “China has long been an important focus for us and its phenomenal growth in recent years has led to many exciting new initiatives. With the hiring of Sirena we are looking to unify...
- 10/4/2015
- ScreenDaily
Breaking: Sirena Liu has been hired by Twentieth Century Fox to the newly created position of Managing Director, China. She most recently ran entertainment marketing company FilMworks China, which she founded in 2010 and sold two years later to global advertising conglomerate Wpp. She will be based in China and will supervise the studio's Beijing office. She begins her position on October 5th. The announcement was just made by Fox Chairman and CEO, Jim Gianopulos, to whom…...
- 10/2/2015
- Deadline
With the mainland China premiere today for the action comedy Badges of Fury with Jet Li and Wen Zhang as the cop duos, Enlight Pictures has release the final "All-star" trailer that features an overview of the cast. There is also two behind-the-scenes videos on the fights scenes with Wen Zhang under the action direction of Corey Yuen and on the making of the comedy scenes. The all-star cast features Michelle Chen, Liu Shi Shi, Liu Yan, Collin Chou, Wu Jing, Stephen Fung, Leung Siu Lung, Raymond Lam, Kevin Cheng, Ma Yi Li, Huang Xiao Ming, Tong Da Wei, Alex Fong, Stephy Tang, Leung Ka Yan and more.When a spate of eerie murders erupts across Hong Kong, two troublemaking cops are assigned to the case....
[Read the whole post on twitchfilm.com...]...
[Read the whole post on twitchfilm.com...]...
- 6/21/2013
- Screen Anarchy
Thanks to our friends at Magnum Films, we have Five double passes for Jet Li's latest film Badges of Fury to give to our Australian readers! It's been a while since Jet Li has starred in a modern martial arts movie. Badges of Fury has Corey Yuen (Fong Sai Yuk / The Legend) as action choreographer, and Wen Zhang (Journey To The West), Michelle Chen (You Are The Apple Of My Eye), Liu Shi Shi (Sad Fairy Tale), Liu Yan (Painted Skin), Collin Chou (Flashpoint) and Wu Jing (Spl / Kill Zone) as co-stars. For a chance to win a double pass to see this film, all you have to do is to follow these two steps:1) Visit Magnum Films' Asian Cinema Facebook Page and Like it,...
[Read the whole post on twitchfilm.com...]...
[Read the whole post on twitchfilm.com...]...
- 6/13/2013
- Screen Anarchy
Did you feel letdown with the martial arts taking a backseat to the goofy comedy in the last few trailers to the cop thriller Badges of Fury? Well, don't worry because an international trailer intended for the Singapore market (via Shaw Organisation/Scorpio East) has arrived and it showcases more of the fight choreography by action director Corey Yuen. With awesome onscreen fighters including the always amazing Jet Li, Wu Jing (Sha Po Lang) and Collin Chou (The Matrix Reloaded, Flashpoint), here's hoping they will deliver the goods. The cast also includes Wen Zhang, Michelle Chen, Liu Shi Shi, Liu Yan, Leung Siu Lung, Raymond Lam and Stephen Fung.When a spate of eerie murders erupts across Hong Kong, two troublemaking cops are assigned to the case. Young maverick...
[Read the whole post on twitchfilm.com...]...
[Read the whole post on twitchfilm.com...]...
- 6/4/2013
- Screen Anarchy
Enlight Pictures has unveiled the third trailer for the Wang Zi Ming directed / Po Chu Chui produced action comedy Badges of Fury. While the previous trailers puts the ass-kickery of Jet Li and the zany antics of Wen Zhang on the forefront of the movie, this trailer focus on the beautiful female characters played by Michelle Chen, Liu Shi Shi and the busty Liu Yan.When a spate of eerie murders erupts across Hong Kong, two troublemaking cops are assigned to the case. Young maverick Wang and grizzled vet Huang, who is fed up with his reckless younger partner always landing them in hot water. Reaching a dead end after discovering all the victims were former boyfriends of aspiring starlet Liu, the detectives must...
[Read the whole post on twitchfilm.com...]...
[Read the whole post on twitchfilm.com...]...
- 5/31/2013
- Screen Anarchy
Enlight Pictures has unveiled the first trailer for the Wang Zi Ming-directed/Po Chu Chui-produced action comedy Badges of Fury. In true buddy cop fashion, Jet Li as Huang Fei Hong is a hard boiled cop capable of delivering ass-kicking martial arts against deadly criminals, while Wen Zhang as Wang Bu Er is his bumbling partner with the tendency of getting into silly predicaments.Also in the cast are Michelle Chen, Liu Shi Shi, Liu Yan, Wu Jing and Collin Chou. Corey Yuen, a long-time Jet Li collaborator in other contemporary Hong Kong action films such as High Risk, The Bodyguard from Beijing and My Father is a Hero, serves as fight choreographer once again.When a spate of eerie murders erupts across Hong Kong, two troublemaking cops...
[Read the whole post on twitchfilm.com...]...
[Read the whole post on twitchfilm.com...]...
- 5/1/2013
- Screen Anarchy
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