Ruth Seymour, the hard-driving broadcast pioneer who transformed Kcrw into a public radio powerhouse during her 32-year run at what was a sleepy Santa Monica-based station, died Friday. She was 88.
Seymour died after a long illness at her home in Santa Monica, former Kcrw producer/publicity director Sarah Spitz announced.
The Bronx-born Seymour joined the FM station in 1977 as a consultant and became general manager a few months later. Her mission statement for Kcrw was “to matter,” and she built it to be “singular, idiosyncratic, daring, independent, smart and compelling” — six words she employed over and over in her fundraising letters and on-air subscription drives.
During her tenure, Kcrw became the West Coast flagship station for National Public Radio and launched a mix of news, talk, music, current affairs and cultural programming that included the signature music show Morning Becomes Eclectic; Which Way L.A.?, hosted by Warren Olney in the wake of the 1992 L.
Seymour died after a long illness at her home in Santa Monica, former Kcrw producer/publicity director Sarah Spitz announced.
The Bronx-born Seymour joined the FM station in 1977 as a consultant and became general manager a few months later. Her mission statement for Kcrw was “to matter,” and she built it to be “singular, idiosyncratic, daring, independent, smart and compelling” — six words she employed over and over in her fundraising letters and on-air subscription drives.
During her tenure, Kcrw became the West Coast flagship station for National Public Radio and launched a mix of news, talk, music, current affairs and cultural programming that included the signature music show Morning Becomes Eclectic; Which Way L.A.?, hosted by Warren Olney in the wake of the 1992 L.
- 12/22/2023
- by Mike Barnes
- The Hollywood Reporter - Movie News
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