Broadcasting
Channel 4 and Sky in the U.K. have extended their pre-existing, long-term commercial partnership in a new multi-year agreement which, according to the companies, will facilitate greater opportunity for collaboration, commercial growth and innovation as broadcasting evolves going forward.
Under the terms of the new deal, Sky customers will have access to even more Channel 4 content as more than 1000 hours of All 4 — Channel 4’s VoD platform — exclusives are integrated into Sky’s current and future TV products. Channel 4 will benefit from under the new terms by opening avenues to new digital ad revenue streams which can support its Future4 strategy.
“When we set out our Future4 strategy last year, we made clear that securing strategic distribution partnerships would be a vital part of ensuring we can maximize our reach and impact with viewers in a digital age, grow our revenues and compete more effectively for the future,” said Alex Mahon,...
Channel 4 and Sky in the U.K. have extended their pre-existing, long-term commercial partnership in a new multi-year agreement which, according to the companies, will facilitate greater opportunity for collaboration, commercial growth and innovation as broadcasting evolves going forward.
Under the terms of the new deal, Sky customers will have access to even more Channel 4 content as more than 1000 hours of All 4 — Channel 4’s VoD platform — exclusives are integrated into Sky’s current and future TV products. Channel 4 will benefit from under the new terms by opening avenues to new digital ad revenue streams which can support its Future4 strategy.
“When we set out our Future4 strategy last year, we made clear that securing strategic distribution partnerships would be a vital part of ensuring we can maximize our reach and impact with viewers in a digital age, grow our revenues and compete more effectively for the future,” said Alex Mahon,...
- 7/2/2021
- by Jamie Lang
- Variety Film + TV
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