Influencer marketing firm ThoughtLeaders is seeking to set itself apart with a keen focus on data.
While the Tel Aviv-headquartered company helps brands plan influencer campaigns and reps creators for sponsorships -- like any standard agency -- it has concurrently developed a data platform called Sponsorship Intelligence (Si). Si serves both of the aforementioned arms of its business, and is vended as a subscription to the industry at large.
“The majority of our revenue comes from the campaigns we run for brands and the creators we work with,” Shoshana Eilon, ThoughtLeaders' VP of innovation, tells Tubefilter. “But our main infrastructure goals and the place we're putting most of our effort is on the data side, because that has so much potential -- though it's also a much bigger project.”
Si tracks thousands of sponsorships across three key content sectors -- YouTube, podcasts, and email newsletters -- using content-scraping and machine learning technology.
While the Tel Aviv-headquartered company helps brands plan influencer campaigns and reps creators for sponsorships -- like any standard agency -- it has concurrently developed a data platform called Sponsorship Intelligence (Si). Si serves both of the aforementioned arms of its business, and is vended as a subscription to the industry at large.
“The majority of our revenue comes from the campaigns we run for brands and the creators we work with,” Shoshana Eilon, ThoughtLeaders' VP of innovation, tells Tubefilter. “But our main infrastructure goals and the place we're putting most of our effort is on the data side, because that has so much potential -- though it's also a much bigger project.”
Si tracks thousands of sponsorships across three key content sectors -- YouTube, podcasts, and email newsletters -- using content-scraping and machine learning technology.
- 6/3/2021
- by Geoff Weiss
- Tubefilter.com
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